本文選題：分時度假 + 運營模式�。� 參考：《上海師范大學》2013年碩士論文

【摘要】：隨著國民經(jīng)濟水平的持續(xù)提高，我國旅游業(yè)開始全面增長，目前已進入了大眾化旅游的新階段。今年2月18日，備受矚目的《國民旅游休閑綱要》（2013-2020）正式發(fā)布，無疑更加為蓬勃發(fā)展中的旅游市場增添一股強勁的動力，為國內(nèi)休閑度假旅游的大發(fā)展創(chuàng)造一個良好的政策環(huán)境。而另一方面，自2010年以來，，我國政府陸續(xù)出臺各種土地調(diào)控政策，以及貸款緊縮、房地產(chǎn)限購等措施來保障國內(nèi)住宅地產(chǎn)市場的穩(wěn)定發(fā)展。很多房地產(chǎn)企業(yè)為規(guī)避政策風險，紛紛轉(zhuǎn)向度假房地產(chǎn)開發(fā)，一時之間，度假房地產(chǎn)備受關(guān)注。作為度假房地產(chǎn)產(chǎn)品的一種，分時度假并不是一個新鮮事物，基于其自身具有的各種優(yōu)勢，早在20世紀90年代便被引入了我國旅游市場。但由于當時發(fā)展時機尚不成熟，概念與內(nèi)涵均未能得到正確的認識和引導，導致分時度假產(chǎn)品一度成了“欺騙”的代名詞。而如今，在如此優(yōu)越的發(fā)展環(huán)境下，分時度假既具有有效解決國內(nèi)旅游爆發(fā)式增長引起的各種矛盾的能力，又兼具整合資源、發(fā)揮集成優(yōu)勢的作用，理應(yīng)抓住時機得到較好、快速發(fā)展。 基于此，本文在總結(jié)國內(nèi)外分時度假已有研究成果的基礎(chǔ)上，以價值鏈相關(guān)理論作為支撐，綜合運用各種研究方法，進一步對分時度假的相關(guān)概念、內(nèi)涵進行界定，剖析分時度假產(chǎn)業(yè)的運營機制及其中的價值創(chuàng)造活動，并創(chuàng)新性地構(gòu)建分時度假產(chǎn)業(yè)運營的價值鏈模型；以此模型為理論基礎(chǔ)，總結(jié)我國分時度假產(chǎn)業(yè)的發(fā)展狀況，深入探索導致這種現(xiàn)狀的原因，并分析了國內(nèi)發(fā)展分時度假產(chǎn)業(yè)的廣闊前景；最后通過研習美國分時度假產(chǎn)業(yè)發(fā)展成熟的兩種運營模式，從中美對比分析中得到啟示，進而有針對性地提出解決問題的對策與建議，以期為國內(nèi)分時度假產(chǎn)業(yè)的持續(xù)發(fā)展提供一定借鑒。
[Abstract]:With the continuous improvement of the national economy level, China's tourism industry has begun to increase in an all-round way, and has entered a new stage of popular tourism.On February 18 this year, the national tourism and leisure outline (2013-2020) was officially released, which undoubtedly added a strong impetus to the booming tourism market and created a good policy environment for the great development of domestic leisure tourism.On the other hand, since 2010, our government has introduced a variety of land control policies, as well as loan tightening, real estate purchase restrictions and other measures to ensure the stable development of the domestic residential real estate market.In order to avoid the policy risk, many real estate companies turn to holiday real estate development.As a kind of vacation real estate product, timesharing is not a new thing. Based on its own advantages, it was introduced into the tourism market of China in the 1990s.However, due to the immature development opportunity at that time, the concept and connotation were not correctly understood and guided, which resulted in timesharing products once becoming synonyms of "deception".Now, in such an advantageous development environment, timeshare has the ability to solve effectively all kinds of contradictions caused by the explosive growth of domestic tourism, and also has the function of integrating resources and exerting the integrated advantages, so we should seize the opportunity to get better.Rapid development.Based on this, on the basis of summarizing the existing research results of timeshare at home and abroad, and taking the relevant theory of value chain as the support, this paper makes comprehensive use of various research methods to further define the related concepts and connotations of timeshare.This paper analyzes the operation mechanism and value creation activities of timeshare industry, and creatively builds the value chain model of timeshare industry operation, and sums up the development of timeshare industry in China on the basis of this model.This paper deeply explores the reasons leading to this situation, and analyzes the broad prospects for the domestic development of timeshare industry. Finally, through studying the two mature operation models of the timeshare industry in the United States, the author draws inspiration from the comparative analysis between China and the United States.Then the countermeasures and suggestions are put forward in order to provide some reference for the sustainable development of domestic timeshare industry.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.3

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本文編號：1759484