發(fā)布時(shí)間：2018-03-22 01:04

  本文選題：跨境電商　切入點(diǎn)：SWOT分析　出處：《華僑大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：信息化時(shí)代,跨境電商不僅為國(guó)際貿(mào)易提供了新的經(jīng)濟(jì)增長(zhǎng)模式,也給我國(guó)中小企業(yè)發(fā)展外貿(mào)業(yè)務(wù)帶來(lái)了新的機(jī)遇和挑戰(zhàn)。本文以跨境電商相關(guān)理論為基礎(chǔ),借助SWOT分析法系統(tǒng)的分析了當(dāng)前晉江市傳統(tǒng)外貿(mào)公司LY鞋業(yè)公司發(fā)展跨境電商業(yè)務(wù)的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)以及挑戰(zhàn),主要研究了新形勢(shì)下LY鞋業(yè)公司如何可持續(xù)發(fā)展跨境電商業(yè)務(wù)的問(wèn)題。研究中得出的主要結(jié)論如下:(1)從內(nèi)部發(fā)展條件來(lái)看,豐富的客戶資源、強(qiáng)大的產(chǎn)品研發(fā)能力以及顯著的價(jià)格優(yōu)勢(shì)是LY鞋業(yè)公司參與跨境電商市場(chǎng)競(jìng)爭(zhēng)的有力優(yōu)勢(shì),而企業(yè)發(fā)展劣勢(shì)主要體現(xiàn)在原料供應(yīng)單一、業(yè)務(wù)流程不完善以及專業(yè)人才匱乏三個(gè)方面。(2)從外部發(fā)展環(huán)境來(lái)看,當(dāng)前國(guó)內(nèi)利好政策的不斷出臺(tái)、穩(wěn)定的經(jīng)濟(jì)和外貿(mào)形式以及網(wǎng)絡(luò)技術(shù)的普及為L(zhǎng)Y鞋業(yè)公司拓展跨境電商提供了前所未有的發(fā)展機(jī)會(huì),而國(guó)際形勢(shì)動(dòng)蕩不安、各國(guó)貿(mào)易壁壘的加強(qiáng)以及市場(chǎng)競(jìng)爭(zhēng)加劇也為企業(yè)帶來(lái)了更多嚴(yán)峻的挑戰(zhàn)和威脅。(3)LY鞋業(yè)公司要充分把握機(jī)會(huì),規(guī)避市場(chǎng)威脅就必須立足于自身發(fā)展優(yōu)勢(shì)和劣勢(shì),通過(guò)制定一體化發(fā)展戰(zhàn)略,結(jié)合產(chǎn)品策略、價(jià)格策略、渠道策略以及推銷策略的調(diào)整,切實(shí)提高組織、人才、技術(shù)以及資金四個(gè)方面的保障力度才能真正實(shí)現(xiàn)本企業(yè)跨境電商業(yè)務(wù)的可持續(xù)發(fā)展。本文的研究特色主要在于對(duì)具體外貿(mào)企業(yè)發(fā)展跨境電商業(yè)務(wù)情況的把握,借助系統(tǒng)分析法分析了當(dāng)前LY鞋業(yè)公司發(fā)展跨境電商業(yè)務(wù)的外部條件與內(nèi)部環(huán)境,在對(duì)比分析傳統(tǒng)外貿(mào)業(yè)務(wù)和跨境電商業(yè)務(wù)的基礎(chǔ)上,著重分析了典型外貿(mào)企業(yè)發(fā)展跨境電商業(yè)務(wù)的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)以及威脅,這也是本文的創(chuàng)新點(diǎn)所在。研究?jī)?nèi)容雖然還存在一定的不足,但成果對(duì)于豐富當(dāng)前跨境電商研究領(lǐng)域內(nèi)容,指導(dǎo)企業(yè)科學(xué)發(fā)展跨境電商業(yè)務(wù)有著重要的意義。
[Abstract]:In the information age, cross-border e-commerce not only provides a new economic growth model for international trade, but also brings new opportunities and challenges to the development of foreign trade for small and medium-sized enterprises in China. The advantages, disadvantages, opportunities and challenges of LY shoes Company, a traditional foreign trade company in Jinjiang City, are systematically analyzed by means of SWOT analysis. This paper mainly studies how LY Shoe Company can develop its cross-border e-commerce business sustainably under the new situation. The main conclusions of the study are as follows: (1) from the perspective of internal development conditions, LY shoes Company is rich in customer resources. The strong R & D capability and significant price advantage of LY shoe companies are the powerful advantages of participating in cross-border e-commerce market competition, while the disadvantages of enterprise development are mainly reflected in the single supply of raw materials. From the perspective of the external development environment, the current domestic favorable policies continue to be issued. Stable economic and foreign trade forms, as well as the popularity of network technology, have provided LY Shoe Company with unprecedented opportunities to expand cross-border e-commerce, while the international situation is volatile. The strengthening of trade barriers and the intensification of market competition have also brought more severe challenges and threats to enterprises. In order to fully grasp the opportunities, companies in shoe industry must base themselves on their own development strengths and weaknesses in order to avoid market threats. By formulating the integrated development strategy, combining the adjustment of product strategy, price strategy, channel strategy and marketing strategy, we can effectively improve the organization and talent. In order to realize the sustainable development of the cross-border e-commerce business of the enterprise, the research features of this paper mainly lie in the grasp of the development of cross-border e-commerce business in the specific foreign trade enterprises. With the help of system analysis, the external conditions and internal environment for the development of cross-border e-commerce business in LY shoes Company are analyzed, and on the basis of comparative analysis of traditional foreign trade business and cross-border e-commerce business, This paper emphatically analyzes the advantages, disadvantages, opportunities and threats of developing cross-border e-commerce business in typical foreign trade enterprises, which is also the innovation point of this paper. Although there are still some deficiencies in the research content, However, the results are of great significance to enrich the current field of cross-border e-commerce research and guide enterprises to develop cross-border e-commerce business scientifically.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.86;F724.6

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