發(fā)布時間：2018-06-05 03:20

  本文選題：產(chǎn)品保修 + 閉環(huán)供應(yīng)鏈　； 參考：《西南財經(jīng)大學(xué)》2014年碩士論文

【摘要】：隨著產(chǎn)品生命周期日漸縮短和產(chǎn)品更新?lián)Q代日趨頻繁,廢舊產(chǎn)品日益增加,已嚴(yán)重威脅到人類賴以生存的環(huán)境。對廢舊產(chǎn)品進行回收再制造,不僅能夠減少浪費和降低對原材料的需求,使得生產(chǎn)活動變得更加綠色環(huán)保；而且可以降低生產(chǎn)成本,提高企業(yè)的經(jīng)濟效益。由于科學(xué)技術(shù)的快速發(fā)展,市場競爭越來越激烈,制造商不得不提供更長的保修期。產(chǎn)品保修作為售后服務(wù)的重要組成部分,變得越來越重要,保修可以保證產(chǎn)品在損壞時,購買者得到相應(yīng)的賠償或維修服務(wù)。 本文對單一制造商和單一零售商組成的供應(yīng)鏈系統(tǒng),基于博弈理論研究了在免費保修策略下,制造商回收模式、零售商回收模式和第三方回收模式的構(gòu)建和再制造產(chǎn)品的定價問題。定價策略包括單一定價即再制造產(chǎn)品與新產(chǎn)品價格相同,和差異化定價即再制造產(chǎn)品與新產(chǎn)品價格不同。探討了新產(chǎn)品和再制造產(chǎn)品的定價策略和產(chǎn)品保修是如何影響回收渠道的選擇,比較分析了新產(chǎn)品和再制造產(chǎn)品的保修期。 文章主要研究內(nèi)容如下： 首先介紹了本文研究的背景及意義,然后簡要說明了文章的主要研究思路及整體結(jié)構(gòu),并介紹了本文的貢獻(xiàn)。 其次對國內(nèi)、外逆向物流回收渠道的設(shè)計,新產(chǎn)品和再制造產(chǎn)品的定價策略,產(chǎn)品的基本保修及延長保修等相關(guān)文獻(xiàn)進行了綜述,指出了現(xiàn)有研究中存在的問題。 然后在免費保修策略下,新產(chǎn)品和再制造產(chǎn)品統(tǒng)一定價,研究了不同回收渠道對新產(chǎn)品和再制造產(chǎn)品的保修期、廢舊產(chǎn)品的回收率、產(chǎn)品價格及供應(yīng)鏈渠道成員利潤的影響,對結(jié)果進行了比較分析,探討了規(guī)模參數(shù)對決策變量的影響。 最后在免費保修策略下,新產(chǎn)品和再制造產(chǎn)品差異化定價,研究了不同回收渠道對新產(chǎn)品和再制造產(chǎn)品的保修期、廢舊產(chǎn)品的回收率、產(chǎn)品價格及供應(yīng)鏈渠道成員利潤的影響,對結(jié)果進行了比較分析,分析了相關(guān)參數(shù)對決策變量的影響。 通過研究發(fā)現(xiàn),不管是單一定價還是差異化定價,在不同的回收模式中,新產(chǎn)品的最優(yōu)基本保修期都相等,再制造產(chǎn)品的最優(yōu)基本保修期都相等。新產(chǎn)品和再制造產(chǎn)品的最優(yōu)基本保修期跟單位時間內(nèi)的平均維修成本與單位時間內(nèi)損壞的可能性成反比。若單一定價時滿足fr≤fnλnξr/λrξn,差異化定價時滿足fr≤fnλnμr/λrμn,則再制造產(chǎn)品的基本保修期就不會低于新產(chǎn)品的保修期。 在單一定價策略下,當(dāng)SG≤3+√6/3S時,最有效的回收模式是制造商負(fù)責(zé)回收；當(dāng)G3+√6/3S時,零售商進行回收是最有效的回收模式,但最無效的回收模式是第三方進行回收。降低再制造產(chǎn)品的保修相關(guān)成本,不僅能夠提高廢舊產(chǎn)品的回收率,而且可以增加制造商的利潤。 在差異化定價策略下,最有效的回收模式是制造商負(fù)責(zé)舊產(chǎn)品回收。產(chǎn)品的需求,回收率,制造商利潤和供應(yīng)鏈利潤在制造商回收模式中都是最大的。隨著消費者對再制造產(chǎn)品支付意愿的提高,產(chǎn)品的回收率和供應(yīng)鏈利潤都顯著增加,這可以減少廢舊產(chǎn)品對環(huán)境的污染和提高制造商的利潤,因此制造商應(yīng)該加大對再制造產(chǎn)品的宣傳力度。
[Abstract]:As the life cycle of the product is shortening day by day and the replacement of product is becoming more and more frequent, the waste products are increasing, which has seriously threatened the environment of human survival. Recycling and remanufacturing of waste products can not only reduce waste and reduce the demand for raw materials, make production activities more green and environmentally friendly, but also reduce life. With the rapid development of science and technology, the market competition is becoming more and more intense, and the manufacturer has to provide a longer warranty. As an important part of the after-sales service, the product warranty is becoming more and more important. The warranty can ensure that the buyer receives the corresponding compensation or maintenance service when the product is damaged.
In this paper, a supply chain system consisting of a single manufacturer and a single retailer, based on the game theory, the manufacturer recovery mode, the retailer recycling model and the third party recycling model and the pricing of remanufactured products are studied. The pricing strategy includes a single price, that is, the remanufacturing product and the new product price. The pricing strategy of the new products and remanufactured products and the product warranty are how to influence the selection of the recycling channels, and the warranty period of the new products and remanufactured products is compared and analyzed.
The main contents of the article are as follows:
