發(fā)布時間：2018-07-08 19:01

  本文選題：客戶價值 + 卷煙產(chǎn)品　； 參考：《中國海洋大學(xué)》2014年碩士論文

【摘要】：近年來,煙草行業(yè)的市場化改革進程日益加快,今后將逐步塑造為市場化的經(jīng)營管理體制與運行機制。與此相對應(yīng)的是,煙草企業(yè)的卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)要從過去偏重于生產(chǎn)與法律制度標(biāo)準(zhǔn),逐步轉(zhuǎn)向以市場與消費質(zhì)量標(biāo)準(zhǔn)為中心,或者說是逐步轉(zhuǎn)向至以客戶價值視角為中心,據(jù)此,進一步改進、完善卷煙產(chǎn)品的質(zhì)量標(biāo)準(zhǔn),豐富、完善現(xiàn)行的卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)體系,以及相應(yīng)的質(zhì)量管控措施等,將成為卷煙企業(yè)經(jīng)營管理體制轉(zhuǎn)型與可持續(xù)發(fā)展的重要戰(zhàn)略性決策。不過,鑒于卷煙產(chǎn)品質(zhì)量涉及到煙葉生產(chǎn)、采購、儲存、運輸以及卷煙生產(chǎn)工藝、加工過程等諸多環(huán)節(jié),廣泛地受到一系列積極或消極因素的影響作用,從而,煙草行業(yè)及其具體的生產(chǎn)經(jīng)營管理企業(yè)在實施客戶質(zhì)量標(biāo)準(zhǔn)的戰(zhàn)略轉(zhuǎn)型過程中,一方面亟需轉(zhuǎn)變經(jīng)營管理體制與運行機制,樹立、奉行市場化的客戶價值理念；另一方面,又必須以此為基礎(chǔ),從體系或系統(tǒng)的角度,同時兼顧煙葉生產(chǎn)、采購、儲存、運輸以及卷煙生產(chǎn)工藝、加工過程等卷煙產(chǎn)業(yè)鏈系統(tǒng)的各個相關(guān)環(huán)節(jié),系統(tǒng)地改進、完善卷煙產(chǎn)品的質(zhì)量標(biāo)準(zhǔn)體系,同時提升客戶價值視角的質(zhì)量標(biāo)準(zhǔn)體系管控水平�；�于此,本文首先是創(chuàng)新性地運用客戶價值理論和質(zhì)量管理等理論進行交叉融合分析,即從客戶價值的角度出發(fā),有鑒于卷煙產(chǎn)品作為一種特殊的消費產(chǎn)品,具有特殊的產(chǎn)品性質(zhì),產(chǎn)品質(zhì)量關(guān)系到客戶安全以及社會的穩(wěn)定等。從而,通過客戶對卷煙產(chǎn)品的價值訴求分析,探索發(fā)現(xiàn)客戶的卷煙產(chǎn)品質(zhì)量訴求對于客戶價值提升的重要作用,進而提出卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)體系改進的現(xiàn)實意義與具體的改進方向。其次,本文充分考慮卷煙產(chǎn)品質(zhì)量的多種影響因素,具體從煙草選種、育種、煙草育苗與苗床管理、煙葉種植、煙葉收購、煙葉工商交接、煙葉復(fù)烤、倉儲以及卷煙產(chǎn)品原輔材料的質(zhì)量控制、卷煙產(chǎn)品生產(chǎn)過程的質(zhì)量控制等,各個相關(guān)環(huán)節(jié)展開系統(tǒng)性的質(zhì)量標(biāo)準(zhǔn)體系管控分析,最終提出符合市場與消費客戶價值訴求的新型卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)體系管控方案�？傊�,本文研究是從煙草原產(chǎn)品、煙草原輔材料和卷煙產(chǎn)品生產(chǎn)過程三個方面系統(tǒng)性地構(gòu)建了基于客戶價值的卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)體系,提出了相應(yīng)的質(zhì)量標(biāo)準(zhǔn)體系管控措施與具體的政策建議等,這將在一定程度上有利于促進煙草行業(yè)及其相關(guān)企業(yè)盡快地改進現(xiàn)行的卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)管控體系,進一步完善卷煙產(chǎn)品的質(zhì)量管理水平。具體說,煙草行業(yè)及其生產(chǎn)經(jīng)營管理企業(yè)今后需要貫徹、執(zhí)行客戶價值與質(zhì)量導(dǎo)向,以此提升和改進卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)體系,期間既需要利用各種質(zhì)量管理工具,加強產(chǎn)前、產(chǎn)中與產(chǎn)后多個環(huán)節(jié)的產(chǎn)品質(zhì)量控制；同時更需要加強在事前、事中和事后與客戶之間展開積極地交流和溝通,以此從長期保障企業(yè)的卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)更加符合客戶價值訴求。
[Abstract]:In recent years, the process of marketization reform of tobacco industry has been accelerated day by day, and will be gradually shaped into a market-oriented management system and operation mechanism in the future. Correspondingly, the quality standards of cigarette products in tobacco enterprises should be shifted from the production and legal system standards to the market and consumption quality standards, or to the customer value perspective. Accordingly, further improve and perfect the quality standard of cigarette products, enrich and perfect the current quality standard system of cigarette products, and the corresponding quality control measures, etc. It will become an important strategic decision in the transformation of management system and sustainable development of cigarette enterprises. However, in view of the fact that the quality of cigarette products involves many aspects, such as tobacco leaf production, procurement, storage, transportation, cigarette production technology, processing process, and so on, they are widely affected by a series of positive or negative factors, thus, In the process of strategic transformation of implementing customer quality standards in tobacco industry and its specific production and management enterprises, on the one hand, it is urgent to change the