發(fā)布時間：2018-03-19 21:15

  本文選題：體檢中心業(yè)務(wù)　切入點：發(fā)展戰(zhàn)略　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：21世紀,中國經(jīng)濟高速發(fā)展,人民消費水平日益提高,城鎮(zhèn)居民健康保健意識逐漸增強,醫(yī)療服務(wù)市場在這樣的背景下逐漸擴大。自2009年“新醫(yī)改”政策實施以來,中國政府針對醫(yī)療服務(wù)業(yè)相繼出臺了一系列政策條件,逐步擴大資金投入,人民的醫(yī)療保障水平得到了穩(wěn)步提高。深化醫(yī)藥衛(wèi)生體制改革既為現(xiàn)有的醫(yī)療行業(yè)提供了廣大的發(fā)展空間,也為潛在的市場競爭者提供了發(fā)展平臺,全國醫(yī)療服務(wù)市場的格局正在發(fā)生著深刻變化。與此同時,隨著全面深化改革,軍隊體制改革也逐漸拉開序幕,部隊醫(yī)院在“新醫(yī)改”和“軍改”的雙重背景下,如果沒有明確的發(fā)展戰(zhàn)略規(guī)劃,將無法在激烈的醫(yī)療服務(wù)市場競爭中獲取發(fā)展優(yōu)勢。伍景醫(yī)院屬于部隊編制的三級乙等公立醫(yī)院,自從開設(shè)體檢中心業(yè)務(wù)以來,伍景醫(yī)院通過多種途徑創(chuàng)新工作思路,改善工作方法,在長春市區(qū)的知名度和影響力正在逐年提高,在提高伍景醫(yī)院經(jīng)濟效益的同時,也為伍景醫(yī)院贏得了良好的口碑,縮小了與長春市其他健康體檢中心的競爭差距,保持了穩(wěn)步發(fā)展的良好態(tài)勢,成為長春市具有較強競爭能力的健康體檢中心中的一員。本文以伍景醫(yī)院體檢中心業(yè)務(wù)為主要研究對象,以醫(yī)藥衛(wèi)生體制改革為主要背景,以企業(yè)戰(zhàn)略管理理論為指導(dǎo),通過查閱健康體檢行業(yè)方面的學(xué)術(shù)期刊和權(quán)威年鑒等相關(guān)文獻,確保整個論文寫作過程的嚴謹性和科學(xué)性;通過運用圖表對健康體檢行業(yè)的相關(guān)數(shù)據(jù)進行統(tǒng)計歸類,為直觀的闡述問題提供相關(guān)數(shù)據(jù)保障;通過分析體檢中心業(yè)務(wù)的發(fā)展現(xiàn)狀,歸納總結(jié)出體檢中心業(yè)務(wù)正面臨發(fā)展方向不夠明確、營銷宣傳方式單一、服務(wù)質(zhì)量缺乏優(yōu)勢、信息化建設(shè)相對滯后等問題;通過運用PEST分析模型對體檢中心業(yè)務(wù)的宏觀環(huán)境進行了深入分析,明確了體檢中心業(yè)務(wù)發(fā)展面臨的機會與威脅;通過運用波特五力模型對健康體檢的行業(yè)環(huán)境進行了深入分析,明確了體檢中心業(yè)務(wù)當前面臨的行業(yè)競爭壓力;通過對體檢中心業(yè)務(wù)的有形資源、無形資源、人力資源和業(yè)務(wù)能力等內(nèi)部環(huán)境進行深入分析,明確了體檢中心業(yè)務(wù)在發(fā)展過程中存在的優(yōu)勢和劣勢;通過運用SWOT分析法,歸納總結(jié)了體檢中心業(yè)務(wù)當前面臨的外部機會與威脅,內(nèi)部優(yōu)勢與劣勢,并通過建立SWOT戰(zhàn)略矩陣,制定了體檢中心業(yè)務(wù)戰(zhàn)略規(guī)劃的長期目標和短期目標,得出體檢中心應(yīng)該采用以WO戰(zhàn)略為主,同時兼顧其他戰(zhàn)略的扭轉(zhuǎn)型戰(zhàn)略的結(jié)論。最后,本文提出通過特色文化建設(shè)、人才選拔培養(yǎng)、信息技術(shù)支持、顧客關(guān)系管理以及市場營銷推廣等五個管理模式方面的創(chuàng)新與變革來實現(xiàn)發(fā)展戰(zhàn)略的實施,通過強化組織領(lǐng)導(dǎo)、明確責任分工、加強監(jiān)督指導(dǎo)、提高財務(wù)保障、嚴格績效管理等五種措施來保障發(fā)展戰(zhàn)略的實施。
[Abstract]:In 21th century, China's economy developed at a high speed, the level of people's consumption increased day by day, the health care awareness of urban residents was gradually strengthened, and the medical service market gradually expanded under this background. Since the implementation of the "New Health Care Reform" policy in 2009, The Chinese government has introduced a series of policy conditions for the medical service industry one after another, and gradually expanded its capital input. The level of medical security of the people has been steadily improved. Deepening the reform of the medical and health system has not only provided vast development space for the existing medical industry, but also provided a development platform for potential market competitors. The pattern of the national medical service market is undergoing profound changes. At the same time, with the overall deepening of the reform, the reform of the military system has gradually begun. Under the dual background of "new medical reform" and "military reform", military hospitals, Without a clear strategic plan for development, it will not be possible to gain a development advantage in the fierce market competition for medical services. Wujing Hospital is a third class and second class public hospital in the military establishment. Since the opening of the medical examination center business, Wujing Hospital innovates its working ideas and improves its working methods through a variety of channels. Its popularity and influence in Changchun are increasing year by year. While improving the economic efficiency of Wujing Hospital, it has also won a good reputation for Wujing Hospital. It has narrowed the competition gap with other health examination centers in Changchun and maintained a good trend of steady development. This paper takes Wujing Hospital's medical examination center as the main research object, takes the medical and health system reform as the main background, and takes the enterprise strategic management theory as the guidance. By consulting the academic journals and authoritative yearbooks of the health examination industry to ensure the rigor and scientificity of the whole process of writing the paper, the author classifies the relevant data of the health examination industry by using charts and charts. Through the analysis of the current situation of medical examination center business development, summed up that the medical examination center business is facing the development direction is not clear enough, marketing propaganda mode is single, lack of advantages of service quality, By using the PEST analysis model, the macro environment of the medical examination center business is deeply analyzed, and the opportunities and threats to the development of the medical examination center business are defined. Through the analysis of the industry environment of health examination by using Porter's five-force model, the paper clarifies the industry competition pressure that the medical examination center business faces at present, through the tangible resources of the medical examination center business, the invisible resources, Through in-depth analysis of the internal environment, such as human resources and business capability, the advantages and disadvantages of the medical examination center business in the process of development are clarified, and the advantages and disadvantages of the medical examination center business are determined by using the SWOT analysis method. This paper summarizes the external opportunities and threats, internal advantages and disadvantages, and establishes the long-term and short-term objectives of the business strategic planning of the physical examination center through the establishment of the SWOT strategic matrix. The conclusion that the physical examination center should adopt the WO strategy as the main strategy, while taking into account the other strategies of the twisting strategy. Finally, this paper puts forward that through the construction of characteristic culture, talent selection and training, information technology support, Customer relationship management and marketing promotion and other five management models of innovation and change to achieve the implementation of development strategy, through the strengthening of organizational leadership, clear division of responsibilities, strengthen supervision and guidance, improve financial security, Strict performance management and other five measures to ensure the implementation of development strategies.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：R197.3
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本文編號：1636029