摘      要

With the rapid development of modern economy, the range of modern market continues to expand, the competition between enterprises is also gradually improve, and with enterprise competition between relations, the inevitable merger plans; merger plan is to achieve better competitive advantage in advantage with, or is absorbed resources, all the best way is to enhance the market competitiveness of enterprises in a certain extent. But we know that different enterprises in the long-term development process, different material culture, spiritual culture standard, so after the acquisition, different culture between the two enterprises will appear a certain impact, if not reasonable for the post merger cultural integration grasp, not only can’t effectively through mergers and acquisitions to enhance the comprehensive strength of enterprises, but also reduce the comprehensive strength of the enterprise in a certain extent. This paper will focus on the cultural integration in mergers and acquisitions of the phenomenon, the main analysis in the process of Sanyo will usually appear what kind of cultural conflict, the Hair acquisition of cultural integration strategy of Ssnyo business as a case analysis, in order to provide the reference for the cultural integration strategy of enterprise of our country part in Sanyo in the development of.

1.1 企業(yè)并購中文化整合的相關(guān)概念

企業(yè)文化其主要是指一個(gè)組織所特有的獨(dú)特價(jià)值觀、文化信念、符號(hào)等文化形象；企業(yè)文化是伴隨著企業(yè)的發(fā)展，以企業(yè)的需求為出發(fā)點(diǎn)，為有效改善企業(yè)形象以及解決企業(yè)現(xiàn)有問題而建立的。企業(yè)文化是企業(yè)內(nèi)部的一種共享性資源，同時(shí)也是企業(yè)內(nèi)部成員日常行為準(zhǔn)則的一種有效參考。企業(yè)文化主要體現(xiàn)的是企業(yè)獨(dú)特的經(jīng)營觀念以及在經(jīng)營過程中的外部行為形象展現(xiàn)。企業(yè)文化是企業(yè)內(nèi)部組織成員共同遵守的一個(gè)企業(yè)基本原則，企業(yè)文化與企業(yè)日常的經(jīng)營活動(dòng)開展密切相關(guān)，同時(shí)企業(yè)的文化也在一定程度上對(duì)于企業(yè)的經(jīng)營目標(biāo)以及價(jià)值觀等方面進(jìn)行了量外的外部展現(xiàn)。

就我國現(xiàn)狀而言，企業(yè)在進(jìn)行并購的過程中，應(yīng)當(dāng)強(qiáng)化通過對(duì)于企業(yè)員工的溝通，或是通過培訓(xùn)的方式進(jìn)行。在培訓(xùn)的過程中，其內(nèi)容應(yīng)當(dāng)是展現(xiàn)為一種綜合性的文化架構(gòu)體系。通過培訓(xùn)，是被并購企業(yè)的員工能夠更為全面的正確的認(rèn)識(shí)并購企業(yè)，減少在并購過程中文化沖突現(xiàn)象的出現(xiàn)概率。對(duì)于企業(yè)而言，在中國企業(yè)跨文化的培訓(xùn)方式上而言，可以通過企業(yè)自身的資源進(jìn)行，同時(shí)也可以通過對(duì)于培訓(xùn)項(xiàng)目的外包形式進(jìn)行。