國產(chǎn)手機(jī)產(chǎn)業(yè)實(shí)現(xiàn)從無到有的擴(kuò)張
發(fā)布時間：2018-09-17 07:41
【摘要】：1999年之前 ,我國的手機(jī)市場完全被國外品牌壟斷 ,自 1999年之后 ,雖然許多國產(chǎn)手機(jī)商沒有控制核心技術(shù) ,但商家通過與各大技術(shù)供應(yīng)商締結(jié)技術(shù)聯(lián)盟 ,利用獨(dú)有的銷售渠道和強(qiáng)大的廣告攻勢 ,個性化的設(shè)計和偏低的價格 ,逐步占領(lǐng)了我國手機(jī)市場的半壁江山。據(jù) 2 0 0 3年信息產(chǎn)業(yè)部的資料顯示 ,我國國產(chǎn)手機(jī)在國內(nèi)市場銷售份額首次突破 5 0 % ,達(dá)到 5 1 3%。就我國手機(jī)行業(yè)的發(fā)展進(jìn)行研究 ,希望其經(jīng)驗(yàn)?zāi)軐ζ渌愃菩袠I(yè)的發(fā)展有借鑒作用。
[Abstract]:Before 1999, the mobile phone market in China was completely monopolized by foreign brands. Since 1999, although many domestic mobile phone manufacturers have not controlled the core technology, they have concluded technology alliances with major technology suppliers. With its unique sales channel, strong advertising campaign, individualized design and low price, it has gradually occupied half of the mobile phone market in our country. According to the data of Ministry of Information Industry in 2003, China's domestic mobile phone sales share in the domestic market exceeded 50% for the first time, reaching 51.3%. This paper studies the development of mobile phone industry in China and hopes that its experience can be used for reference to the development of other similar industries.
【作者單位】： 四川大學(xué)經(jīng)濟(jì)學(xué)院
【分類號】：F426.6
[Abstract]:Before 1999, the mobile phone market in China was completely monopolized by foreign brands. Since 1999, although many domestic mobile phone manufacturers have not controlled the core technology, they have concluded technology alliances with major technology suppliers. With its unique sales channel, strong advertising campaign, individualized design and low price, it has gradually occupied half of the mobile phone market in our country. According to the data of Ministry of Information Industry in 2003, China's domestic mobile phone sales share in the domestic market exceeded 50% for the first time, reaching 51.3%. This paper studies the development of mobile phone industry in China and hopes that its experience can be used for reference to the development of other similar industries.
【作者單位】： 四川大學(xué)經(jīng)濟(jì)學(xué)院
【分類號】：F426.6
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