發(fā)布時(shí)間：2018-06-14 13:36

  本文選題：整車物流 + 系統(tǒng)整合�。� 參考：《吉林大學(xué)》2014年碩士論文

【摘要】：隨著中國汽車消費(fèi)市場的不斷擴(kuò)大，整車物流運(yùn)輸量將隨著產(chǎn)銷數(shù)量的增長而增長，這對包裝、庫存、倉儲(chǔ)特別是運(yùn)輸物流的需求是非常明顯的。采取資源整合戰(zhàn)略，實(shí)現(xiàn)汽車物流企業(yè)間資源的優(yōu)勢互補(bǔ)，是中國汽車物流業(yè)提高行業(yè)發(fā)展水平、增強(qiáng)企業(yè)競爭能力、降低企業(yè)物流成本、提高物流服務(wù)質(zhì)量的最優(yōu)選擇。同時(shí)隨著汽車在國內(nèi)的普及，消費(fèi)者不僅對車輛質(zhì)量，，而且對售前及售后服務(wù)也提出了更高的要求，如要求車輛為“零公里”新車等。這就迫使汽車制造商要把主要精力集中在自己的核心競爭力汽車制造方面，并把整車物流進(jìn)行整合。但問題是從制造商到銷售商再到最終用戶這條汽車整車的供應(yīng)鏈上，如何整合及運(yùn)作才能使整個(gè)供應(yīng)鏈網(wǎng)絡(luò)產(chǎn)生更大的增值效應(yīng)，加快運(yùn)轉(zhuǎn)速度，降低經(jīng)營成本以及利潤最大化，這也是汽車制造商不斷追求的目標(biāo)。 Y公司目前是國內(nèi)最大的汽車企業(yè)集團(tuán)之一，旗下經(jīng)營著多家合資品牌和自主品牌。其中的自主乘用車品牌主要面向經(jīng)濟(jì)型車市場。通過對Y公司自主乘用車在南方十省的銷售情況和市場占有率的分析，結(jié)合Y公司小車專網(wǎng)銷售的戰(zhàn)略所得出的研究結(jié)果表明，Y公司在吉林、天津兩地的整車生產(chǎn)商存在著鐵路運(yùn)輸、公水聯(lián)運(yùn)、物流方式原始等諸多問題。這些問題已影響Y公司自主車型在南方十省市場的銷售和市場占有率。為了保證Y公司小車專網(wǎng)銷售戰(zhàn)略的順利實(shí)施，整車專網(wǎng)物流的整合勢在必行。 本論文以Y公司南方十省小型車整車物流整合為研究對象，闡述了整車物流管理相關(guān)理論，包括整車物流系統(tǒng)基礎(chǔ)理論、特點(diǎn)、現(xiàn)狀及解決辦法。通過分析Y公司現(xiàn)有整車物流現(xiàn)狀，提出了物流整合必要性，對小型車專網(wǎng)整車物流信息系統(tǒng)整合進(jìn)行優(yōu)化方案設(shè)計(jì)。具體思路基于小型車整車物流信息系統(tǒng)整合優(yōu)化、小型車整車物流倉儲(chǔ)系統(tǒng)整合優(yōu)化、小型車整車物流運(yùn)輸系統(tǒng)整合優(yōu)化以及小型車經(jīng)銷商整車庫存系統(tǒng)整合優(yōu)化。期望本文可以對Y公司小型車物流系統(tǒng)整合起到一定的指導(dǎo)或參考。
[Abstract]:With the continuous expansion of China's automobile consumption market, the volume of vehicle logistics will increase with the increase of production and sales, which is very obvious to packaging, inventory, storage, especially transportation logistics demand. It is the best choice for China's automobile logistics industry to improve the level of industry development, enhance the competitiveness of enterprises, reduce the cost of enterprise logistics and improve the quality of logistics service by adopting the strategy of integrating resources and realizing the complementary advantages of resources among automobile logistics enterprises. At the same time, with the popularity of cars in China, consumers not only have higher requirements on the quality of vehicles, but also on the pre-sale and after-sales service, such as the requirement of "zero kilometers" of new cars and so on. This forces automakers to focus on their core competitiveness, automobile manufacturing, and integrate vehicle logistics. But the problem is how to integrate and operate the whole supply chain of the whole car from manufacturer to seller to end user to make the whole supply chain network produce greater value-added effect and speed up the operation. Cutting operating costs and maximizing profits is also a constant goal for automakers. Y is one of the largest auto groups in the country, with multiple joint ventures and independent brands. Among them, the independent passenger car brand is mainly oriented to the economic car market. Based on the analysis of the sales situation and market share of Y Company's autonomous passenger cars in 10 southern provinces, combined with the strategy of Y company's car network sales, the research results show that Y Company is in Jilin. There are many problems such as railway transportation, public-water transport and original logistics in Tianjin. These problems have affected the sales and market share of Y Company's own models in the ten southern provinces. In order to ensure the successful implementation of Y company car network sales strategy, the integration of vehicle network logistics is imperative. This paper takes the logistics integration of small vehicles in ten provinces of South China as the research object, and expounds the related theories of vehicle logistics management, including the basic theory, characteristics, present situation and solution of the whole vehicle logistics system. By analyzing the present situation of vehicle logistics in Y Company, the necessity of logistics integration is put forward, and the optimization scheme of integration of logistics information system of small vehicle network is designed. The specific ideas are based on the integration optimization of small vehicle logistics information system, small vehicle logistics warehousing system, small vehicle logistics transportation system integration optimization and small car dealer vehicle inventory system integration optimization. I hope this paper can play a certain guidance or reference to Y company small car logistics system integration.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F253.9;F426.471

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