本文選題：會(huì)員制營(yíng)銷 + 房地產(chǎn)企業(yè)　； 參考：《中國(guó)市場(chǎng)》2016年48期

【摘要】：房地產(chǎn)業(yè)大力推行VIP卡、白金客戶等營(yíng)銷手段,實(shí)質(zhì)就是會(huì)員制營(yíng)銷。但值得注意的是,很多會(huì)員制企業(yè)都沒有達(dá)到預(yù)期的目的,引人深思,在國(guó)外如火如荼進(jìn)行的會(huì)員制營(yíng)銷是否真的不適合我國(guó)國(guó)情?那么通過研究會(huì)員制營(yíng)銷的理論基礎(chǔ),結(jié)合到房地產(chǎn)的實(shí)際,在此基礎(chǔ)上找到符合中國(guó)國(guó)情的會(huì)員制是文章研究的目的。
[Abstract]:Real estate industry vigorously promote VIP card, platinum customers and other marketing means, in essence is membership marketing. But it is worth noting that many membership-based enterprises have not achieved the desired purpose, thought-provoking, in foreign countries in full swing of membership marketing is really not suitable for China's national conditions? So by studying the theoretical basis of membership marketing and combining with the reality of real estate, it is the purpose of this article to find out the membership system which is in line with the national conditions of China.
【作者單位】： 湖南省核工業(yè)地質(zhì)局三○四大隊(duì);
【分類號(hào)】：F274;F299.233.4
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本文編號(hào)：1794845