發(fā)布時(shí)間：2018-03-26 02:50

  本文選題：標(biāo)點(diǎn)符號(hào)　切入點(diǎn)：圖形符號(hào)　出處：《湖北工業(yè)大學(xué)》2012年碩士論文

【摘要】：符號(hào)最基本的功能是認(rèn)知和交流，是人們精神交流的重要載體之一，更是表達(dá)思想情感的重要手段，各種信息充斥著我們的生活，能否在記憶容量的承載范圍之內(nèi)，讓受眾接受所傳達(dá)的信息，突破這個(gè)信息同質(zhì)化的“圍城”，這一現(xiàn)實(shí)要求我們須尋求一種共享的符號(hào)來進(jìn)行傳播。大衛(wèi)·奧格威說過：“設(shè)計(jì)一定要引起受眾的注意，只要受眾注意到了這個(gè)設(shè)計(jì)，那就成功了一半�！睂�(shí)際上引起注意就是信息傳播成功的基礎(chǔ)，那么一種新的設(shè)計(jì)元素的運(yùn)用，或許更能突顯傳播信息。 在這個(gè)讀圖的時(shí)代，需要我們用最簡(jiǎn)明的方式去傳播交流，圖形具有視覺語言的吸引力,已經(jīng)被越來越多的大眾所接受和認(rèn)知。標(biāo)點(diǎn)符號(hào)是圖形化的字符，發(fā)展至今已經(jīng)形成了使用規(guī)范和特定意義。它作為共通的情感文字符號(hào)，，不論性別差異，年齡分層，文化程度的不同，都能快速的識(shí)別和記憶。作為圖形語言，簡(jiǎn)潔直觀又富有厚重的文化底蘊(yùn)。而標(biāo)點(diǎn)符號(hào)作為一種新的設(shè)計(jì)元素，它的文字語言和視覺語言的力量已經(jīng)不容忽視的。 本文主要以符號(hào)學(xué)和傳播學(xué)為理論依據(jù)，分析標(biāo)點(diǎn)符號(hào)作為設(shè)計(jì)元素的背景、特性、國(guó)內(nèi)外研究動(dòng)態(tài)、形成與發(fā)展的現(xiàn)狀等等，并進(jìn)一步從理論意義與現(xiàn)實(shí)意義來淺析研究的價(jià)值。正文部分，主要以時(shí)間作為軸線，從標(biāo)點(diǎn)符號(hào)的起源、形成發(fā)展，到至今的具體分類，分析了解到標(biāo)點(diǎn)符號(hào)作為設(shè)計(jì)元素的特性。以此為基礎(chǔ)，在招貼設(shè)計(jì)中是如何的運(yùn)用與發(fā)展，從特定年代的招貼設(shè)計(jì)，到新媒體技術(shù)的發(fā)展，以及給我們呈現(xiàn)的運(yùn)用效果。可以發(fā)現(xiàn)，標(biāo)點(diǎn)符號(hào)已經(jīng)突破了傳統(tǒng)的用法規(guī)定，而形成了新的設(shè)計(jì)元素，為我們的研究提供了新鮮血液。本文的主要?jiǎng)?chuàng)新之處在于：第一，提出了標(biāo)點(diǎn)符號(hào)的新理念，從傳統(tǒng)的書面語言文字符號(hào)到圖形語言符號(hào)的運(yùn)用。第二，提出了標(biāo)點(diǎn)符號(hào)的共享特征，把它作為設(shè)計(jì)的創(chuàng)作元素，能突破年齡層、文化層、地域?qū)拥南拗�，突顯傳播信息，跳出同質(zhì)化，得到便利的溝通。第三，隨著新媒體技術(shù)的發(fā)展，標(biāo)點(diǎn)符號(hào)與新技術(shù)的融合，增強(qiáng)了人們的情感聯(lián)系，也拓寬了設(shè)計(jì)創(chuàng)作的表現(xiàn)形式。
[Abstract]:The most basic function of symbols is cognition and communication, is one of the important carriers of people's spiritual communication, but also an important means of expressing thoughts and emotions, all kinds of information is full of our lives, can it be within the bearing range of memory capacity, The reality of getting the audience to accept the message and break through the homogenous "siege" of the message requires us to seek a shared symbol to spread. "Design must be noticed by the audience," David Ogilvy said. As long as the audience pays attention to the design, it is half successful. "in fact, attention is the basis for the success of information dissemination, so the use of a new design element may highlight the dissemination of information. In this age of reading pictures, we need to communicate in the most concise way. Graphics have the attraction of visual language and have been accepted and recognized by more and more people. Punctuation is graphical characters. It has developed into a standard of use and a specific meaning. As a common emotive literal symbol, it can be recognized and memorized quickly, regardless of sex, age stratification, or cultural level, as a graphic language. As a new design element, punctuation, as a new design element, can not be ignored because of its power of writing and visual language. Based on the theory of semiotics and communication, this paper analyzes the background, characteristics, research trends, formation and development of punctuation marks as design elements. And further from the theoretical and practical significance to analyze the value of the study. The text, mainly on the axis of time, from the origin of punctuation, the formation of development, to the specific classification, This paper analyzes and understands the characteristics of punctuation as a design element. On this basis, how to use and develop in poster design, from poster design in a particular era to the development of new media technology, It can be found that punctuation has broken through the traditional usage rules and formed new design elements, which provides fresh blood for our research. The main innovations of this paper are as follows: first, This paper puts forward a new concept of punctuation, from the traditional written language symbols to the use of graphic language symbols. Secondly, the sharing characteristics of punctuation marks are put forward as the creative elements of design, which can break through the age level and the cultural level. With the development of new media technology and the integration of punctuation and new technologies, people's emotional ties have been enhanced. It also broadens the expression form of design creation.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：H155;J524

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