【摘要】：隨著經(jīng)濟(jì)的不斷發(fā)展,社會(huì)分工也是越來越詳細(xì),企業(yè)之間的競爭也是越來越激烈,企業(yè)形象最為走向社會(huì)的第一張名片,也是人們所首要關(guān)注的重點(diǎn)。從此,企業(yè)形象放在了一種不可比擬的位置。企業(yè)形象不僅僅是受眾傳遞了他的企業(yè)文化,他的產(chǎn)品,更是對消費(fèi)者的承諾。它就像企業(yè)的一張臉一樣,他基本上決定了受眾想不想要去了解企業(yè)的內(nèi)心。中國企業(yè)的成長和中國文化是分不開的,中國企業(yè)文化中所獨(dú)有的是是中國精神,這是國際企業(yè)所沒有的。當(dāng)然了,這也是中國企業(yè)形象設(shè)計(jì)中的組要組成元素。而本文從企業(yè)形象設(shè)計(jì)的重要性、企業(yè)形象設(shè)計(jì)中存在的問題以及加強(qiáng)企業(yè)形象設(shè)計(jì)中的中國精神進(jìn)行了詳細(xì)的闡述。
[Abstract]:With the development of economy, the social division of labor is more and more detailed, and the competition among enterprises is becoming more and more fierce. Since then, the corporate image in an incomparable position. Corporate image is not only the audience to convey his corporate culture, his products, but also a commitment to consumers. Like a corporate face, it basically determines whether the audience wants to understand the business. The growth of Chinese enterprises and Chinese culture are inseparable, Chinese corporate culture is unique to the Chinese spirit, which international enterprises do not have. Of course, this is also a component of Chinese corporate image design. This paper expounds in detail the importance of corporate image design, the problems existing in corporate image design and the strengthening of Chinese spirit in corporate image design.
【作者單位】： 西安翻譯學(xué)院;
【分類號】：F270
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本文編號：2277095