發(fā)布時(shí)間：2018-09-14 15:03

【摘要】：本文以19世紀(jì)末至20世紀(jì)50年代以前的老上海商業(yè)性繪畫為研究對(duì)象,以影響其產(chǎn)生、發(fā)展的因素為線索,分析老上海商業(yè)性繪畫擁有恒久魅力的原因,探索其在當(dāng)今時(shí)代藝術(shù)上和經(jīng)濟(jì)上兩方面的價(jià)值。 老上海商業(yè)性繪畫誕生于19世紀(jì)末,是上海開埠后具有時(shí)代特征的大眾藝術(shù)品。西方傳入的新科技、先進(jìn)商業(yè)模式,以及各方資本的匯聚,推動(dòng)了這段時(shí)期老上海的工商業(yè)發(fā)展,而社會(huì)變遷、中西文化的交匯,也使文化藝術(shù)領(lǐng)域翻開了新篇章。為了推銷商品的需要,在嘗試多種廣告宣傳方式失敗之后,商業(yè)美術(shù)家參融了中西畫風(fēng),創(chuàng)造了獨(dú)具特色的老上海商業(yè)性繪畫。它既傳承了中國(guó)傳統(tǒng)國(guó)畫的特色,又借鑒了西方寫實(shí)技巧,內(nèi)容上反映著老上海的商業(yè)文化和都市情調(diào),體現(xiàn)社會(huì)轉(zhuǎn)折時(shí)期人們思想的演變。 而在當(dāng)代社會(huì),時(shí)間的考驗(yàn)難以減退人們對(duì)老上海商業(yè)性繪畫的熱情,它激勵(lì)著當(dāng)代繪畫設(shè)計(jì)者在藝術(shù)形式上勇于創(chuàng)新。作為大眾藝術(shù)的經(jīng)典,它給現(xiàn)當(dāng)代美術(shù)發(fā)展提供可資借鑒的經(jīng)驗(yàn)。在經(jīng)濟(jì)價(jià)值方面,老上海商業(yè)性繪畫作品的收藏日漸風(fēng)靡,同時(shí),這種特殊的繪畫形式給現(xiàn)代文化創(chuàng)意產(chǎn)業(yè)帶來發(fā)展機(jī)遇。
[Abstract]:This article takes the old Shanghai commercial painting from the end of the 19th century to the 1950s as the research object, and analyzes the reason why the old Shanghai commercial painting has the lasting charm with the clue of influencing its emergence and development. Explore its artistic and economic value in the present era. Old Shanghai commercial painting, born in the late 19 th century, is a popular art with the characteristics of the times after the opening of Shanghai. The introduction of new technology, advanced business models and the convergence of capital from all sides promoted the development of industry and commerce in old Shanghai during this period, and the social changes and the intersection of Chinese and Western cultures opened a new chapter in the field of culture and art. In order to promote the need of goods, after trying various advertising methods failed, the commercial artists joined the Chinese and Western painting style, created the unique old Shanghai commercial painting. It not only inherits the characteristics of Chinese traditional Chinese painting, but also draws lessons from western realistic skills, and reflects the commercial culture and urban sentiment of old Shanghai, and reflects the evolution of people's thoughts in the period of social transition. In contemporary society, the test of time can hardly reduce people's enthusiasm for old Shanghai's commercial painting, which inspires contemporary painting designers to innovate in art form. As the classic of popular art, it provides reference experience for the development of modern and contemporary art. In terms of economic value, the collection of old Shanghai's commercial paintings is becoming more and more popular. At the same time, this special form of painting brings opportunities for the development of modern cultural and creative industries.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J524

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 萬青\t;黃賓虹與“道咸畫學(xué)中興”說[J];文藝研究;2004年06期

，

本文編號(hào)：2243055