發(fā)布時(shí)間：2018-05-25 06:25

  本文選題：工業(yè)設(shè)計(jì) + DET工業(yè)設(shè)計(jì)企業(yè)　； 參考：《華僑大學(xué)》2017年碩士論文

【摘要】：工業(yè)設(shè)計(jì)產(chǎn)業(yè)作為生產(chǎn)性服務(wù)業(yè)的重要組成部分,具有提升產(chǎn)品附加價(jià)值、推動(dòng)商業(yè)模式創(chuàng)新、促進(jìn)自主品牌創(chuàng)建、提升工業(yè)競(jìng)爭(zhēng)力等作用,而作為工業(yè)設(shè)計(jì)產(chǎn)業(yè)的載體,工業(yè)設(shè)計(jì)企業(yè)的發(fā)展是實(shí)現(xiàn)工業(yè)設(shè)計(jì)產(chǎn)業(yè)發(fā)展的保障及發(fā)揮工業(yè)設(shè)計(jì)服務(wù)作用的關(guān)鍵。工業(yè)設(shè)計(jì)企業(yè)發(fā)展的影響因素眾多,而企業(yè)戰(zhàn)略則是在工業(yè)設(shè)計(jì)企業(yè)發(fā)展具有宏觀性和長(zhǎng)遠(yuǎn)性的影響。加之,目前學(xué)術(shù)界探討工業(yè)設(shè)計(jì)企業(yè)發(fā)展戰(zhàn)略的相關(guān)研究較少,基于此,探討工業(yè)設(shè)計(jì)企業(yè)發(fā)展戰(zhàn)略是一個(gè)值得研究的問(wèn)題。本文在現(xiàn)有研究基礎(chǔ)上,選擇泉州DET工業(yè)設(shè)計(jì)企業(yè)為研究對(duì)象,按照“發(fā)現(xiàn)問(wèn)題,分析問(wèn)題,解決問(wèn)題”的邏輯分別就泉州DET工業(yè)設(shè)計(jì)企業(yè)發(fā)展現(xiàn)狀、發(fā)展中存在的問(wèn)題,企業(yè)所處的內(nèi)、外部環(huán)境等進(jìn)行分析,并依據(jù)相關(guān)分析結(jié)論確定DET工業(yè)設(shè)計(jì)企業(yè)的戰(zhàn)略為加強(qiáng)設(shè)計(jì)基礎(chǔ)研究,提升設(shè)計(jì)產(chǎn)品人性化體驗(yàn)、提高設(shè)計(jì)研發(fā)能力,走咨詢化、品牌化、終端化發(fā)展方式、注重工業(yè)設(shè)計(jì)服務(wù)平臺(tái)建設(shè),提升企業(yè)競(jìng)爭(zhēng)力、積極參與地方工業(yè)設(shè)計(jì)行業(yè)標(biāo)準(zhǔn)制定,主動(dòng)參與地方產(chǎn)業(yè)發(fā)展規(guī)劃布局,并提出包括組織管控、資金投入、人力資源、企業(yè)文化等內(nèi)容的戰(zhàn)略實(shí)施保障措施。
[Abstract]:As an important part of producer service industry, industrial design industry plays an important role in promoting the added value of products, promoting the innovation of business model, promoting the establishment of independent brand and promoting the industrial competitiveness, and as the carrier of industrial design industry. The development of industrial design enterprises is the key to realize the development of industrial design industry and give full play to the role of industrial design services. There are many factors affecting the development of industrial design enterprises, while the strategy of enterprises has a macro and long-term impact on the development of industrial design enterprises. In addition, there are few related researches on the development strategy of industrial design enterprises in academic circles at present. Based on this, it is worth studying to discuss the development strategy of industrial design enterprises. On the basis of the existing research, this paper selects Quanzhou DET industrial design enterprise as the research object, according to the logic of "discover the problem, analyze the problem, solve the problem", respectively on the Quanzhou DET industrial design enterprise development present situation, the existing problems in the development. The internal and external environment of the enterprise is analyzed, and the strategy of the DET industrial design enterprise is to strengthen the basic research of design, enhance the humanized experience of the design product, improve the ability of design research and development, and take the consulting approach according to the relevant analysis conclusion. Brand, terminal development, pay attention to the construction of industrial design service platform, enhance the competitiveness of enterprises, actively participate in the establishment of local industrial design industry standards, actively participate in the layout of local industrial development planning, and propose to include organization and control, Capital investment, human resources, corporate culture and other content of the strategic implementation of safeguards.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F272

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本文編號(hào)：1932449