發(fā)布時(shí)間：2018-10-14 10:26

【摘要】：隨著經(jīng)濟(jì)全球化和區(qū)域經(jīng)濟(jì)一體化趨勢(shì)的加快，國(guó)家之間的競(jìng)爭(zhēng)越來(lái)越突出地體現(xiàn)為城市之間的競(jìng)爭(zhēng)。城市文化形象作為城市核心競(jìng)爭(zhēng)力的重要組成部分，，是城市競(jìng)爭(zhēng)力研究的新領(lǐng)域。電視作為大眾媒介中擁有最廣泛受眾群體、最佳傳播影響力的媒介，在城市文化形象的構(gòu)建與傳播中扮演著重要的角色。 城市文化形象具有獨(dú)特的構(gòu)成與特性，城市文化形象建設(shè)對(duì)于推動(dòng)城市經(jīng)濟(jì)發(fā)展、展現(xiàn)城市精神風(fēng)貌、表現(xiàn)地域特色文化有巨大促進(jìn)作用。城市文化形象在電視傳播中的藝術(shù)表現(xiàn)有若干常見(jiàn)形態(tài)，包括影視劇、專題節(jié)目、電視新聞、電視廣告、紀(jì)錄片與專題片等，應(yīng)根據(jù)實(shí)際情況有針對(duì)性地選擇電視藝術(shù)形態(tài)。 定位是城市文化形象設(shè)計(jì)的核心，科學(xué)合理的定位是建設(shè)和傳播城市文化形象的基礎(chǔ)與關(guān)鍵。城市文化形象設(shè)計(jì)的內(nèi)容涉及自然環(huán)境、規(guī)劃建設(shè)、歷史文化與標(biāo)志性建筑和景觀等方面。城市文化形象設(shè)計(jì)的方法，則應(yīng)建立在充分認(rèn)識(shí)電視媒介的優(yōu)勢(shì)特性的基礎(chǔ)之上，對(duì)城市文化形象的傳播進(jìn)行電視藝術(shù)化設(shè)計(jì)。 做好城市文化形象的國(guó)內(nèi)電視傳播和國(guó)際電視傳播是建設(shè)城市文化形象的關(guān)鍵所在。國(guó)內(nèi)電視傳播中，央視媒體以城市文化形象宣傳片與專題片為主，省級(jí)電視以新聞系列報(bào)道與專題片為主，當(dāng)?shù)仉娨暸_(tái)則進(jìn)行全方位多類型的系統(tǒng)宣傳。國(guó)際傳播，要求媒體從業(yè)者在尊重文化差異的基礎(chǔ)之上提升文化交流技能，以實(shí)現(xiàn)文化對(duì)接；城市決策者則應(yīng)巧用大型文化事件的契機(jī)，通過(guò)電視媒介傳播城市文化形象。
[Abstract]:With the acceleration of economic globalization and regional economic integration, the competition between countries is more and more prominent as the competition between cities. As an important part of urban core competitiveness, urban cultural image is a new field of urban competitiveness research. As the media with the most extensive audience and the best communication influence, television plays an important role in the construction and dissemination of urban cultural image. The urban cultural image has its unique composition and characteristics. The construction of the urban cultural image plays a great role in promoting the development of urban economy, showing the urban spirit and features, and showing the regional characteristic culture. The artistic expression of city cultural image in TV communication has several common forms, including film and TV drama, special program, TV news, TV advertisement, documentary film and feature film, etc., which should be selected according to the actual situation. Positioning is the core of urban cultural image design, scientific and reasonable positioning is the foundation and key to construct and spread urban cultural image. The content of urban cultural image design involves natural environment, planning and construction, historical culture and iconic buildings and landscape. The method of urban cultural image design should be based on fully understanding the advantages of TV media, and design the transmission of urban cultural image by TV artistry. It is the key to construct the city cultural image that the domestic and international TV communication of city culture image should be done well. In the domestic TV communication, CCTV media mainly focuses on city cultural image propaganda film and feature film, provincial TV mainly takes news series report and feature film as the main body, and local TV station carries on omni-directional and multi-type systematic propaganda. International communication requires media practitioners to upgrade their cultural communication skills on the basis of respecting cultural differences in order to achieve cultural docking; urban decision makers should skillfully use the opportunity of large-scale cultural events to disseminate urban cultural images through television media.
【學(xué)位授予單位】：江蘇師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G222

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