本文選題：HYWL公司 + 發(fā)展戰(zhàn)略　； 參考：《東北石油大學》2017年碩士論文

【摘要】：隨著我國國際貿(mào)易的日益頻繁,運輸方式多元化的迅速發(fā)展,國際物流業(yè)務已滲透到國際貿(mào)易的每一領域,在國際貿(mào)易中扮演著重要角色,為國際貿(mào)易中不可缺少的重要組成部分,也使得國際物流業(yè)成為了近幾年發(fā)展最為迅猛的一個行業(yè)。近年來,隨著我國進出口貿(mào)易總量的不斷增加,我國國際物流行業(yè)取得了較快的發(fā)展,國外知名的國際物流企業(yè)也紛紛入駐我國,搶占國內(nèi)物流市場資源。與國外知名的國際物流企業(yè)相比,我國的國際物流企業(yè)在企業(yè)管理、服務水平與產(chǎn)品結構上都存在一定的劣勢。因此對國內(nèi)的國際物流企業(yè)來說,如何在競爭環(huán)境中明確企業(yè)發(fā)展方向、提升企業(yè)綜合能力成為其關注的重點問題。本文結合企業(yè)發(fā)展理論對研究對象HYWL公司的戰(zhàn)略部署進行深入分析。通過企業(yè)戰(zhàn)略管理相關理論及常用方法對HYWL公司內(nèi)外部環(huán)境進行綜合分析,總結出HYWL公司發(fā)展現(xiàn)狀與問題。本文應用PEST分析法、波特五力分析法對HYWL公司的宏觀環(huán)境、中觀環(huán)境進行研究,從而找出HYWL公司外部環(huán)境的機會(O)與威脅(T),并采用外部因素評價矩陣(EFE)對外部環(huán)境的各關鍵因素進行評價。根據(jù)HYWL公司的微觀環(huán)境,包括:組織機構、主營業(yè)務、人力資源情況、財務狀況、運輸資源等分析,總結出HYWL公司自身存在的優(yōu)勢(S)與劣勢(W),并采用內(nèi)部因素評價矩陣(IFE)對內(nèi)部環(huán)境的各關鍵因素進行評價。最終通過SWOT矩陣擬定出聚焦型競爭戰(zhàn)略和差異化型競爭戰(zhàn)略兩個競爭型發(fā)展戰(zhàn)略方案。論文采用定量戰(zhàn)略計劃矩陣QSPM從優(yōu)勢、劣勢、機遇、風險四個層次對擬定的兩種發(fā)展戰(zhàn)略方案進行評價,確定企業(yè)最終發(fā)展戰(zhàn)略為差異化型競爭戰(zhàn)略,并制定企業(yè)發(fā)展戰(zhàn)略的具體實施步驟和相應保障措施。
[Abstract]:With the increasing frequency of China's international trade and the rapid development of diversified modes of transportation, international logistics business has penetrated into every field of international trade and plays an important role in international trade. As an indispensable part of international trade, international logistics industry has become the fastest developing industry in recent years. In recent years, with the increasing of China's import and export trade, China's international logistics industry has made rapid development, foreign well-known international logistics enterprises have also entered our country to seize the domestic logistics market resources. Compared with the well-known international logistics enterprises, our country's international logistics enterprises have some disadvantages in enterprise management, service level and product structure. Therefore, for domestic and international logistics enterprises, how to make clear the development direction of enterprises in the competitive environment and enhance the comprehensive ability of enterprises become the focus of its concern. Based on the theory of enterprise development, this paper analyzes the strategic deployment of HYWL Company. Through the comprehensive analysis of the internal and external environment of HYWL Company, this paper summarizes the current situation and problems of HYWL's development through the relevant theories and common methods of enterprise strategic management. In this paper, pest analysis method and Porter five force analysis method are used to study the macro environment and meso environment of HYWL Company. Therefore, we can find out the opportunity of HYWL's external environment and its threat, and use the external factor evaluation matrix (EFE) to evaluate the key factors of the external environment. According to the micro environment of HYWL, including: organization, main business, human resources, financial situation, transportation resources, etc. The advantages and disadvantages of HYWL are summarized and the key factors of internal environment are evaluated by internal factor evaluation matrix (IFE). Finally, through SWOT matrix, two competitive development strategies, focused competition strategy and differentiated competition strategy, are worked out. In this paper, the quantitative strategic planning matrix QSPM is used to evaluate the two development strategies from the four levels of strengths, weaknesses, opportunities and risks, and the final development strategy of the enterprise is determined to be a differentiated competitive strategy. And formulates the enterprise development strategy the concrete implementation step and the corresponding safeguard measure.
【學位授予單位】：東北石油大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F272;F259.23

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本文編號：1987902