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我國“財保企業(yè)”車險業(yè)務(wù)市場營銷創(chuàng)新研究

發(fā)布時間:2018-05-26 23:00

  本文選題:財保企業(yè) + 車險業(yè)務(wù); 參考:《廣西師范大學》2013年碩士論文


【摘要】:我國保險業(yè)的管理日趨的規(guī)范化和市場化,車險業(yè)務(wù)作為傳統(tǒng)的保險產(chǎn)品,也在我國汽車銷量持續(xù)增長的前提下快速發(fā)展,特別是全球經(jīng)濟一體化經(jīng)濟進程加快,外資保險企業(yè)快速登陸我國,這使我國財產(chǎn)保險企業(yè)的車險業(yè)務(wù)也因此迎來了新的發(fā)展機遇,同時也迎來了新的挑戰(zhàn)。這是因為一方面來自于汽車保險業(yè)務(wù)發(fā)展較為成熟的國外競爭對手,另一方面是我國早期發(fā)展起來的競爭對手。因此我國的財產(chǎn)保險企業(yè)的車險業(yè)務(wù)要在財產(chǎn)保險業(yè)法制和市場環(huán)境不斷的完善的前提下,在控制風險的前提下爭取更大的市場份額,為了能應對市場環(huán)境,需要對于我國財產(chǎn)保險企業(yè)的車險業(yè)務(wù)進行深入的分析,同時對于國外發(fā)展較早,模式較為成熟的財產(chǎn)保險企業(yè)的車險業(yè)務(wù)進行借鑒。 我國車險業(yè)務(wù)在經(jīng)過近幾年快速發(fā)展已經(jīng)取得了很大的進步,特別在我國汽車近幾年銷量猛增的情況下,我國的車險業(yè)務(wù)也迎來了前所未有的發(fā)展,同時還隱藏著很多的問題,如何把握這種發(fā)展機遇,如何面對挑戰(zhàn),成為了目前財產(chǎn)保險企業(yè)最為重要,也是迫切需要考慮的問題,因此本文開始了對于車險業(yè)務(wù)的發(fā)展策略的研究,首先本文對于論文寫作的一些具體情況進行闡述,通過文獻法對于國內(nèi)車險的研究現(xiàn)狀進行了綜述:其次對于目前我國的財產(chǎn)保險企業(yè)的車險業(yè)務(wù)發(fā)展情況從市場、監(jiān)管、盈利能力等方面進行了綜述:最后,在了解了我國從財產(chǎn)保險企業(yè)的車險發(fā)展情況的基礎(chǔ)上,有針對性的對于我國某財產(chǎn)保險企業(yè)的發(fā)展現(xiàn)狀進行了分析,造成其中存在的問題,針對問題提出解決方案。期望可以對于我國財產(chǎn)保險企業(yè)的車險業(yè)務(wù)研究起到借鑒作用。
[Abstract]:The management of China's insurance industry is becoming more and more standardized and market-oriented. As a traditional insurance product, the auto insurance business has also developed rapidly under the premise of the sustained growth of China's auto sales volume, especially the acceleration of the economic process of global economic integration. Foreign-funded insurance enterprises have rapidly landed in China, which makes the auto insurance business of property insurance enterprises in our country usher in new opportunities for development and new challenges at the same time. This is because, on the one hand, it comes from a mature foreign competitor in auto insurance business, on the other hand, it is a competitor developed early in our country. Therefore, in order to cope with the market environment, the auto insurance business of property insurance enterprises in our country should strive for a greater market share under the premise of constant improvement of the legal system and market environment of property insurance, and under the premise of controlling risks. It is necessary to deeply analyze the auto insurance business of the property insurance enterprises in our country, and at the same time to draw lessons from the automobile insurance business of the property insurance enterprises which developed earlier in foreign countries and whose models are more mature. After the rapid development of auto insurance business in China in recent years, great progress has been made, especially in the case of the soaring sales volume of automobile in our country in recent years, the auto insurance business in our country has also ushered in unprecedented development, at the same time, there are still many problems hidden. How to grasp this kind of development opportunity and how to face the challenge has become the most important and urgent problem for the property insurance enterprises at present. Therefore, this paper begins the research on the development strategy of the auto insurance business. First of all, this paper describes the specific situation of the paper writing, through the literature to the domestic car insurance research status quo is summarized. Secondly, for the current property insurance business development from the market, supervision, Finally, on the basis of understanding the development of automobile insurance of property insurance enterprises in our country, the paper analyzes the development status of a certain property insurance enterprise in China. Causes the existence question, proposes the solution to the problem. It is expected that it can be used for reference in the study of auto insurance business of property insurance enterprises in China.
【學位授予單位】:廣西師范大學
【學位級別】:碩士
【學位授予年份】:2013
【分類號】:F274;F842.3

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