發(fā)布時(shí)間：2025-01-08 22:19

　　打造國際化都市,提供標(biāo)準(zhǔn)規(guī)范的公共標(biāo)識(shí)信息,打造兼具中國和地方特色的語言文化景觀,良好的語言環(huán)境必不可缺。公共交通場(chǎng)所作為了解城市的重要媒介,應(yīng)首先確保公示語文本的英語使用達(dá)到標(biāo)準(zhǔn)化,符合國際及國家標(biāo)準(zhǔn)規(guī)范,以提高公共傳播效果,增進(jìn)國際交流與理解。本調(diào)研報(bào)告結(jié)合文獻(xiàn)綜述,在對(duì)南京市公共交通樞紐站點(diǎn)公示語實(shí)地調(diào)查的基礎(chǔ)上,綜合使用問卷調(diào)查、語料收集整理等方式,對(duì)南京樞紐站點(diǎn)公示語的英語使用現(xiàn)狀進(jìn)行了系統(tǒng)梳理和分析。通過整理、篩選上述站點(diǎn)的公示語語料,將公示語翻譯錯(cuò)誤分為五種類型(語言錯(cuò)誤;文化誤譯;譯法不一致;不符合標(biāo)準(zhǔn)規(guī)范;翻譯缺失),同時(shí)參考相關(guān)標(biāo)準(zhǔn)提出修改建議,分析翻譯錯(cuò)誤原因,并提出改善公示語翻譯質(zhì)量的方案與對(duì)策。調(diào)研結(jié)果表明,南京樞紐站點(diǎn)公示語翻譯質(zhì)量總體上令人滿意,但在某些場(chǎng)合仍存在不少問題。由此,如何更為有效地向乘客傳達(dá)公示語信息這一問題急需解決。筆者認(rèn)為,公示語翻譯作為語言服務(wù)重要的組成部分,應(yīng)與眾包監(jiān)督與反饋、復(fù)合型翻譯人才培養(yǎng)、國際及國家標(biāo)準(zhǔn)推廣執(zhí)行等相結(jié)合,打造用戶友好型語言服務(wù)環(huán)境。最后,針對(duì)公示語翻譯流程斷點(diǎn)多、銜接不暢等問題,嘗試從產(chǎn)品角度出發(fā),提出建立一站式多...

【文章頁數(shù)】：99 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Abstract
摘要
1.Introduction
    1.1 Research Background
    1.2 Research Purpose and Significance
    1.3 The Structure of the Report
2.Literature Review
    2.1 Current Studies on C-E Translation of Public Signs in China
        2.1.1 Definition of Public Signs
        2.1.2 Achievements of the Current Studies
    2.2 An Overview of Newmark’s Theory
        2.2.1 Text Typology
        2.2.2 Communicative Translation
3.Research Description
    3.1 Questions
    3.2 Preparation
    3.3 Method
        3.3.1 Field Survey
        3.3.2 Online Questionnaire
        3.3.3 Online Corpus Collection
    3.4 Data Analysis
4.Research Result and Discussion on Public Sign Translation Problems
    4.1 Result Analysis
    4.2 Features and Functions of Public Signs at Hub Stations
        4.2.1 Informative Signs
        4.2.2 Instructing Signs
        4.2.3 Warning Signs
        4.2.4 Mandatory Action Signs
        4.2.5 Prohibition Signs
    4.3 Discussion on Public Sign Translation Problem
        4.3.1 Linguistic Errors
        4.3.2 Cultural Mistranslation
        4.3.3 Inconsistent Translations
        4.3.4 Inconformity with National or International Conventions or Standards
        4.3.5 Lack of Translation
5.Causes and Solutions
    5.1 Cause Analysis
        5.1.1 Insufficient Public Concern
        5.1.2 Lack of Competence of Translators
        5.1.3 Weak Publicity of or Compliance with National or Local Guidelines
    5.2 Solutions
        5.2.1 Improving Public Supervision on a Crowdsourcing Platform
        5.2.2 Cultivating Inter-disciplinary Talents
        5.2.3 Further Popularizing the Existing Standards
6.Conclusion
    6.1 Findings
        6.1.1 The Necessity of Building a Multi-modal Database
        6.1.2 One-stop Cross-functional Crowdsourcing-based Solution
    6.2 Limitations and Suggestions for the Future Research
References
Appendices
    Appendix1:Bilingual Signs
    Appendix2:Online Questionnaire
    Appendix3:One-stop Multi-modal Database and Crowdsourcing-based Public Sign Translation Platform
Acknowledgements



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