發(fā)布時間：2018-04-25 07:32

  本文選題：購物中心 + 動線設計��； 參考：《華南理工大學》2014年碩士論文

【摘要】：在過去的改革開放20年間，中國房地產(chǎn)的走勢，已經(jīng)逐步由住宅地產(chǎn)的開發(fā)轉(zhuǎn)向商業(yè)地產(chǎn)開發(fā)的階段。由于國家宏觀調(diào)控對房地產(chǎn)發(fā)展影響很大，住宅地產(chǎn)在限購，限貸等一系列政策的約束下，回報率降低，盈利空間大大縮減。與此同時，商業(yè)地產(chǎn)由于外部政策空間較為寬松，以及長期的變現(xiàn)能力而顯示出前所未有的發(fā)展機遇。其中，購物中心作為商業(yè)地產(chǎn)中的重要物業(yè)類型，總是能夠吸引足夠的眼球。 另外一方面，購物中心這種龐大的商業(yè)業(yè)態(tài)集合體誕生于美國，發(fā)展于美國，繁榮于美國，傳入國內(nèi)的時間較短。相對來說，國內(nèi)建筑設計界、金融界以及政府部門對其了解還處于摸索階段，相關的權威書籍較少，因此給了本論文較大的發(fā)揮空間。雖然購物中心從屬于商業(yè)地產(chǎn)的一部分，然而，由于不同地區(qū)豐富的地緣文化和多變的商業(yè)消費習慣，使得購物中心的設計沒有絕對的固定模式。這一切對于建筑師來說，極具挑戰(zhàn)。 在中國購物中心的發(fā)展中，經(jīng)歷了從早期的單店單層單業(yè)態(tài)的模式到現(xiàn)在一站式購物多種業(yè)態(tài)商業(yè)綜合體模式。經(jīng)歷了從“百貨繁榮模式”到現(xiàn)在“去百貨化”以體驗娛樂為主流的模式。中國購物中心的發(fā)展已經(jīng)和中國經(jīng)濟的提速緊密聯(lián)系在一起，這種發(fā)展進一步映射出中國民眾在消費觀念上的革新，，在生活物質(zhì)上的富足。 在購物中心的設計中，重中之重就在于動線設計。動線帶來人流，動線決定了商業(yè)的布局，動線創(chuàng)造了后勤物流的條件。因此，通過不同案例的分析，來總結規(guī)律，發(fā)現(xiàn)動線設計的本質(zhì)要求，是本論文的寫作目的。動線設計和業(yè)態(tài)布局的結合，很大程度上決定了購物中心內(nèi)，人流走向、租金的分布以及未來購物中心的資產(chǎn)升值潛力，很有研究價值。 本文嘗試通過對大型購物中心業(yè)態(tài)組合、商業(yè)流線、設計方法的研究，結合商業(yè)案例，淺談大型購物中心人性化設計的探索。
[Abstract]:In the past 20 years of reform and opening up, the trend of real estate in China has gradually shifted from the development of residential real estate to the stage of commercial real estate development. Because the national macro-control has a great influence on the development of real estate, under the restriction of a series of policies, such as limited purchase and loan, the rate of return is reduced, and the profit space is greatly reduced. At the same time, commercial real estate shows unprecedented development opportunities because of loose external policy space and long-term liquidity. Shopping malls, as an important property type in commercial real estate, always attract enough attention. On the other hand, the shopping center, such a huge business cluster, was born in the United States, developed in the United States, prosperity in the United States, the introduction of a relatively short period of time. Relatively speaking, the domestic architectural design industry, financial circles and government departments are still in the exploratory stage of their understanding, the relevant authoritative books are relatively few, so this paper gives more space to play. Although the shopping center belongs to a part of commercial real estate, however, due to the rich geographical culture and changing commercial consumption habits in different regions, there is no absolute fixed mode for the design of shopping center. All this is a great challenge for the architect. In the development of shopping centers in China, it has experienced from the early single-store single-layer business model to the one-stop shopping multi-business complex model. Experienced from the "Department Store Prosperity Mode" to now "De-Department Store" to experience entertainment as the mainstream model. The development of shopping malls in China has been closely linked to the speed up of the Chinese economy, which further reflects the innovation of Chinese people's consumption concept and the material affluence of life. In the design of shopping center, the most important thing is to design line. Mobile line brings people, mobile line determines the layout of business, mobile line creates logistics conditions. Therefore, it is the purpose of this paper to summarize the rules and find out the essential requirements of moving-line design through the analysis of different cases. The combination of line design and business layout, to a large extent, determines the trend of shopping center, the distribution of rent and the potential of asset appreciation in the future shopping center. This paper tries to discuss the humanized design of large-scale shopping center by studying the combination of business pattern, commercial streamline and design method, and combining with the business case.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TU247

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本文編號：1800403