發(fā)布時(shí)間：2018-05-15 13:33

  本文選題：城市形象 + 新媒體　； 參考：《華中師范大學(xué)》2015年碩士論文

【摘要】：當(dāng)下社會,城市化的進(jìn)程在飛速推進(jìn),傳播媒介在日新月異的發(fā)展著,新媒體在城市形象樹立與傳播方面的作用越來越舉足輕重,這個(gè)大的趨勢受到了眾多專家學(xué)者的廣泛關(guān)注,因此,本文將主要論述內(nèi)容集中在新媒體與城市形象傳播上,通過使用文獻(xiàn)綜述、內(nèi)容分析、對比分析等方法來闡述新媒體與武漢城市形象的關(guān)系。本文第一章,通過對城市以及城市形象的簡單介紹,用“5W”模式從以下幾方面來分析城市形象：一是多方面的傳播主體,政府機(jī)構(gòu)、企業(yè)單位、本地居民、外來人口和新聞媒體等；二是實(shí)體和隱形兩方面?zhèn)鞑��?nèi)容,主要包括城市的標(biāo)志形象、城市的功能形象、城市的景觀形象、城市的環(huán)境形象等方面；三是傳播渠道方面,主要包括紙質(zhì)媒介的城市形象宣傳、傳統(tǒng)電子媒介的城市形象宣傳、新媒體的城市形象宣傳；四是受傳者主要包括內(nèi)部和外部受傳者；五是城市形象傳播效果,它是城市形象傳播的最后一個(gè)關(guān)鍵環(huán)節(jié),這一章通過以上幾方面分析城市形象與新媒體的關(guān)系,并以此為基礎(chǔ)展開武漢市城市形象宣傳與新媒體使用的情況分析。從第二章開始,本文重點(diǎn)討論新媒體大背景下的城市形象傳播模式的利與弊,利主要有：一是新媒體具備空間上的傳播優(yōu)勢、二是新媒體具備極強(qiáng)的交互、三是新媒體傳播內(nèi)容的豐富多樣等,弊主要有新媒體傳播帶來了信息的粗制濫造和新媒體帶來的負(fù)面信息傳播容易陷入失控狀態(tài)等。第二章與第三章是一般與具體的關(guān)系,第三章通過對武漢城市形象的傳播現(xiàn)狀以及使用新媒體傳播的狀況來分析新媒體對武漢城市形象宣傳的優(yōu)點(diǎn)與存在的問題。最后一章以“意見領(lǐng)袖”、“議程設(shè)置”等傳播學(xué)理論來分析新媒體與傳播學(xué)理論相結(jié)合對城市形象宣傳的重要性,通過問題以及現(xiàn)象等分析總結(jié)出更適合武漢的城市形象傳播的新媒體傳播策略,主要包括利用“議程設(shè)置”來更好的豐富宣傳內(nèi)容、利用“意見領(lǐng)袖”的傳播影響力來加大宣傳力度、加強(qiáng)新媒體與其它媒體的協(xié)調(diào)合作、擴(kuò)展新媒體的多種宣傳途徑、以及完善和規(guī)范對新媒體的監(jiān)管等方面提出了具體可行的建議,從而利于新媒體更好的樹立和宣傳武漢市城市形象,讓新媒體在武漢市城市形象構(gòu)建與宣傳中發(fā)揮更大的作用,促進(jìn)武漢城市的全面發(fā)展,不斷增強(qiáng)城市競爭力。在當(dāng)下“中部崛起”的號召中,中央提出的“一帶一路”的18個(gè)省份中,武漢市都作為重要的節(jié)點(diǎn)城市位列其中,因此,更需要突出樹立和宣傳城市的正面形象,響應(yīng)中央號召,通過新媒體與武漢市城市形象的優(yōu)質(zhì)結(jié)合助力全國協(xié)調(diào)發(fā)展。
[Abstract]:In the present society, the process of urbanization is advancing rapidly, the media is developing with each passing day, and the new media plays an increasingly important role in establishing and spreading the image of the city. This great trend has been widely concerned by many experts and scholars. Therefore, this paper will focus on the new media and the dissemination of urban image, through the use of literature review, content analysis, Comparative analysis and other methods to explain the relationship between the new media and Wuhan city image. The first chapter of this paper, through a brief introduction to the city and its image, uses the "5W" model to analyze the image of the city from the following aspects: first, the main body of communication in many aspects, government agencies, enterprise units, local residents, The external population and the news media; the second is the content of communication in the physical and invisible aspects, mainly including the image of the symbol of the city, the image of the function of the city, the image of the landscape of the city, the image of the environment of the city, and so on; the third aspect is the communication channel, etc. Mainly includes the paper media city image propaganda, the traditional electronic media city image propaganda, the new media city image propaganda; fourth, the transmission mainly includes the internal and external transmission; fifthly, the city image dissemination effect, It is the last key link of the city image communication. This chapter analyzes the relationship between the city image and the new media through the above several aspects, and on the basis of this, it analyzes the situation of the Wuhan city image propaganda and the use of the new media. Beginning from the second chapter, this paper focuses on the advantages and disadvantages of the urban image communication model under the background of new media. The main advantages are: first, the new media has the advantage of communication in space, and the second is the new media has strong interaction. Third, the new media communication content is rich and diverse, the main disadvantages are that the new media communication has brought the information of shoddy construction and the new media bring negative information dissemination is easy to get out of control and so on. The second chapter and the third chapter are the general and specific relations. The third chapter analyzes the advantages and problems of the new media to the Wuhan city image dissemination through the current situation of Wuhan city image dissemination and the situation of using new media communication. The last chapter analyzes the importance of the combination of new media and communication theory to the publicity of city image with the theories of "opinion leaders", "agenda setting" and so on. Through the analysis of problems and phenomena, this paper summarizes the new media communication strategies that are more suitable for Wuhan's urban image communication, mainly including the use of "agenda setting" to better enrich the content of publicity. To use the influence of "opinion leaders" to increase publicity, strengthen coordination and cooperation between new media and other media, and expand various channels of propaganda for new media. As well as perfecting and standardizing the supervision of the new media, this paper puts forward some concrete and feasible suggestions, so as to help the new media better establish and propagate the city image of Wuhan, and let the new media play a greater role in the construction and propaganda of the city image of Wuhan. To promote the overall development of Wuhan city, constantly enhance the competitiveness of the city. In the current call for "the rise of Central China", Wuhan is ranked among the 18 provinces of the "Belt and Road" proposed by the Central Committee as an important node city. Therefore, it is even more necessary to highlight the need to establish and publicize the positive image of the city. In response to the central call, through the new media and Wuhan City image of the quality of the combination of coordinated national development.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：G206

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