【摘要】： 本文內(nèi)容主要包括四個(gè)部分。第一部分是“CIS”設(shè)計(jì)與課程整合的概述。闡述了什么是“CIS”設(shè)計(jì)和課程整合�！癈IS”作為一種創(chuàng)造企業(yè)形象、增強(qiáng)企業(yè)形象影響力、改善企業(yè)管理的有效工具,從第二次世界大戰(zhàn)后在西方興起,經(jīng)過(guò)幾十年的運(yùn)作,已經(jīng)被證明是一種功能強(qiáng)大的企業(yè)推進(jìn)劑。各大高校為培養(yǎng)出“中國(guó)特色”的“CIS”設(shè)計(jì)人才不斷進(jìn)行著教學(xué)改革。而課程整合是按一定的專(zhuān)業(yè)培養(yǎng)目標(biāo),改革課程體系、內(nèi)容和形式,使課程各要素、結(jié)構(gòu)和層次之間達(dá)到相容、相通,渾然一體,使之綜合化、科學(xué)化、系統(tǒng)化的課程改革整體觀念、手段和運(yùn)行機(jī)制。第二部分闡述了在現(xiàn)代設(shè)計(jì)理念指導(dǎo)下的“CIS”課程的發(fā)展。什么是現(xiàn)代設(shè)計(jì)理念,“CIS”怎樣根據(jù)這個(gè)理念來(lái)進(jìn)行發(fā)展戰(zhàn)略,并指出企業(yè)拿出了他們的經(jīng)營(yíng)理念的時(shí)候,作為設(shè)計(jì)師如何將符合企業(yè)精神的經(jīng)營(yíng)理念和設(shè)計(jì)師的設(shè)計(jì)理念結(jié)合起來(lái)才能發(fā)揮最大限度的企業(yè)識(shí)別功能。第三部分說(shuō)明了“CIS”設(shè)計(jì)與高校藝術(shù)類(lèi)課程的整合。從具體上分析了現(xiàn)代“CIS”設(shè)計(jì)與高校藝術(shù)類(lèi)主要課程包裝設(shè)計(jì)、書(shū)籍設(shè)計(jì)、廣告設(shè)計(jì)的整合,學(xué)以致用,理念指導(dǎo)設(shè)計(jì),課程之間相互調(diào)整、組合和優(yōu)化。最后對(duì)“CIS”設(shè)計(jì)課程自身整合的發(fā)展方向提出了自己的觀點(diǎn)和看法。高校是培養(yǎng)有實(shí)踐能力與創(chuàng)新能力專(zhuān)業(yè)人才的前沿陣地,堅(jiān)持實(shí)踐與理論相結(jié)合,是高校藝術(shù)設(shè)計(jì)專(zhuān)業(yè)“CIS”設(shè)計(jì)課程的質(zhì)量保證。“CIS”設(shè)計(jì)課程教學(xué)的教學(xué)效果最終要受到市場(chǎng)的檢驗(yàn),學(xué)生要能夠適應(yīng)市場(chǎng)需求。因此,高�！癈IS”設(shè)計(jì)課程的教學(xué)要與社會(huì)實(shí)踐相結(jié)合,不斷的自我優(yōu)化、自我整合,培養(yǎng)出來(lái)的學(xué)生才能是優(yōu)秀的專(zhuān)業(yè)人才。
[Abstract]:This paper mainly includes four parts. The first part is an overview of CIS design and curriculum integration. What is "CIS" design and curriculum integration? "CIS", as an effective tool for creating corporate image, enhancing influence of corporate image and improving business management, emerged in the West after the second World War and has been operating for several decades. It has proved to be a powerful corporate propellant. Colleges and universities are constantly carrying out teaching reform to cultivate "CIS" design talents with Chinese characteristics. Curriculum integration is to reform the curriculum system, content and form according to a certain professional training goal, so that the elements, structure and levels of the curriculum can be compatible, interlinked, integrated, integrated and scientific. Systematic curriculum reform of the overall concept, means and operational mechanism. The second part expounds the development of CIS course under the guidance of modern design idea. What is the concept of modern design, how "CIS" develops its strategy according to this idea, and points out that when enterprises come up with their business philosophy, As a designer, how to combine the management idea in line with the enterprise spirit and the design idea of the designer can give full play to the function of enterprise identification. The third part explains the integration of CIS design and art courses in colleges and universities. This paper analyzes the integration of modern "CIS" design with the main courses of art in colleges and universities, including packaging design, book design, advertising design, application of learning, design of concept guidance, mutual adjustment, combination and optimization of courses. Finally, the author puts forward his own views and opinions on the development direction of the integration of CIS design course itself. Colleges and universities are the front position for cultivating professional talents with practical and innovative abilities, and adhere to the combination of practice and theory. The teaching effect of "CIS" design course should finally be tested by the market, and students should be able to adapt to the market demand. Therefore, the teaching of "CIS" design course in colleges and universities should combine with social practice, constantly optimize and integrate themselves, and cultivate students to be excellent professionals.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：J50-4
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本文編號(hào)：2279611