本文選題：東景公司 + 設計管理��； 參考：《天津大學》2014年碩士論文

【摘要】：自改革開放以來,尤其是近二十年的快速城市化發(fā)展進程中,在巨大的市場需求量的推動下,龐大的建設規(guī)模和驚人的建造速度,使得房地產(chǎn)行業(yè)進入了飛速發(fā)展時期,逐步成為社會經(jīng)濟發(fā)展支柱產(chǎn)業(yè),同時因為房地產(chǎn)開發(fā)行業(yè)的發(fā)展也帶動了相關關聯(lián)性產(chǎn)業(yè)的進步。然而時至今日,由于資源價格、市場、政策等因素的影響,導致行業(yè)格局發(fā)生了深刻的變化。在經(jīng)歷市場逐步理性和規(guī)范化,以及國家經(jīng)濟轉(zhuǎn)型改革的逐步深入,行業(yè)集中度提高,如何在激烈的市場環(huán)境中和頻繁的國家干預性政策變化雙重壓力下求得生存和進一步的發(fā)展、壯大的機會,是每個房地產(chǎn)開發(fā)企業(yè)需要思考和開始著手解決的課題。設計管理在房地產(chǎn)開發(fā)企業(yè)中往往起到“龍頭”作用,帶動企業(yè)的發(fā)展方向,影響企業(yè)的專業(yè)技術水平,塑造企業(yè)的品牌形象。本文以保定市本土房地產(chǎn)開發(fā)企業(yè)保定東景公司設計管理體系發(fā)展為例,以公司核心業(yè)務部門規(guī)劃設計中心為對象,對其管理體系與能力建設進行深入分析,通過對管理相關理論的學習,并與工作實際相結合,針對設計管理如何面對市場的變化和競爭,設計管理業(yè)務發(fā)展方向和路徑,設計管理體系組織結構調(diào)整,針對新的業(yè)務發(fā)展模式如何合理劃分工作界面和完善組織績效考核機制,如何利用現(xiàn)代新技術構建企業(yè)新型核心競爭力,保證企業(yè)的可持續(xù)發(fā)展等問題的研究,提出解決方案。找到適合新型市場需求,適合房地產(chǎn)開發(fā)企業(yè)轉(zhuǎn)型升級,推廣性強,快速、高效、準確地提高設計管理工作效率的方法。
[Abstract]:Since the reform and opening up, especially in the rapid urbanization process of nearly twenty years, the huge scale of construction and the amazing speed of construction have made the real estate industry enter a period of rapid development, and gradually become the pillar industry of social and economic development and the development of the real estate development industry. It has also led to the progress of related related industries. However, today, the impact of resources, market, policy and other factors have led to profound changes in the industry pattern. In the process of gradual market rationality and standardization, and the gradual deepening of the reform of the national economic transformation, the concentration of industry has increased, and how to be in the fierce market environment. Under the double pressure of the frequent state intervention policy, it is a problem that every real estate development enterprise needs to think and begins to solve under the double pressure of the change of state intervention policy. Design management plays the "leading role" in the real estate development enterprise, drives the development direction of the enterprise, and affects the professional skill of the enterprise. With the development of the design management system of Baoding Dongjing company in Baoding local real estate development enterprise as an example, this paper takes the planning and design center of the core business department as the object, analyzes its management system and ability construction, through the study of the management theory and the actual work In view of how design management faces the change and competition of the market, design management business development direction and path, design management system organizational structure adjustment, the new business development mode how to rationally divide the work interface and improve the organization performance appraisal mechanism, how to use modern new technology to build the new core competitiveness of enterprises, The research on the sustainable development of the enterprise and other problems, and put forward the solution. It is suitable for the new market demand, suitable for the transformation and upgrading of the real estate development enterprise, and the method of improving the efficiency of the design management.

【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.4

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本文編號：1807649