俄羅斯大眾傳媒中的中國游客形象
發(fā)布時間：2020-12-04 13:24
隨著中國出境旅游在世界范圍內(nèi)不斷擴(kuò)大和中國游客消費力不斷增強,包括俄羅斯在內(nèi)的許多旅游地點都意識到更好地了解中國游客的必要性。中國游客的形象是通過大眾媒體呈現(xiàn)的,在互聯(lián)網(wǎng)上有很多俄文報道,可能會影響其他人對中國海外形象的看法。本文在馬文·明斯基框架理論和歐文·戈夫曼框架分析的指導(dǎo)下進(jìn)行研究。對俄羅斯大眾傳媒中中國游客形象塑造的不同語言手段進(jìn)行定量分析和定性分析,從行為、經(jīng)濟(jì)和文化特征三個方面對中國游客形象進(jìn)行調(diào)查,揭示俄羅斯媒體中“中國游客”的框架。本研究的語料來源,是俄羅斯大眾媒體中與中國游客相關(guān)的報道。我們通過Yandex search(搜索范圍設(shè)定為俄語),從訪問次數(shù)最多和評論數(shù)最多的網(wǎng)絡(luò)俄語報道中選取了 65個樣本。這些資料能較為全面地反映俄羅斯大眾媒體中的中國游客形象。我們的研究表明,俄羅斯大眾媒體出現(xiàn)的中國游客形象,呈現(xiàn)負(fù)面刻板印象多于積極和中性形象的總體態(tài)勢。中國游客的積極形象主要是守時、忠誠、默默無聞等;中性形象主要是喜歡拍照、佩戴隊徽、喜歡買東西;負(fù)面形象主要有嘈雜、素質(zhì)差、亂丟垃圾、沖突、無禮、好斗、破壞者、野蠻人等。俄羅斯大眾媒體中的中國游客形象,部分地反映了事實...
【文章來源】：華東理工大學(xué)上海市 211工程院校 教育部直屬院校
【文章頁數(shù)】：88 頁
【學(xué)位級別】：碩士
【文章目錄】：
摘要
Abstract
List of Abbreviations
Chapter One Introduction
1.1 Purpose of the Thesis
1.2 Theoretical Framework
1.3 Methodology and Data Collection
1.4 Significance of the Thesis
1.5 Outline of the Thesis
1.6 Summary
Chapter Two Literature Review of Frame
2.1 Marvin Minsky "A Framework for Representing Knowledge"
2.2 Erving Goffman "Frame Analysis"
2.3 Structure of Frame
2.4 Categories of frames
2.5 National Image
2.6 Summary
Chapter Three Media Framing
3.1 Mass Media Evolution: framing in the 1960s to present day
3.2 Inertia of Ideas
3.3 Big Media Effect
3.4 Summary
Chapter Four The Frame "Chinese Tourist"
4.1 Peculiarities of Chinese tourism in Russia
4.2. Behavioral image of Chinese tourists in Russian mass media
4.2.1 Text analysis
4.2.2 Statistical analysis
4.3 Economic image of Chinese tourists in Russian mass media
4.3.1 Text analysis
4.3.2 Statistical analysis
4.4 Cultural image of Chinese tourists in Russian mass media
4.4.1 Text analysis
4.4.2 Statistical analysis
4.5 Frame Chinese Tourists in Russian mass media
4.6 Discussion & Suggestions
4.7 Summary
Chapter Five Conclusion
5.1 Findings of the Thesis
5.2 Limitations and Suggestions
Bibliography
Appendix
Acknowledgements
本文編號：2897683
【文章來源】：華東理工大學(xué)上海市 211工程院校 教育部直屬院校
【文章頁數(shù)】：88 頁
【學(xué)位級別】：碩士
【文章目錄】：
摘要
Abstract
List of Abbreviations
Chapter One Introduction
1.1 Purpose of the Thesis
1.2 Theoretical Framework
1.3 Methodology and Data Collection
1.4 Significance of the Thesis
1.5 Outline of the Thesis
1.6 Summary
Chapter Two Literature Review of Frame
2.1 Marvin Minsky "A Framework for Representing Knowledge"
2.2 Erving Goffman "Frame Analysis"
2.3 Structure of Frame
2.4 Categories of frames
2.5 National Image
2.6 Summary
Chapter Three Media Framing
3.1 Mass Media Evolution: framing in the 1960s to present day
3.2 Inertia of Ideas
3.3 Big Media Effect
3.4 Summary
Chapter Four The Frame "Chinese Tourist"
4.1 Peculiarities of Chinese tourism in Russia
4.2. Behavioral image of Chinese tourists in Russian mass media
4.2.1 Text analysis
4.2.2 Statistical analysis
4.3 Economic image of Chinese tourists in Russian mass media
4.3.1 Text analysis
4.3.2 Statistical analysis
4.4 Cultural image of Chinese tourists in Russian mass media
4.4.1 Text analysis
4.4.2 Statistical analysis
4.5 Frame Chinese Tourists in Russian mass media
4.6 Discussion & Suggestions
4.7 Summary
Chapter Five Conclusion
5.1 Findings of the Thesis
5.2 Limitations and Suggestions
Bibliography
Appendix
Acknowledgements
本文編號：2897683
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