發(fā)布時(shí)間：2018-06-05 16:59

  本文選題：網(wǎng)絡(luò)購(gòu)物 + 合作伙伴選擇�。� 參考：《重慶大學(xué)》2014年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的迅猛發(fā)展和計(jì)算機(jī)的快速普及，我國(guó)電子商務(wù)得到快速發(fā)展，市場(chǎng)規(guī)模逐步穩(wěn)定擴(kuò)大，網(wǎng)絡(luò)購(gòu)物擁有較廣闊的發(fā)展前景。同時(shí)網(wǎng)購(gòu)客戶數(shù)量的不斷增長(zhǎng)，給物流服務(wù)行業(yè)帶來激增的貨運(yùn)量，也為物流業(yè)的快速發(fā)展提供良好的契機(jī)。這使得物流服務(wù)業(yè)作為一項(xiàng)增值業(yè)務(wù)正逐漸成為中國(guó)國(guó)民經(jīng)濟(jì)的支柱產(chǎn)業(yè)之一。 在我國(guó)網(wǎng)絡(luò)購(gòu)物環(huán)境下，物流配送存在著服務(wù)水平不高、配送效率低下、競(jìng)爭(zhēng)力不強(qiáng)等問題，而網(wǎng)絡(luò)購(gòu)物客戶對(duì)物流配送又存在個(gè)性化、差異化的需求。因此隨著物流產(chǎn)業(yè)的發(fā)展，物流配送企業(yè)之間的整合與融合是必然的趨勢(shì)。物流配送聯(lián)盟這一物流產(chǎn)業(yè)新的組織運(yùn)作模式，不僅能夠讓合作伙伴間的能力互補(bǔ)充分發(fā)揮物流配送聯(lián)盟的核心競(jìng)爭(zhēng)力，也能夠?yàn)榭蛻籼峁﹤�(gè)性化、多樣化的物流服務(wù)。隨著物流理論和實(shí)踐的深入，構(gòu)建一個(gè)適合物流配送聯(lián)盟合作伙伴的選擇模型，對(duì)于指導(dǎo)現(xiàn)有物流配送聯(lián)盟的實(shí)踐具有重要意義。 首先，本文對(duì)網(wǎng)購(gòu)客戶的物流配送服務(wù)需求進(jìn)行深刻分析，并構(gòu)建客戶物流配送服務(wù)需求指標(biāo)體系并確定權(quán)重；其次，根據(jù)對(duì)現(xiàn)有物流配送服務(wù)能力的研究，構(gòu)建物流配送服務(wù)能力指標(biāo)體系并確定權(quán)重；然后，通過構(gòu)建改進(jìn)的QFD模型進(jìn)行物流服務(wù)需求指標(biāo)和服務(wù)能力指標(biāo)的對(duì)應(yīng)匹配；接著，通過構(gòu)建物流配送聯(lián)盟伙伴選擇和任務(wù)分配模型，實(shí)現(xiàn)物流配送聯(lián)盟服務(wù)滿意度最大和利益最大的雙重目標(biāo)，實(shí)現(xiàn)聯(lián)盟的利益最大化；最后結(jié)合算例分析驗(yàn)證模型的科學(xué)性和有效性。 算例分析表明，本文提出的基于網(wǎng)購(gòu)客戶物流服務(wù)需求的物流配送聯(lián)盟合作伙伴選擇模型是實(shí)用和有效的，為物流配送聯(lián)盟選擇合作伙伴提供了有力的支撐和決策依據(jù)。
[Abstract]:With the rapid development of Internet technology and the rapid popularization of computers, E-commerce in China has been developing rapidly, the market scale is gradually expanding steadily, and online shopping has a broad development prospect. At the same time, the continuous growth of the number of customers, logistics service industry to bring a surge in cargo volume, but also for the rapid development of logistics industry to provide a good opportunity. This makes logistics service industry as a value-added business is gradually becoming one of the pillar industries of China's national economy. In our country's network shopping environment, logistics distribution has some problems, such as low service level, low distribution efficiency, weak competitiveness, and so on, while network shopping customers have individualized and differentiated demand for logistics distribution. Therefore, with the development of logistics industry, the integration and integration of logistics distribution enterprises is an inevitable trend. Logistics distribution alliance, a new organization and operation mode of logistics industry, can not only give full play to the core competitiveness of logistics distribution alliance, but also provide individualized and diversified logistics service to customers. With the development of logistics theory and practice, it is of great significance to construct a suitable partner selection model for logistics distribution alliance. First of all, this paper makes a profound analysis of the logistics service demand of the customers, and constructs the customer logistics distribution service demand index system and determines the weight; secondly, according to the existing logistics distribution service capacity research, Build logistics distribution service capacity index system and determine the weight; then, by building an improved QFD model to match the logistics service demand index and service capability index; then, By constructing the model of partner selection and task assignment of logistics distribution alliance, the double goals of maximum satisfaction degree and maximum benefit of logistics distribution alliance are realized, and the benefits of logistics distribution alliance are maximized. Finally, the model is proved to be scientific and effective with an example. The analysis of an example shows that the model proposed in this paper is practical and effective, and provides a strong support and decision basis for the logistics alliance to select partners.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F724.6;F259.23

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本文編號(hào)：1982758