公益微電影敘事藝術(shù)研究
發(fā)布時(shí)間：2018-12-30 11:54
【摘要】：微電影從誕生之初就充滿了強(qiáng)烈的話題性,吸引無數(shù)觀眾的目光。微電影憑借自身微成本投入、微時(shí)間制作、強(qiáng)傳播效果的強(qiáng)大優(yōu)勢(shì),成為眾多商家青睞的品牌宣傳方式,微電影自身就被賦予了較多商業(yè)的屬性。近年來,微電影市場(chǎng)獲得了快速發(fā)展,且微電影的題材也日益廣泛,其中公益題材的微電影開始越來越頻繁的出且現(xiàn)在公眾視野之中,逐漸成為政府職能部門、社會(huì)公益組織、愛心團(tuán)體傳播公益理念的重要方式,通過這種方式為公益事業(yè)贏得了更為廣泛的傳播范圍,傳播效果十分顯著。與此同時(shí),公益微電影在發(fā)展前景、敘事策略等方面的問題卻逐漸顯現(xiàn)出來。本文首先針對(duì)公益微電影概念模糊的現(xiàn)狀進(jìn)行整理和研究,提出了自己的研究結(jié)論,通過個(gè)案總結(jié)、文本歸納、創(chuàng)作實(shí)踐等方法深度研究了公益微電影的發(fā)展現(xiàn)狀以及存在問題。并結(jié)合公益微電影具體的影片案例及自身在創(chuàng)作實(shí)踐得出的創(chuàng)作經(jīng)驗(yàn)加以深度分析和研究,分別就公益微電影敘事中包含的敘事結(jié)構(gòu)、敘事語(yǔ)言、敘事技巧等方面提出合理的創(chuàng)作意見,歸納總結(jié)出公益微電影在今后發(fā)展中,如何進(jìn)一步提升和完善的敘事策略。本文共分為五個(gè)章節(jié)對(duì)公益微電影進(jìn)行研究:第一章緒論主要交代研究背景和緣由,以及對(duì)于“公益微電影敘事藝術(shù)研究”這一選題的國(guó)內(nèi)外研究現(xiàn)狀,闡述本論文的研究思路和目的,以及研究方法。第二章是理論基礎(chǔ)部分,通過對(duì)已有理論的總結(jié)以及筆者自己的研究,對(duì)“公益微電影”的概念做出了全新的界定,針對(duì)公益微電影的生存現(xiàn)狀,結(jié)合其所面臨的巨大挑戰(zhàn),指出公益微電影今后的發(fā)展前景,為公益微電影今后的發(fā)展指出前進(jìn)方向。第三章是本論文研究的重點(diǎn)內(nèi)容,結(jié)合自身創(chuàng)作難度指出適合公益微電影的敘事結(jié)構(gòu)。并通過公益微電影敘述結(jié)構(gòu)的類型與選題主旨的關(guān)系,得出二者關(guān)系為相輔相成,切記只注形式而忘記內(nèi)容。并以公益微電影《那片海》、《科學(xué)松鼠會(huì)》、《時(shí)間門》、《戀戀西塘》為例,結(jié)合自身拍攝畢業(yè)作品的創(chuàng)作實(shí)踐,分析了適用于公益微電影主題表達(dá)的敘事結(jié)構(gòu):非線性的敘事結(jié)構(gòu),小品式的敘事結(jié)構(gòu),碎片化的敘事結(jié)構(gòu)。第四章,結(jié)合作者自身的創(chuàng)作實(shí)踐,總結(jié)出適用于公益微電影的敘事語(yǔ)言。即從最基礎(chǔ)的敘事語(yǔ)言上進(jìn)行分析,結(jié)合大量的公益微電影實(shí)例進(jìn)行深度研究,尋找公益微電影中敘事語(yǔ)言上的基本規(guī)律。第五章,通過研究公益微電影敘事的潛在規(guī)律,總結(jié)出公益微電影在敘事方面的技巧,從實(shí)用性角度針對(duì)公益微電影的敘事提出具有實(shí)踐意義的創(chuàng)作方法。希望為讀者的實(shí)際創(chuàng)作提供有價(jià)值的借鑒意義。
[Abstract]:Micro-film has been full of intense topic from the beginning of its birth and attracted the attention of countless audiences. Micro-film, with its own micro-cost investment, micro-time production, strong communication effect of the powerful advantages, has become a popular brand publicity way, micro-film itself has been given more commercial attributes. In recent years, the micro-film market has been rapidly developed, and the subject matter of micro-film has become increasingly widespread. Among them, micro-movies of public interest have begun to come out more and more frequently and are now in the public view, and gradually become the government function department, social public welfare organization. The important way to spread the concept of public welfare by caring groups has won a wider range of communication for the cause of public welfare through this way, the communication effect is very remarkable. At the same time, the development prospects, narrative strategies and other aspects of the public welfare micro-film gradually emerged. Firstly, this paper collates and studies the present situation of the concept of public welfare micro-film, and puts forward its own research conclusion, through the case summary, the text induces, Creative practice and other methods of in-depth study of the development of public-service micro-film and the existing problems. And combined with the specific film cases and their own creative experience in the creative practice of in-depth analysis and research, respectively on the public welfare micro-film narrative including the narrative structure, narrative language, The author puts forward reasonable creative opinions on narrative techniques and sums up the narrative strategies for further improvement and perfection in the future development of public welfare micro films. The thesis is divided into five chapters: the first chapter introduces the background and reasons of the research, and the domestic and foreign research status of the topic of "the study of the narrative Art of the Public interest Micro-film". This paper describes the research ideas and purposes, as well as research methods. The second chapter is the theory foundation part, through the summary of the existing theory and the author's own research, has made the brand-new definition to the concept of "the public welfare microfilm", according to the existence present situation of the public welfare microfilm, unifies the enormous challenge which it faces. This paper points out the future development prospect of public welfare microfilm, and points out the way forward for the future development of public welfare micro film. The third chapter is the main content of this paper, and points out the narrative structure suitable for the public welfare micro-film. And through the relationship between the type of narrative structure and the theme of the topic, the relationship between them is mutually complementary, and only note the form and forget the content. And take the public welfare microfilm "that Sea", the Science Squirrel Society, "time Gate", "Love Xitang" as an example, and combine the creative practice of shooting graduation works by oneself. This paper analyzes the narrative structure suitable for the theme expression of public welfare microfilm: nonlinear narrative structure, sketch narrative structure and fragmented narrative structure. Chapter four, combining the author's own creation practice, summarizes the narrative language suitable for the public welfare micro-film. That is, from the most basic narrative language analysis, combined with a large number of public service micro-film examples for in-depth research, to find the basic law of narrative language in the public service micro-film. The fifth chapter, through the study of the potential law of the public service micro-film narrative, summarizes the public welfare micro-film narrative skills, from the practical point of view of the public service micro-film narrative to put forward the practical significance of creative methods. The author hopes to provide valuable reference for readers' practical creation.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J905
