發(fā)布時間：2018-05-28 16:34

  本文選題：情感體驗設計 + 書店空間　； 參考：《北京理工大學》2015年碩士論文

【摘要】：體驗經(jīng)濟時代的到來,消費者的消費觀念和消費方式也發(fā)生了轉(zhuǎn)變,《大趨勢》的作者約翰·奈斯比特說:“每當一種新技術被引進社會,人類必然要產(chǎn)生一種需要加以平衡的反應,也就是產(chǎn)生一種高情感,否則,新技術就會遭到排斥。技術越高,情感需求也就越大。”[1]隨著信息時代的飛速發(fā)展,人們的閱讀方式隨著網(wǎng)絡的日益發(fā)達而發(fā)生了變化,網(wǎng)絡書店不斷興起壯大,實體書店面臨巨大的發(fā)展危機,從目前的消費結(jié)構(gòu)來看,人們購買一件物品不再是僅僅滿足生活必需的要求,而是追求商品的精神附加值,尋求心靈上的共鳴。情感和體驗需求的日益增長,情感化設計、體驗化設計和感性設計等成為備受人們關注的新的設計理念。本文以實體書店空間為研究對象,試圖解讀情感體驗設計理論在書店空間中發(fā)揮的巨大作用。通過對書店的歷史沿革、書店類型、書店的空間構(gòu)成、性質(zhì)、書店設計趨勢的研究,結(jié)合國內(nèi)外優(yōu)秀書店設計案例,針對目前消費者的閱讀心理和行為模式的特征,總結(jié)提煉出:無論是從人的精神情感需求,還是從目前的書店空間設計訴求上,情感體驗設計理論對實體書店的發(fā)展有著巨大的理論和實踐支持。挖掘消費者對書店的情感需求,發(fā)現(xiàn)當前實體書店設計中缺乏對情感體驗主體的考察,為了使實體書店設計在與網(wǎng)絡書店的競爭中找好自身優(yōu)勢和自身定位,論文總結(jié)出情感體驗設計在書店空間中的表達方式,首先通過對色彩、材質(zhì)、形態(tài)、光照等感官因素準確的把握創(chuàng)造視覺新鮮感喚醒讀者情感,其次構(gòu)建舒適、藝術性、動感性的情感符號使讀者產(chǎn)生閱讀的愉快感,最終通過構(gòu)建有意味的空間情節(jié),創(chuàng)造有文化歸屬感的空間場景,營造自然健康的書店空間氣息,遵循以人為本的原則使讀者回歸自然,打造一種健康的生活方式,使書店空間氛圍的營造得到更進一步的改善,創(chuàng)造一個具有人文氣質(zhì)和人文關懷的書店空間,讓讀者產(chǎn)生閱讀和購買行為產(chǎn)生舒適感、滿足感、愉悅感,實現(xiàn)自我價值的擴大,從而達到消費者對書店的認同感。最終通過設計實踐進一步的論證和強化“情感體驗”設計理論運用在當今實體書店空間設計中的巨大價值,這一過程豐富了書店空間設計的理論研究,同時拓展了多樣化書店空間設計表現(xiàn)方式,在已有文獻大多重視其經(jīng)營模式或某一側(cè)面的單一基礎上,增添了研究視角,使實體書店更加符合現(xiàn)代人的生活方式,推動了實體書店在設計學科領域的發(fā)展。
[Abstract]:With the advent of the era of experience economy, consumer attitudes and patterns of consumption have also changed. "whenever a new technology is introduced into society," says John Nesbitt, author of Big Trends, Human beings must produce a reaction that needs to be balanced, that is, a high emotion, otherwise, the new technology will be rejected. The higher the technology, the greater the emotional demand. "[1] with the rapid development of the information age, people's way of reading has changed with the development of the network, the online bookstore has been rising and growing, and the physical bookstore is facing a huge development crisis. From the current consumption structure, people buy an item is no longer just to meet the requirements of life, but to pursue the spiritual added value of goods, seeking spiritual resonance. With the increasing demand for emotion and experience, emotional design, experiential design and sensibility design have become a new design concept. This paper takes the physical bookstore space as the research object and tries to interpret the great role of the emotional experience design theory in the bookshop space. Through the study of the history, type, space composition, nature and design trend of bookstores, combined with excellent bookshop design cases at home and abroad, this paper aims at the characteristics of reading psychology and behavior pattern of consumers at present. It is concluded that the theory of emotional experience design has great theoretical and practical support for the development of physical bookstores, both from the spiritual and emotional needs of human beings and from the demands of space design of bookstores at present. In order to find out the consumers' emotional demand for bookstores, and find out that the current design of physical bookstores lacks the investigation of the subject of emotional experience, in order to make the design of entity bookstores find their own advantages and positioning in the competition with online bookstores. This paper summarizes the expression of emotional experience design in the bookshop space. Firstly, by accurately grasping the sensory factors, such as color, material, form, illumination and so on, to create visual freshness to awaken the reader's emotion, and secondly to construct comfort and artistry. Dynamic emotional symbols make readers feel happy to read. Finally, by constructing meaningful space plot, creating a space scene with a sense of cultural belonging, creating a natural and healthy bookshop space breath. Following the principle of "people-oriented" makes readers return to nature, create a healthy way of life, further improve the atmosphere of bookshop space, and create a bookshop space with humanistic temperament and humanistic care. Let readers produce reading and purchase behavior to produce comfort, satisfaction, pleasure, to achieve the expansion of self-worth, so as to achieve consumer identity to the bookstore. Finally, through the design practice, the author further demonstrates and strengthens the great value of the "emotion experience" design theory in the space design of the physical bookstore, which enriches the theoretical research of the bookshop space design. At the same time, it expands the expression way of the space design of the diversified bookshop, on the basis of which most of the existing documents attach importance to its management mode or a single side, and adds the research angle of view to make the entity bookstore more in line with the modern life style. It promotes the development of entity bookstores in the field of design.
【學位授予單位】：北京理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：TU247

【引證文獻】

相關期刊論文 前1條

1 桑瑜;劉經(jīng)強;張永超;馮澤文;;基于情感體驗的人物紀念館設計研究[J];中外建筑;2017年07期

相關碩士學位論文 前2條

1 莫劍琴;VR場景在實體書店中的應用研究[D];南京大學;2017年

2 王祉m，

本文編號：1947421