創(chuàng)業(yè)導(dǎo)向?qū)蛹{小型酒店商業(yè)績效的影響研究
發(fā)布時間：2020-11-04 16:30
創(chuàng)業(yè)導(dǎo)向是支撐商業(yè)績效的基礎(chǔ)之一,它有助于小型企業(yè)主拓展業(yè)務(wù)并實現(xiàn)業(yè)績。在全球酒店業(yè)務(wù)呈快速上升的趨勢下,小型中型酒店因其創(chuàng)業(yè)門檻較低而大量涌現(xiàn),并成為酒店業(yè)擴(kuò)張的重要主導(dǎo)力量。早期關(guān)于酒店業(yè)的大部分研究文獻(xiàn)主要集中于大型酒店,近期以住宿加早餐為特點的小型酒店的研究逐步引起關(guān)注。特別是針對發(fā)展中國家基于創(chuàng)業(yè)導(dǎo)向的小型酒店發(fā)展的研究相對較少。此外,學(xué)者們忽視了關(guān)注提高小型酒店商業(yè)績效的外部和內(nèi)部影響因素,之前關(guān)于創(chuàng)業(yè)導(dǎo)向和業(yè)務(wù)績效關(guān)系的研究結(jié)果參差不齊。因此,本研究針對加納小型酒店業(yè)的這一典型問題進(jìn)行系統(tǒng)研究,以確定和檢驗?zāi)切┛梢蕴岣呱虡I(yè)績效的相關(guān)影響因素。本研究的目的是使用加納的小型酒店來檢驗商業(yè)導(dǎo)向?qū)ι虡I(yè)績效的影響。此外,還要確定行業(yè)力量和企業(yè)資源對企業(yè)家導(dǎo)向的影響,以影響小型酒店的經(jīng)營業(yè)績。本研究的重點是小型酒店的商業(yè)績效,以及行業(yè)力量和企業(yè)資源的適度性,因此在對與此相關(guān)的文獻(xiàn)綜述的基礎(chǔ)上構(gòu)建本研究的概念框架。概念框架是通過模擬企業(yè)家導(dǎo)向結(jié)構(gòu)和績效框架而構(gòu)建。進(jìn)一步,本研究采用問卷調(diào)查技術(shù)收集小型酒店的數(shù)據(jù)進(jìn)行定量研究,運(yùn)用分層抽樣方法獲得綜合樣本,使用總共396個完成的問卷測試概念模型,并使用結(jié)構(gòu)方程模型通過多變量統(tǒng)計分析進(jìn)行分析。研究發(fā)現(xiàn):路徑分析結(jié)果表明,創(chuàng)業(yè)導(dǎo)向與小型酒店的商業(yè)績效存在顯著正相關(guān);創(chuàng)新、積極主動、競爭激進(jìn)和冒險行為等變量和商業(yè)績效之間存在顯著的相關(guān)性。此外,在對模式進(jìn)行測試時,發(fā)現(xiàn)工業(yè)力量和公司的績效與業(yè)務(wù)和業(yè)務(wù)績效之間的直接關(guān)系都是積極而重要的。然而,當(dāng)這兩個變量(即企業(yè)家精神和工業(yè)力量)相互作用時,交互過程會以較低的負(fù)值影響業(yè)務(wù)績效。此外,當(dāng)測試企業(yè)資源的交互路徑時,發(fā)現(xiàn)這種交互路徑是負(fù)面的,但是具有p值。比較模型的實證結(jié)果表明,創(chuàng)業(yè)導(dǎo)向?qū)ζ髽I(yè)績效產(chǎn)生了積極而顯著的影響,同時也影響了行業(yè)力量和企業(yè)資源對創(chuàng)業(yè)導(dǎo)向和商業(yè)績效關(guān)系的調(diào)節(jié)作用。本文研究了創(chuàng)業(yè)導(dǎo)向及對商業(yè)績效的影響,其創(chuàng)新點主要體現(xiàn)在以下幾方面:首先,根據(jù)創(chuàng)業(yè)導(dǎo)向的主要特征,并充分考慮企業(yè)內(nèi)部外環(huán)境,將行業(yè)力量、企業(yè)資源引入并拓展了創(chuàng)業(yè)導(dǎo)向促進(jìn)商業(yè)績效的理論框架;第二,結(jié)合創(chuàng)業(yè)期的階段性特征,將客戶維系作為衡量創(chuàng)業(yè)導(dǎo)向的新變量,豐富了創(chuàng)業(yè)導(dǎo)向的衡量維度;第三,本文實證研究結(jié)論提出創(chuàng)業(yè)導(dǎo)向?qū)ι虡I(yè)績效的積極影響,同時也論證了產(chǎn)業(yè)力量、企業(yè)資源對創(chuàng)業(yè)導(dǎo)向和商業(yè)績效關(guān)系的調(diào)節(jié)作用,揭示了創(chuàng)業(yè)導(dǎo)向?qū)ι虡I(yè)績效的影響機(jī)理。該研究擴(kuò)展了企業(yè)家導(dǎo)向和商業(yè)績效文獻(xiàn),并為小型酒店的學(xué)術(shù)界和管理者提供了有用的建議。該研究建議酒店運(yùn)營商和政策制定者都關(guān)注利用公司資源和行業(yè)力量來改善其業(yè)務(wù)績效。
【學(xué)位單位】：江蘇大學(xué)
【學(xué)位級別】：博士
【學(xué)位年份】：2019
【中圖分類】：F719.2
【文章目錄】：
ABSTRACT
摘要
CHAPTER 1: INTRODUCTION
1.1 RESEARCH BACKGROUND
1.1.1 Practical Background
1.1.2 Theoretical Background
