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我國(guó)“財(cái)保企業(yè)”車險(xiǎn)業(yè)務(wù)市場(chǎng)營(yíng)銷創(chuàng)新研究

發(fā)布時(shí)間:2018-05-26 23:00

  本文選題:財(cái)保企業(yè) + 車險(xiǎn)業(yè)務(wù); 參考:《廣西師范大學(xué)》2013年碩士論文


【摘要】:我國(guó)保險(xiǎn)業(yè)的管理日趨的規(guī)范化和市場(chǎng)化,車險(xiǎn)業(yè)務(wù)作為傳統(tǒng)的保險(xiǎn)產(chǎn)品,也在我國(guó)汽車銷量持續(xù)增長(zhǎng)的前提下快速發(fā)展,特別是全球經(jīng)濟(jì)一體化經(jīng)濟(jì)進(jìn)程加快,外資保險(xiǎn)企業(yè)快速登陸我國(guó),這使我國(guó)財(cái)產(chǎn)保險(xiǎn)企業(yè)的車險(xiǎn)業(yè)務(wù)也因此迎來(lái)了新的發(fā)展機(jī)遇,同時(shí)也迎來(lái)了新的挑戰(zhàn)。這是因?yàn)橐环矫鎭?lái)自于汽車保險(xiǎn)業(yè)務(wù)發(fā)展較為成熟的國(guó)外競(jìng)爭(zhēng)對(duì)手,另一方面是我國(guó)早期發(fā)展起來(lái)的競(jìng)爭(zhēng)對(duì)手。因此我國(guó)的財(cái)產(chǎn)保險(xiǎn)企業(yè)的車險(xiǎn)業(yè)務(wù)要在財(cái)產(chǎn)保險(xiǎn)業(yè)法制和市場(chǎng)環(huán)境不斷的完善的前提下,在控制風(fēng)險(xiǎn)的前提下?tīng)?zhēng)取更大的市場(chǎng)份額,為了能應(yīng)對(duì)市場(chǎng)環(huán)境,需要對(duì)于我國(guó)財(cái)產(chǎn)保險(xiǎn)企業(yè)的車險(xiǎn)業(yè)務(wù)進(jìn)行深入的分析,同時(shí)對(duì)于國(guó)外發(fā)展較早,模式較為成熟的財(cái)產(chǎn)保險(xiǎn)企業(yè)的車險(xiǎn)業(yè)務(wù)進(jìn)行借鑒。 我國(guó)車險(xiǎn)業(yè)務(wù)在經(jīng)過(guò)近幾年快速發(fā)展已經(jīng)取得了很大的進(jìn)步,特別在我國(guó)汽車近幾年銷量猛增的情況下,我國(guó)的車險(xiǎn)業(yè)務(wù)也迎來(lái)了前所未有的發(fā)展,同時(shí)還隱藏著很多的問(wèn)題,如何把握這種發(fā)展機(jī)遇,如何面對(duì)挑戰(zhàn),成為了目前財(cái)產(chǎn)保險(xiǎn)企業(yè)最為重要,也是迫切需要考慮的問(wèn)題,因此本文開始了對(duì)于車險(xiǎn)業(yè)務(wù)的發(fā)展策略的研究,首先本文對(duì)于論文寫作的一些具體情況進(jìn)行闡述,通過(guò)文獻(xiàn)法對(duì)于國(guó)內(nèi)車險(xiǎn)的研究現(xiàn)狀進(jìn)行了綜述:其次對(duì)于目前我國(guó)的財(cái)產(chǎn)保險(xiǎn)企業(yè)的車險(xiǎn)業(yè)務(wù)發(fā)展情況從市場(chǎng)、監(jiān)管、盈利能力等方面進(jìn)行了綜述:最后,在了解了我國(guó)從財(cái)產(chǎn)保險(xiǎn)企業(yè)的車險(xiǎn)發(fā)展情況的基礎(chǔ)上,有針對(duì)性的對(duì)于我國(guó)某財(cái)產(chǎn)保險(xiǎn)企業(yè)的發(fā)展現(xiàn)狀進(jìn)行了分析,造成其中存在的問(wèn)題,針對(duì)問(wèn)題提出解決方案。期望可以對(duì)于我國(guó)財(cái)產(chǎn)保險(xiǎn)企業(yè)的車險(xiǎn)業(yè)務(wù)研究起到借鑒作用。
[Abstract]:The management of China's insurance industry is becoming more and more standardized and market-oriented. As a traditional insurance product, the auto insurance business has also developed rapidly under the premise of the sustained growth of China's auto sales volume, especially the acceleration of the economic process of global economic integration. Foreign-funded insurance enterprises have rapidly landed in China, which makes the auto insurance business of property insurance enterprises in our country usher in new opportunities for development and new challenges at the same time. This is because, on the one hand, it comes from a mature foreign competitor in auto insurance business, on the other hand, it is a competitor developed early in our country. Therefore, in order to cope with the market environment, the auto insurance business of property insurance enterprises in our country should strive for a greater market share under the premise of constant improvement of the legal system and market environment of property insurance, and under the premise of controlling risks. It is necessary to deeply analyze the auto insurance business of the property insurance enterprises in our country, and at the same time to draw lessons from the automobile insurance business of the property insurance enterprises which developed earlier in foreign countries and whose models are more mature. After the rapid development of auto insurance business in China in recent years, great progress has been made, especially in the case of the soaring sales volume of automobile in our country in recent years, the auto insurance business in our country has also ushered in unprecedented development, at the same time, there are still many problems hidden. How to grasp this kind of development opportunity and how to face the challenge has become the most important and urgent problem for the property insurance enterprises at present. Therefore, this paper begins the research on the development strategy of the auto insurance business. First of all, this paper describes the specific situation of the paper writing, through the literature to the domestic car insurance research status quo is summarized. Secondly, for the current property insurance business development from the market, supervision, Finally, on the basis of understanding the development of automobile insurance of property insurance enterprises in our country, the paper analyzes the development status of a certain property insurance enterprise in China. Causes the existence question, proposes the solution to the problem. It is expected that it can be used for reference in the study of auto insurance business of property insurance enterprises in China.
【學(xué)位授予單位】:廣西師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F274;F842.3

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