【摘要】：色彩是一門綜合性學科,它所涉及的知識非常廣泛。人們在生活的方方面面都可以發(fā)現(xiàn)色彩,色彩在生活中占有重要地位。隨著社會、科技的發(fā)展及人們生活水平的提高,轎車漸漸成為人們的代步工具,人們對其不僅僅是功能上的需求,而對其色彩也提出更高的要求,因此有專家預測色彩在未來將成為汽車的新賣點。然而,國外很早就認識到轎車色彩的重要性,并成立有專門的色彩機構(gòu)為其研究和提供色卡,但中國在此領域的研究還基本處于空白階段�；�于此問題,本文意在通過色彩在轎車中應用的淺析,能夠為中國的轎車色彩應用提供些參考建議。下面本文將從幾方面論述色彩在轎車中的應用:首先,從色彩的生理、心理制約因素,交通安全制約因素,流行色與常用色以及消費者的制約因素幾個方面來闡述其色彩對于轎車應用的影響;其次,對國內(nèi)外具有代表性國家的轎車色彩分別進行縱向分析,并總結(jié)其色彩特點;最后,將國內(nèi)外轎車色彩進行橫向分析與比較,并歸納出二者間區(qū)別,與此同時希望能對中國未來轎車色彩的應用具有參考性意義。
[Abstract]:Color is a comprehensive subject, it involves a wide range of knowledge. People can find color in all aspects of life, color plays an important role in life. With the development of society, science and technology and the improvement of people's living standard, cars have gradually become people's walking tools. As a result, some experts predict that color will become a new selling point for cars in the future. However, the importance of car color has been recognized very early in foreign countries, and a special color organization has been set up to study and provide color cards, but the research in this field in China is still in the blank stage. Based on this problem, this paper aims to provide some reference suggestions for Chinese car color application through the analysis of the application of color in cars. The following article will discuss the application of color in cars from several aspects: first, from the color physiological, psychological constraints, traffic safety constraints, The influence of the popular color, the common color and the restriction factor of the consumer on the application of the car is expounded. Secondly, the car color of representative countries at home and abroad is analyzed vertically, and its color characteristics are summarized. Finally, this paper analyzes and compares the color of cars at home and abroad, and sums up the difference between the two. At the same time, it hopes to be of reference significance to the future application of car color in China.
【學位授予單位】：北京服裝學院
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：J063

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