First, it introduces the background and significance of this study, then briefly describes the main research ideas and the overall structure of the article, and introduces the contribution of this article.
Secondly, it summarizes the domestic and foreign reverse logistics recycling channel design, the pricing strategy of new products and remanufactured products, the basic warranty and extension of the warranty and other related documents, and points out the existing problems in the existing research.
Then, under the free warranty strategy, the new product and remanufactured product are fixed in uniform pricing. The effects of different recycling channels on the warranty period of new products and remanufactured products, the recovery rate of waste products, the price of product and the profit of the supply chain channel members are studied, and the effects of the scale parameters on the decision variables are discussed.
Finally, under the free warranty strategy, the pricing of the new products and remanufactured products is differentiated. The effects of different recycling channels on the warranty period of new products and remanufactured products, the recovery rate of waste products, the price of products and the profit of the supply chain channel members are analyzed, and the effects of the related parameters on the decision variables are analyzed.
Through the study, it is found that the optimal basic warranty period of the new product is equal in the different recovery modes, regardless of the single pricing or differential pricing. The optimal basic warranty period of the remanufactured products is equal. The average maintenance cost of the new and remanufactured products is with the average maintenance cost in the unit time and the damage within the unit time. The possibility is inverse ratio. If the price satisfies fr < FN lambda n r/ lambda R n, the differential pricing satisfies fr < FN lambda n r/ lambda r Mu n, then the basic warranty period of the remanufactured product will not be lower than the warranty period of the new product.
Under a single price strategy, the most effective recovery mode is the manufacturer responsible for recycling when SG < 3+ 6/3S. The most effective recovery mode is the retailer recycling when G3+ 6/3S, but the most invalid recovery mode is the recovery of the third party. Reducing the warranty related costs of remanufactured products can not only improve the recycling of waste products. Rate, and can increase the profit of the manufacturer.
Under the differential pricing strategy, the most effective recovery mode is that the manufacturer is responsible for the recovery of the old products. The product demand, the recovery rate, the manufacturer's profit and the supply chain profit are the largest in the manufacturer's recovery mode. With the increase of the consumer's willingness to pay for Remanufacturing products, the recovery rate of the product and the profit of the supply chain are significantly increased. It can reduce the pollution of the waste products to the environment and increase the profits of the manufacturers. Therefore, the manufacturer should increase the publicity for remanufacturing products.
【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F713.2;F224.32

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本文編號：1980239