1.2 RESEARCH QUESTIONS
1.3 RESEARCH OBJECTIVES AND SIGNIFICANCE
1.4 RESEARCH STRUCTURE AND DESCRIPTION OF THE MAIN METHODOLOGY
1.5 RESEARCH NOVELTY
1.6 SUMMARY
CHAPTER 2: THEORETICAL FOUNDATION AND LITERATURE REVIEW
2.1 DEFINITION OF KEY TERMS
2.2 THEORETICAL FOUNDATION OF THE STUDY
2.2.1 Entrepreneurial Orientation Theory
2.2.2 Theory of Competitive Strategy
2.2.3 Firms’ Resource-Based Theory
2.3 LITERATURE REVIEW
2.3.1 Dimensions of Entrepreneurial Orientation and Business Performance
2.3.2 Industry Forces
2.3.3 Utilizing the Hotel’s Resource in Achieving Business Performance
2.3.4 Business Performance
2.3.5 Hotels and Ratings
2.3.6 Research Gaps
2.4 SUMMARY
CHAPTER 3: HYPOTHESES DEVELOPMENT AND RESEARCH FRAMEWORK
3.1 HYPOTHESES DEVELOPMENT
3.1.1 Entrepreneurial Orientation and Business Performance Relationship
3.1.2 The Moderating Effect of Industry Forces
3.1.3 Moderating Effect of Firms’ Resources
3.1.4 The Simultaneous Moderation Effect of Industry Forces and Firm Resources onEntrepreneurial Orientation
3.2 CONCEPTUAL FRAMEWORK OF THE STUDY
3.3 DESCRIPTION OF THE KEY CONSTRUCTS IN THE RESEARCH FRAMEWORK
3.3.1 Entrepreneurial Orientation
3.3.2 Industry Forces
3.3.3 Firms’ Resource
3.3.4 Business Performance of Small Size Hotels
3.4 SUMMARY
CHAPTER 4: RESEARH METHODOLOGY
4.1 MEASUREMENTS
4.2 SAMPLING SELECTION
4.2.1 Sampling Framework
4.2.2 Sampling Methods
4.2.3 Sample Size
4.3 QUESTIONNAIRE DESIGN AND DATA COLLECTION PROCEDURE
4.4 DATA PRELIMINARY ANALYSIS AND DESCRIPTIVE STATISTICS
4.5 SUMMARY
CHAPTER 5: THE DIRECT IMPACT OF ENTREPRENEURIAL ORIENTATIONON BUSINESS PERFORMANCE
5.1 PRELIMINARY ANALYSIS
5.2 MEASUREMENT MODEL
5.3 AVERAGE VARIANCE EXTRACTED AND COMPOSITE RELIABILITY OF THE CONSTRUCT
5.4 MODEL FIT INDICES AND DIRECT EFFECT
5.5 DISCUSSION OF FINDINGS
5.6 SUMMARY
CHAPTER 6: SEPARATE MODERATING EFFECT OF INDUSTRY FORCES ANDFIRM RESOURCES ON ENTREPRENEURIAL ORIENTATION
6.1 GENERAL MEASUREMENT MODEL FOR INDUSTRY FORCES OR FIRMS’ RESOURCES
6.2 MODERATING EFFECT OF INDUSTRY FORCES
6.2.1 Preliminary Analysis
6.2.2 Measurement Model
6.2.3 Average Variance Extracted, Composite Reliability for Industry Forces
6.2.4 Model Fit Indices for Industry Forces and Moderating Effect
6.3 MODERATING EFFECT OF FIRMS’ RESOURCES
6.3.1 Preliminary Analysis
6.3.2 Measurement Models
