本文選題：DHL　切入點(diǎn)：競(jìng)爭(zhēng)戰(zhàn)略　出處：《中國(guó)海洋大學(xué)》2014年碩士論文

【摘要】：改革開放以來，中國(guó)經(jīng)濟(jì)飛速發(fā)展，經(jīng)濟(jì)增長(zhǎng)結(jié)構(gòu)發(fā)生轉(zhuǎn)變，巨大的快遞需求和市場(chǎng)增長(zhǎng)潛力吸引了國(guó)際、國(guó)內(nèi)各種資本投入到中國(guó)的國(guó)際快遞市場(chǎng)。DHL、TNT、聯(lián)邦快遞、聯(lián)邦包裹運(yùn)輸公司等快遞公司都看好中國(guó)乃至亞洲的發(fā)展前景，使得中國(guó)國(guó)際快遞市場(chǎng)的競(jìng)爭(zhēng)日趨激烈。 中外運(yùn)敦豪作為最早開展中國(guó)國(guó)際快遞業(yè)務(wù)的企業(yè)，雖然擁有在國(guó)內(nèi)市場(chǎng)的天然地位、遙遙領(lǐng)先的市場(chǎng)份額以及良好的客戶布局，，但隨著國(guó)外公司在國(guó)內(nèi)的競(jìng)爭(zhēng)聚集，以及國(guó)資企業(yè)依附政府扶持政策重返市場(chǎng)帶來的巨大沖擊與威脅，它的國(guó)際快遞市場(chǎng)份額持續(xù)下滑，同時(shí)面臨經(jīng)營(yíng)成本高、產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)減弱等問題，中外運(yùn)敦豪急需制定競(jìng)爭(zhēng)戰(zhàn)略以搏回在國(guó)際快遞市場(chǎng)上的競(jìng)爭(zhēng)優(yōu)勢(shì)。 本文以中外運(yùn)敦豪為研究對(duì)象，以競(jìng)爭(zhēng)戰(zhàn)略理論為基礎(chǔ)，利用宏觀環(huán)境和微觀環(huán)境分析、SWOT分析等方法，分析中外運(yùn)敦豪國(guó)際快遞業(yè)務(wù)競(jìng)爭(zhēng)所處的內(nèi)外部環(huán)境，及在競(jìng)爭(zhēng)中具有的優(yōu)勢(shì)、劣勢(shì)和面臨的機(jī)遇、威脅，在此基礎(chǔ)上，制定競(jìng)爭(zhēng)戰(zhàn)略，提出相應(yīng)的實(shí)施保障措施，對(duì)于中外運(yùn)敦豪國(guó)際快遞業(yè)務(wù)未來的市場(chǎng)競(jìng)爭(zhēng)具有重要的指導(dǎo)意義。
[Abstract]:Since the reform and opening - up , China ' s economy has been developing rapidly , the structure of economic growth has changed , the huge express demand and the market growth potential have attracted international and domestic capital investment to China ' s international express market . DHL , TNT , Federal Express , Federal Package Transportation Company , etc . express the development prospect of China and even Asia , making the competition of China international express market increasingly fierce .

As the first enterprise to carry out the international express business in China , the market share of the international express is continuously sliding along with the huge impact and threat brought by the foreign company ' s competitive accumulation in the country and the return to the market by the government support policy of foreign companies , and the Chinese and foreign companies face the problems of high operating cost and weak competitive advantage of the products , and the Chinese and foreign countries have the urgent need to formulate a competition strategy to beat the competitive advantage in the international express market .

Based on the theory of competitive strategy , this paper analyzes the internal and external environment of the international express service competition of DHL by using the theory of competitive strategy , and analyzes the advantages , disadvantages and opportunities and threats in the competition .

【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F259.1;F272

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