[Abstract]:Micro-film has been full of intense topic from the beginning of its birth and attracted the attention of countless audiences. Micro-film, with its own micro-cost investment, micro-time production, strong communication effect of the powerful advantages, has become a popular brand publicity way, micro-film itself has been given more commercial attributes. In recent years, the micro-film market has been rapidly developed, and the subject matter of micro-film has become increasingly widespread. Among them, micro-movies of public interest have begun to come out more and more frequently and are now in the public view, and gradually become the government function department, social public welfare organization. The important way to spread the concept of public welfare by caring groups has won a wider range of communication for the cause of public welfare through this way, the communication effect is very remarkable. At the same time, the development prospects, narrative strategies and other aspects of the public welfare micro-film gradually emerged. Firstly, this paper collates and studies the present situation of the concept of public welfare micro-film, and puts forward its own research conclusion, through the case summary, the text induces, Creative practice and other methods of in-depth study of the development of public-service micro-film and the existing problems. And combined with the specific film cases and their own creative experience in the creative practice of in-depth analysis and research, respectively on the public welfare micro-film narrative including the narrative structure, narrative language, The author puts forward reasonable creative opinions on narrative techniques and sums up the narrative strategies for further improvement and perfection in the future development of public welfare micro films. The thesis is divided into five chapters: the first chapter introduces the background and reasons of the research, and the domestic and foreign research status of the topic of "the study of the narrative Art of the Public interest Micro-film". This paper describes the research ideas and purposes, as well as research methods. The second chapter is the theory foundation part, through the summary of the existing theory and the author's own research, has made the brand-new definition to the concept of "the public welfare microfilm", according to the existence present situation of the public welfare microfilm, unifies the enormous challenge which it faces. This paper points out the future development prospect of public welfare microfilm, and points out the way forward for the future development of public welfare micro film. The third chapter is the main content of this paper, and points out the narrative structure suitable for the public welfare micro-film. And through the relationship between the type of narrative structure and the theme of the topic, the relationship between them is mutually complementary, and only note the form and forget the content. And take the public welfare microfilm "that Sea", the Science Squirrel Society, "time Gate", "Love Xitang" as an example, and combine the creative practice of shooting graduation works by oneself. This paper analyzes the narrative structure suitable for the theme expression of public welfare microfilm: nonlinear narrative structure, sketch narrative structure and fragmented narrative structure. Chapter four, combining the author's own creation practice, summarizes the narrative language suitable for the public welfare micro-film. That is, from the most basic narrative language analysis, combined with a large number of public service micro-film examples for in-depth research, to find the basic law of narrative language in the public service micro-film. The fifth chapter, through the study of the potential law of the public service micro-film narrative, summarizes the public welfare micro-film narrative skills, from the practical point of view of the public service micro-film narrative to put forward the practical significance of creative methods. The author hopes to provide valuable reference for readers' practical creation.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J905
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相關(guān)期刊論文 前10條
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