發(fā)布時間：2018-06-05 12:02

  本文選題：選擇超載 + Logit模型　； 參考：《華南理工大學(xué)》2014年碩士論文

【摘要】：傳統(tǒng)經(jīng)濟學(xué)認為決策者擁有更多的選擇能夠?qū)崿F(xiàn)自身的效用最大化，心理學(xué)認為決策者擁有更多的選擇能夠滿足自己的心理控制。但是，根據(jù)選擇超載（choice overload）概念，太多的選擇會導(dǎo)致相反的結(jié)果，例如消費者不作任何選擇或者感知后悔�？紤]到旅游產(chǎn)品供應(yīng)商為旅游者提供特別大量的旅游產(chǎn)品，本文的主要研究目標(biāo)是識別旅游行業(yè)像零售業(yè)一樣存在著選擇超載的現(xiàn)象。 本文采用了隨機向在校大學(xué)生發(fā)放調(diào)查問卷的方法，，其中設(shè)置了兩類決策時間（無時間限制和2分鐘）和5種的目的地集合（1，3，10，20，30）。通過調(diào)查問卷得到的數(shù)據(jù)以及Logit模型證實了旅游產(chǎn)品也存在著選擇超載現(xiàn)象。實證研究發(fā)現(xiàn)當(dāng)目的地個數(shù)超過24個時，大學(xué)生游客做出不選擇的可能性開始逐漸增大。 由于決策的結(jié)果（選擇或不選擇）是0-1型伯努利變量，本文采用了二分類logistic回歸分析方法分析性別、學(xué)歷、目的地個數(shù)和決策時間這4個變量和大學(xué)生游客在目的地決策之間的一般關(guān)系。結(jié)果發(fā)現(xiàn)性別和學(xué)歷不是大學(xué)生游客目的地決策的影響因素，而目的地個數(shù)和決策時間對大學(xué)生游客目的地決策有著顯著影響。
[Abstract]:Traditional economics holds that decision makers have more choices to maximize their effectiveness , and psychologists believe that decision makers have more choices to meet their own psychological controls . But depending on the choice of overload concepts , too many choices can lead to the opposite results , such as consumers not making any choice or perception of regret . In view of the fact that suppliers of tourism products provide a particularly large number of tourist products for tourists , the main objective of this article is to identify the phenomenon of selective overload in the tourism industry like retail .

Based on the data obtained from the questionnaire and the Logit model , it is found that the possibility of non - selection among college students will begin to increase gradually when the number of destinations exceeds 24 .

As a result of the decision - making ( choice or non - selection ) is a 0 - 1 Bernoulli variable , the general relationship between the four variables of sex , education , number of destinations and decision - making time is analyzed by two - classification logistic regression analysis method . The results show that gender and education are not the influencing factors of the decision - making of the tourist destination of college students , and the number of destination and decision - making time have a significant influence on the decision - making of the tourist destination of college students .
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.6;F224

【參考文獻】

相關(guān)期刊論文 前1條

1 聶獻忠,張捷,呂菽菲,湯家法;九寨溝國內(nèi)旅游者行為特征初步研究及其意義[J];自然資源學(xué)報;1998年03期

本文編號：1981922