management system and operation mechanism, to establish and pursue the market-oriented customer value concept; on the other hand, On the basis of this, it is necessary to systematically improve tobacco production, procurement, storage, transportation, cigarette production process, processing process and other relevant links of cigarette industry chain system from the perspective of system or system, and at the same time, consider tobacco leaf production, procurement, storage, transportation, cigarette production technology, processing process and other relevant links of cigarette industry chain system. Improve the quality standard system of cigarette products and improve the control level of the quality standard system from the perspective of customer value. Based on this, this paper first innovatively uses the theory of customer value and quality management to carry out cross-fusion analysis, that is, from the perspective of customer value, in view of cigarette products as a special consumer product, Has the special product nature, the product quality relates to the customer safety as well as the social stability and so on. Therefore, through the analysis of customer's value appeal to cigarette product, it is found that customer's cigarette product quality demand plays an important role in customer value promotion. And then put forward the practical significance and specific direction of improvement of the quality standard system of cigarette products. Secondly, this paper fully considers many factors affecting the quality of cigarette products, specifically from tobacco selection, breeding, tobacco seedling and seedling bed management, tobacco planting, tobacco purchase, tobacco industrial and commercial transition, tobacco redrying, Storage and quality control of raw and auxiliary materials of cigarette products, quality control of cigarette production process, and systematic management and analysis of quality standard system in all relevant links, Finally, the control scheme of new cigarette product quality standard system is put forward, which accords with the demand of market and consumer value. In a word, this paper systematically constructs the quality standard system of cigarette products based on customer value from three aspects: tobacco original products, tobacco raw materials and cigarette products production process. The corresponding quality standard system control measures and specific policy suggestions are put forward, which will help to promote the tobacco industry and related enterprises to improve the current tobacco product quality standard control system as soon as possible, to a certain extent, it will promote the tobacco industry and its related enterprises to improve the current tobacco product quality standard control system as soon as possible. Further improve the quality management level of cigarette products. Specifically, the tobacco industry and its production and management enterprises need to carry out and implement customer value and quality guidance in the future so as to promote and improve the quality standard system of cigarette products. During this period, it is necessary to use all kinds of quality management tools to strengthen prenatal care. At the same time, it is also necessary to strengthen the positive communication and communication between the prior, the middle and the later customers. In order to ensure the long-term quality standards of cigarette products more in line with customer value demands.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.8;F273.2

