本文關(guān)鍵詞：我國(guó)房地產(chǎn)企業(yè)的營(yíng)銷倫理研究，由筆耕文化傳播整理發(fā)布。

文檔介紹：
我國(guó)房地產(chǎn)企業(yè)的營(yíng)銷倫理研究IIChina'srealestate enterprisemarketing ethicsstudyAbstractSincethereformandopeningup,China'srealestateindustryhasmaderapiddevelopment,hasplayedanimportantroleinstimulatingthegrowthofthenationaleconomyandpeople'slivingstandardsimprove,petition,paniesinordertoobtaingreaterbenefits,theydespitethelimitationsofthelegalandmoralconstraints,inrealestatemarketingappearcontrarytotheethicsofthephenomenon,suchassubstandardhousingqualityproducts,supportingnothonored;thefraudulentpricingonthepricedifferentialpricing;distributiononrealestatecorporatemonopolyonthemarket,brokersdisloyal;promotionalaspectsonfalseadvertisingandmisleadingadvertising.BehaviorcontrarytotheethicsofmarketingrealestateenterprisesinChinainthemarketingprocess,agreatdealofdamagecausedbythevastnumberofconsumersandthepublicinterest,atthesametime,alsounderminedthecredibilityandimageoftheindustryitself,isnotconducivetothehealthyandsustainabledevelopmentoftheenterprises.Thisarticlemarketing"4P"binedwiththe... 內(nèi)容來自轉(zhuǎn)載請(qǐng)標(biāo)明出處.

  本文關(guān)鍵詞：我國(guó)房地產(chǎn)企業(yè)的營(yíng)銷倫理研究，由筆耕文化傳播整理發(fā)布。