【摘要】： 本文內(nèi)容主要包括四個部分。第一部分是“CIS”設(shè)計與課程整合的概述。闡述了什么是“CIS”設(shè)計和課程整合�！癈IS”作為一種創(chuàng)造企業(yè)形象、增強企業(yè)形象影響力、改善企業(yè)管理的有效工具,從第二次世界大戰(zhàn)后在西方興起,經(jīng)過幾十年的運作,已經(jīng)被證明是一種功能強大的企業(yè)推進劑。各大高校為培養(yǎng)出“中國特色”的“CIS”設(shè)計人才不斷進行著教學改革。而課程整合是按一定的專業(yè)培養(yǎng)目標,改革課程體系、內(nèi)容和形式,使課程各要素、結(jié)構(gòu)和層次之間達到相容、相通,渾然一體,使之綜合化、科學化、系統(tǒng)化的課程改革整體觀念、手段和運行機制。第二部分闡述了在現(xiàn)代設(shè)計理念指導下的“CIS”課程的發(fā)展。什么是現(xiàn)代設(shè)計理念,“CIS”怎樣根據(jù)這個理念來進行發(fā)展戰(zhàn)略,并指出企業(yè)拿出了他們的經(jīng)營理念的時候,作為設(shè)計師如何將符合企業(yè)精神的經(jīng)營理念和設(shè)計師的設(shè)計理念結(jié)合起來才能發(fā)揮最大限度的企業(yè)識別功能。第三部分說明了“CIS”設(shè)計與高校藝術(shù)類課程的整合。從具體上分析了現(xiàn)代“CIS”設(shè)計與高校藝術(shù)類主要課程包裝設(shè)計、書籍設(shè)計、廣告設(shè)計的整合,學以致用,理念指導設(shè)計,課程之間相互調(diào)整、組合和優(yōu)化。最后對“CIS”設(shè)計課程自身整合的發(fā)展方向提出了自己的觀點和看法。高校是培養(yǎng)有實踐能力與創(chuàng)新能力專業(yè)人才的前沿陣地,堅持實踐與理論相結(jié)合,是高校藝術(shù)設(shè)計專業(yè)“CIS”設(shè)計課程的質(zhì)量保證�！癈IS”設(shè)計課程教學的教學效果最終要受到市場的檢驗,學生要能夠適應(yīng)市場需求。因此,高�！癈IS”設(shè)計課程的教學要與社會實踐相結(jié)合,不斷的自我優(yōu)化、自我整合,培養(yǎng)出來的學生才能是優(yōu)秀的專業(yè)人才。
[Abstract]:This paper mainly includes four parts. The first part is an overview of CIS design and curriculum integration. What is "CIS" design and curriculum integration? "CIS", as an effective tool for creating corporate image, enhancing influence of corporate image and improving business management, emerged in the West after the second World War and has been operating for several decades. It has proved to be a powerful corporate propellant. Colleges and universities are constantly carrying out teaching reform to cultivate "CIS" design talents with Chinese characteristics. Curriculum integration is to reform the curriculum system, content and form according to a certain professional training goal, so that the elements, structure and levels of the curriculum can be compatible, interlinked, integrated, integrated and scientific. Systematic curriculum reform of the overall concept, means and operational mechanism. The second part expounds the development of CIS course under the guidance of modern design idea. What is the concept of modern design, how "CIS" develops its strategy according to this idea, and points out that when enterprises come up with their business philosophy, As a designer, how to combine the management idea in line with the enterprise spirit and the design idea of the designer can give full play to the function of enterprise identification. The third part explains the integration of CIS design and art courses in colleges and universities. This paper analyzes the integration of modern "CIS" design with the main courses of art in colleges and universities, including packaging design, book design, advertising design, application of learning, design of concept guidance, mutual adjustment, combination and optimization of courses. Finally, the author puts forward his own views and opinions on the development direction of the integration of CIS design course itself. Colleges and universities are the front position for cultivating professional talents with practical and innovative abilities, and adhere to the combination of practice and theory. The teaching effect of "CIS" design course should finally be tested by the market, and students should be able to adapt to the market demand. Therefore, the teaching of "CIS" design course in colleges and universities should combine with social practice, constantly optimize and integrate themselves, and cultivate students to be excellent professionals.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：J50-4
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本文編號：2279611