【相似文獻】

相關(guān)期刊論文 前10條

1 牟志鴻;;創(chuàng)造卷煙產(chǎn)品的高附加價值初探[J];煙草科技;1992年03期

2 徐岑;新型卷煙產(chǎn)品的創(chuàng)意設(shè)計[J];發(fā)明與創(chuàng)新;2004年07期

3 張國華;卷煙產(chǎn)品的消費者吸味測試[J];市場研究;2005年01期

4 William Maksymowicz;Kheng cheah;Curtis Carnes;John Ke;Mark A.Conkling;;生物技術(shù):一種減少煙草有害物質(zhì)的工具——尼古丁從試管到卷煙產(chǎn)品試驗[J];中國煙草學(xué)報;2006年01期

5 張百忍;孫亮;;重慶市卷煙產(chǎn)品鑒別技能[J];重慶與世界(學(xué)術(shù)版);2012年11期

6 洪亮;;卷煙產(chǎn)品“1-3-4”服務(wù)營銷模式研究[J];財經(jīng)界(學(xué)術(shù)版);2013年09期

7 呂德榮;;淺談卷煙產(chǎn)品的質(zhì)量與質(zhì)量控制[J];煙草科技;1987年05期

8 楊有明;;試論卷煙產(chǎn)品風(fēng)格[J];煙草科技;1993年06期

9 張紅雙，劉鄧鋒，白書印，，潘中興;論卷煙產(chǎn)品內(nèi)在風(fēng)格[J];煙草科技;1996年02期

10 郭忠成;;卷煙產(chǎn)品研發(fā)項目風(fēng)險管理及應(yīng)對措施[J];電子制作;2014年01期

相關(guān)會議論文 前3條

1 李愛菊;;談?wù)動绊戃洶�卷煙產(chǎn)品質(zhì)量的因素[A];河南省煙草學(xué)會2005年學(xué)術(shù)交流年會論文集[C];2006年

2 李德俊;王磊;李潤熙;;茄酮系列產(chǎn)品在卷煙產(chǎn)品中的應(yīng)用及其合成方法[A];2006年中國香料香精學(xué)術(shù)研討會論文集[C];2006年

3 周冉;朱紅玨;;淺議卷煙產(chǎn)品設(shè)計環(huán)節(jié)的成本控制[A];上海煙草系統(tǒng)2006年度優(yōu)秀學(xué)術(shù)論文集[C];2006年

相關(guān)重要報紙文章 前10條

1 翟中艷;我國卷煙產(chǎn)品的發(fā)展方向及其對策[N];經(jīng)理日報;2002年

2 段玉軍 周振陽;五大因素影響卷煙產(chǎn)品內(nèi)在質(zhì)量[N];經(jīng)理日報;2003年

3 張興;卷煙產(chǎn)品結(jié)構(gòu)調(diào)整必須以市場為導(dǎo)向[N];經(jīng)理日報;2003年

4 李正平;湖南中煙專題研究加強卷煙產(chǎn)品安全工作[N];經(jīng)理日報;2008年

5 吳偉;上半年卷煙產(chǎn)品抽查實測焦油量平均下降[N];中華合作時報;2004年

6 本報記者 吉蕾　通訊員 滕剛;“雙連冠”背后[N];東方煙草報;2010年

7 陳大明 章榮貴 周明生;卷煙產(chǎn)品如何拓展市場[N];經(jīng)理日報;2003年

8 張尚明;如何把顧客的需求轉(zhuǎn)化為質(zhì)量要求[N];經(jīng)理日報;2004年

9 深圳市創(chuàng)意村營銷策劃有限公司 李 勇;從卷煙產(chǎn)品百牌號看中國煙草品牌發(fā)展（上）[N];證券日報;2005年

10 張茁;做大品牌 做強企業(yè)[N];吉林日報;2007年

相關(guān)碩士學(xué)位論文 前1條

1 劉敏;基于客戶價值視角的卷煙產(chǎn)品質(zhì)量標(biāo)準(zhǔn)體系管控研究[D];中國海洋大學(xué);2014年

本文編號：2108446