6.3.3 Average Variance Extracted （AVE）, Composite Reliability （CR） for Firms’ Resources
6.3.4 Model Fit Indices for Firms’ Resources and Moderating Effect
6.4 DISCUSSION OF FINDINGS
6.5 SUMMARY
CHAPTER 7: SIMULTANEOUS MODERATION EFFECT OF INDUSTRY FORCESAND FIRM RESOURCES ON ENTREPRENEURIAL ORIENTATION
7.1 SIMULTANEOUS MODERATION OF INDUSTRY FORCES AND FIRMS’ RESOURCES
7.1.1 Preliminary Analysis
7.1.2 Measurement Model for Simultaneous Effect
7.1.3 Average Variance Extracted, Composite Reliability
7.1.4 Model Fit Indices and Simultaneous Moderating Effect
7.2 DISCUSSION OF FINDINGS
7.3 COMPARATIVE ANALYSIS OF THE MODELS
7.3.1 Comparative Analysis based on Path Coefficient
7.3.2 Comparative Analysis Based on Model Fit Indices
7.4 SUMMARY
CHAPTER 8: CONCLUSIONS AND IMPLICATION
8.1 CONCLUSION
8.2 IMPLICATIONS
8.2.1 Theoretical Implications
8.2.2 Implication for Policymakers
8.3 RECOMMENDATIONS
8.4 LIMITATIONS AND FUTURE STUDY
REFERENCES
ACKNOWLEDGMENTS
APPENDICES
PUBLICATIONS DURING PH.D STUDY PERIOD
QUESTIONNAIRE
本文編號：2870334
【學(xué)位單位】：江蘇大學(xué)
【學(xué)位級別】：博士
【學(xué)位年份】：2019
【中圖分類】：F719.2
【文章目錄】：
ABSTRACT
摘要
CHAPTER 1: INTRODUCTION
1.1 RESEARCH BACKGROUND
1.1.1 Practical Background
1.1.2 Theoretical Background
1.2 RESEARCH QUESTIONS
1.3 RESEARCH OBJECTIVES AND SIGNIFICANCE
1.4 RESEARCH STRUCTURE AND DESCRIPTION OF THE MAIN METHODOLOGY
1.5 RESEARCH NOVELTY
1.6 SUMMARY
CHAPTER 2: THEORETICAL FOUNDATION AND LITERATURE REVIEW
2.1 DEFINITION OF KEY TERMS
2.2 THEORETICAL FOUNDATION OF THE STUDY
2.2.1 Entrepreneurial Orientation Theory
2.2.2 Theory of Competitive Strategy
2.2.3 Firms’ Resource-Based Theory
2.3 LITERATURE REVIEW
2.3.1 Dimensions of Entrepreneurial Orientation and Business Performance
2.3.2 Industry Forces
2.3.3 Utilizing the Hotel’s Resource in Achieving Business Performance
2.3.4 Business Performance
2.3.5 Hotels and Ratings
2.3.6 Research Gaps
2.4 SUMMARY
CHAPTER 3: HYPOTHESES DEVELOPMENT AND RESEARCH FRAMEWORK
3.1 HYPOTHESES DEVELOPMENT
3.1.1 Entrepreneurial Orientation and Business Performance Relationship
3.1.2 The Moderating Effect of Industry Forces
3.1.3 Moderating Effect of Firms’ Resources
3.1.4 The Simultaneous Moderation Effect of Industry Forces and Firm Resources onEntrepreneurial Orientation
3.2 CONCEPTUAL FRAMEWORK OF THE STUDY
