發(fā)布時(shí)間：2018-04-21 07:09

  本文選題：融資評(píng)估 + 市場(chǎng)運(yùn)營(yíng)��； 參考：《湖北工業(yè)大學(xué)》2017年碩士論文

【摘要】：一直以來建筑業(yè)占據(jù)我國(guó)GDP的較大比重,隨著我國(guó)建筑行業(yè)的結(jié)構(gòu)性調(diào)整,以及城市化進(jìn)程逐步加快,以房地產(chǎn)為代表的建筑業(yè)市場(chǎng)得到空前的發(fā)展。近幾年來,隨著建筑行業(yè)不斷完善,工程項(xiàng)目在施工技術(shù)能夠得到有效支撐的前提下,自身的資金籌措就顯得尤為重要。在國(guó)家大力提倡并支持民營(yíng)企業(yè)融資的大背景下,中國(guó)最具活力的民營(yíng)企業(yè),由于其發(fā)展歷程短且自身機(jī)構(gòu)不夠健全,存在一定的融資問題。因此為民營(yíng)企業(yè)找到一個(gè)項(xiàng)目選擇期資金調(diào)度評(píng)估分析有重要意義。論文以民營(yíng)房地產(chǎn)企業(yè)在某地區(qū)進(jìn)行房地產(chǎn)開發(fā)為實(shí)例,從項(xiàng)目資金調(diào)度籌措出發(fā),利用金融學(xué)的基本理論,從金融機(jī)構(gòu)自身出發(fā)研究項(xiàng)目獲得金融機(jī)構(gòu)支持的可行性,力爭(zhēng)創(chuàng)建一個(gè)前置性融資模型,避免前景好技術(shù)有保障的項(xiàng)目在實(shí)際操作過程中因資金鏈斷裂中途擱淺的慘劇發(fā)生,從而以此來降低項(xiàng)目選擇風(fēng)險(xiǎn)。同時(shí),從金融機(jī)構(gòu)的貢獻(xiàn)度為主線來分析闡述項(xiàng)目自身的價(jià)值,從市場(chǎng)調(diào)研市場(chǎng)營(yíng)銷入手為項(xiàng)目開發(fā)過程資金需求量、資金需求節(jié)奏進(jìn)行前置預(yù)測(cè),通過財(cái)務(wù)測(cè)算來修正項(xiàng)目在各個(gè)階段的施工節(jié)奏和銷售節(jié)奏,確保項(xiàng)目順利進(jìn)行。最后在上述分析的基礎(chǔ)上,運(yùn)用經(jīng)濟(jì)學(xué)模型計(jì)算財(cái)務(wù)數(shù)據(jù),并將這些財(cái)務(wù)數(shù)據(jù)進(jìn)行同業(yè)類比和市場(chǎng)變量比對(duì),最終建立成本資金調(diào)度評(píng)估研究,為高速成長(zhǎng)的民營(yíng)企業(yè)在選擇項(xiàng)目階段提供未來金融系統(tǒng)認(rèn)可的資金評(píng)估,最大限度的減少項(xiàng)目成本。論文的研究對(duì)民營(yíng)企業(yè)在房地產(chǎn)融資過程具有很好的指導(dǎo)意義。
[Abstract]:Construction industry has been occupying a large proportion of GDP in our country all the time. With the structural adjustment of construction industry and the acceleration of urbanization, the construction industry market, represented by real estate, has been developing unprecedentedly. In recent years, with the continuous improvement of the construction industry, the project can be effectively supported by the construction technology, its own financing is particularly important. Under the background that the state strongly advocates and supports the financing of private enterprises, the most dynamic private enterprises in China have some financing problems due to their short history of development and inadequate institutions. Therefore, it is of great significance for private enterprises to find a project selection period of capital dispatch evaluation analysis. This paper takes the private real estate enterprises as an example to study the feasibility of obtaining financial institutions' support from the financial institutions by using the basic theory of finance from the point of view of project fund scheduling and financing. Try to create a leading financing model to avoid the tragic occurrence of the project with good prospect and technology guarantee in the actual operation process because of the financial chain break stranded, so as to reduce the risk of project selection. At the same time, from the contribution of financial institutions as the main line to analyze and elaborate the value of the project itself, from the market research marketing for the project development process of capital demand, capital demand rhythm for the pre-forecast, Through financial calculation to correct the construction and sales rhythm of each phase of the project to ensure the smooth progress of the project. Finally, on the basis of the above analysis, the financial data are calculated by using the economic model, and these financial data are compared with each other and the market variables are compared. Finally, the cost and fund scheduling evaluation research is established. To provide the future financial system approved capital evaluation for the high growth private enterprises in the project selection stage, reduce the project cost to the maximum extent. The research of this paper has a good guiding significance for private enterprises in the process of real estate financing.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F299.233.42

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本文編號(hào)：1781411