發(fā)布時(shí)間：2018-03-27 06:03

  本文選題：閉環(huán)供應(yīng)鏈　切入點(diǎn)：再制造　出處：《南京理工大學(xué)》2014年碩士論文

【摘要】：在閉環(huán)供應(yīng)鏈管理中,廢舊產(chǎn)品回收模式的選擇是一項(xiàng)重要且復(fù)雜的工作,它對廢舊產(chǎn)品的回收效率和閉環(huán)供應(yīng)鏈各成員利潤起著決定性作用。閉環(huán)供應(yīng)鏈中由于生產(chǎn)過程存在學(xué)習(xí)效應(yīng),會(huì)使得新產(chǎn)品的單位生產(chǎn)成本隨著時(shí)間的推移而下降,新產(chǎn)品成本的變動(dòng)必然同時(shí)影響閉環(huán)供應(yīng)鏈中新產(chǎn)品和再制造產(chǎn)品的定價(jià)和需求量�；�于此,本文考慮學(xué)習(xí)效應(yīng),建立兩周期閉環(huán)供應(yīng)鏈定價(jià)模型,研究不同的回收模式和學(xué)習(xí)效應(yīng)對供應(yīng)鏈成員均衡決策和利潤的影響,具有一定的現(xiàn)實(shí)意義。 本文就一條由一個(gè)制造商和一個(gè)零售商組成的閉環(huán)供應(yīng)鏈構(gòu)建兩階段動(dòng)態(tài)規(guī)劃和動(dòng)態(tài)博弈模型,其中第一周期僅生產(chǎn)新產(chǎn)品,第二周期同時(shí)生產(chǎn)新產(chǎn)品和再制造產(chǎn)品,制造商負(fù)責(zé)回收廢舊產(chǎn)品,顯性考慮廢舊產(chǎn)品回收量對于第二周期再制造產(chǎn)品供應(yīng)量的約束,研究不同的回收模式、消費(fèi)者偏好、學(xué)習(xí)效應(yīng)等對閉環(huán)供應(yīng)鏈成員的均衡決策和利潤的影響。首先建立不考慮學(xué)習(xí)效應(yīng)的閉環(huán)供應(yīng)鏈的定價(jià)模型,研究集中決策下和分散決策下閉環(huán)供應(yīng)鏈的定價(jià)策略,并將模型拓展到零售商回收的情況,比較了兩種回收模式下閉環(huán)供應(yīng)鏈的均衡決策和利潤。在此基礎(chǔ)上,考慮新產(chǎn)品生產(chǎn)過程存在學(xué)習(xí)效應(yīng),分別研究線性學(xué)習(xí)曲線和非線性學(xué)習(xí)曲線下閉環(huán)供應(yīng)鏈的定價(jià)策略,最后對這兩種學(xué)習(xí)曲線下閉環(huán)供應(yīng)鏈的均衡決策和利潤進(jìn)行比較。通過研究得出以下結(jié)論： (1)制造商回收模式下第一周期新產(chǎn)品和第二周期再制造產(chǎn)品的批發(fā)價(jià)格、零售價(jià)格低于零售商回收模式下的結(jié)果,而回收努力水平高于零售商回收時(shí)的結(jié)果,第二周期新產(chǎn)品的批發(fā)價(jià)格、零售價(jià)格在這兩種回收模式下相同。相比零售商回收模式,閉環(huán)供應(yīng)鏈在制造商回收模式下獲得“帕累托”改進(jìn)。 (2)學(xué)習(xí)能力越強(qiáng),第一周期新產(chǎn)品的批發(fā)價(jià)格和零售價(jià)格越高,第二周期新產(chǎn)品的批發(fā)價(jià)格和零售價(jià)格、再制造產(chǎn)品的批發(fā)價(jià)格和零售價(jià)格以及回收努力水平越小。閉環(huán)供應(yīng)鏈及其成員的利潤都隨著學(xué)習(xí)能力和消費(fèi)者偏好的增加而增加。 (3)相比線性學(xué)習(xí)曲線,閉環(huán)供應(yīng)鏈及其成員都在非線性學(xué)習(xí)曲線下獲得了較高的利潤,因?yàn)榉蔷�性情況下學(xué)習(xí)能力的提高使得新產(chǎn)品在第二周期能夠以更低的成本進(jìn)行生產(chǎn),為閉環(huán)供應(yīng)鏈帶來更大的利潤空間。 以上研究對閉環(huán)供應(yīng)鏈成員企業(yè)的運(yùn)營和營銷管理提供了決策參考,如企業(yè)可以采取措施提高消費(fèi)者對再制造產(chǎn)品的偏好、降低再制造產(chǎn)品的生產(chǎn)成本以及提高企業(yè)員工的學(xué)習(xí)能力等。
[Abstract]:In the closed-loop supply chain management, it is an important and complicated task to select the recycling mode of waste products. It plays a decisive role in the recovery efficiency of waste products and the profits of the members of the closed-loop supply chain. Because of the learning effect in the production process in the closed-loop supply chain, the unit production cost of the new product will decrease with the passage of time. The change of the cost of new products will inevitably affect the pricing and demand of new products and remanufactured products in the closed-loop supply chain at the same time. Based on this, a two-cycle closed-loop supply chain pricing model is established considering the learning effect. It is of practical significance to study the effects of different recovery models and learning effects on the equilibrium decision and profit of supply chain members. In this paper, a two-stage dynamic programming and dynamic game model is constructed for a closed-loop supply chain consisting of a manufacturer and a retailer, in which only new products are produced in the first cycle, and new products and remanufactured products are produced simultaneously in the second cycle. Manufacturers are responsible for recycling waste products, explicitly considering the constraints of recycling amount to the second cycle remanufacturing product supply, and studying different recycling models and consumer preferences. First, the pricing model of closed-loop supply chain without learning effect is established, and the pricing strategy of closed-loop supply chain under centralized decision and decentralized decision is studied. The model is extended to retailer recovery, and the equilibrium decision and profit of the closed-loop supply chain are compared under the two recycling modes. On this basis, the learning effect of the production process of new products is considered. The pricing strategies of the closed-loop supply chain under the linear learning curve and the nonlinear learning curve are studied respectively. Finally, the equilibrium decision and profit of the closed-loop supply chain under the two learning curves are compared. (1) Wholesale prices of new products in the first cycle and re-manufactured products in the second cycle under the manufacturer's recycling mode are lower than those in the retailer's recycling mode, and the level of recycling efforts is higher than that of the retailer's recycling, The wholesale price and retail price of the new product in the second cycle are the same under these two recycling modes. Compared with the retailer recovery mode, the closed-loop supply chain obtains Pareto improvement in the manufacturer recovery mode. 2) the stronger the learning ability, the higher the wholesale and retail prices of new products in the first cycle, and the wholesale and retail prices of new products in the second cycle. The wholesale and retail prices of remanufactured products and the level of recycling efforts are smaller. The profit of the closed-loop supply chain and its members increases with the increase of learning ability and consumer preference. Compared with the linear learning curve, the closed-loop supply chain and its members make a higher profit under the nonlinear learning curve, because the improvement of learning ability in the nonlinear situation enables the new product to be produced at lower cost in the second cycle. Bring more profit space for closed-loop supply chain. The above research provides a decision reference for the operation and marketing management of closed-loop supply chain member enterprises, such as enterprises can take measures to improve consumers' preference for remanufactured products. Reduce the cost of re-manufacturing products and improve the learning ability of employees.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F713.2;F224.32

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