3.3 DESCRIPTION OF THE KEY CONSTRUCTS IN THE RESEARCH FRAMEWORK
3.3.1 Entrepreneurial Orientation
3.3.2 Industry Forces
3.3.3 Firms’ Resource
3.3.4 Business Performance of Small Size Hotels
3.4 SUMMARY
CHAPTER 4: RESEARH METHODOLOGY
4.1 MEASUREMENTS
4.2 SAMPLING SELECTION
4.2.1 Sampling Framework
4.2.2 Sampling Methods
4.2.3 Sample Size
4.3 QUESTIONNAIRE DESIGN AND DATA COLLECTION PROCEDURE
4.4 DATA PRELIMINARY ANALYSIS AND DESCRIPTIVE STATISTICS
4.5 SUMMARY
CHAPTER 5: THE DIRECT IMPACT OF ENTREPRENEURIAL ORIENTATIONON BUSINESS PERFORMANCE
5.1 PRELIMINARY ANALYSIS
5.2 MEASUREMENT MODEL
5.3 AVERAGE VARIANCE EXTRACTED AND COMPOSITE RELIABILITY OF THE CONSTRUCT
5.4 MODEL FIT INDICES AND DIRECT EFFECT
5.5 DISCUSSION OF FINDINGS
5.6 SUMMARY
CHAPTER 6: SEPARATE MODERATING EFFECT OF INDUSTRY FORCES ANDFIRM RESOURCES ON ENTREPRENEURIAL ORIENTATION
6.1 GENERAL MEASUREMENT MODEL FOR INDUSTRY FORCES OR FIRMS’ RESOURCES
6.2 MODERATING EFFECT OF INDUSTRY FORCES
6.2.1 Preliminary Analysis
6.2.2 Measurement Model
6.2.3 Average Variance Extracted, Composite Reliability for Industry Forces
6.2.4 Model Fit Indices for Industry Forces and Moderating Effect
6.3 MODERATING EFFECT OF FIRMS’ RESOURCES
6.3.1 Preliminary Analysis
6.3.2 Measurement Models
6.3.3 Average Variance Extracted （AVE）, Composite Reliability （CR） for Firms’ Resources
6.3.4 Model Fit Indices for Firms’ Resources and Moderating Effect
6.4 DISCUSSION OF FINDINGS
6.5 SUMMARY
CHAPTER 7: SIMULTANEOUS MODERATION EFFECT OF INDUSTRY FORCESAND FIRM RESOURCES ON ENTREPRENEURIAL ORIENTATION
7.1 SIMULTANEOUS MODERATION OF INDUSTRY FORCES AND FIRMS’ RESOURCES
7.1.1 Preliminary Analysis
7.1.2 Measurement Model for Simultaneous Effect
7.1.3 Average Variance Extracted, Composite Reliability
7.1.4 Model Fit Indices and Simultaneous Moderating Effect
7.2 DISCUSSION OF FINDINGS
7.3 COMPARATIVE ANALYSIS OF THE MODELS
7.3.1 Comparative Analysis based on Path Coefficient
7.3.2 Comparative Analysis Based on Model Fit Indices
7.4 SUMMARY
CHAPTER 8: CONCLUSIONS AND IMPLICATION
8.1 CONCLUSION
8.2 IMPLICATIONS
8.2.1 Theoretical Implications
8.2.2 Implication for Policymakers
8.3 RECOMMENDATIONS
8.4 LIMITATIONS AND FUTURE STUDY
REFERENCES
ACKNOWLEDGMENTS
APPENDICES
PUBLICATIONS DURING PH.D STUDY PERIOD
QUESTIONNAIRE
本文編號：2870334
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