隨著文化線路概念的引入,越來越多的研究將注意力轉(zhuǎn)向文化線路上的旅游開發(fā)與可持續(xù)發(fā)展方面。注重社區(qū)參與、注重利益相關(guān)者的持續(xù)受益是文化線路的特點(diǎn)之一,因此,文化線路上旅游活動(dòng)中利益主體間的合作關(guān)系與系統(tǒng)性發(fā)展的重要性也逐漸凸顯。本文選取地方政府、旅游企業(yè)和當(dāng)?shù)厣鐓^(qū)居民這三個(gè)在滇南段茶馬古道文化旅游線路中起關(guān)鍵作用的群體為責(zé)任主體,以博弈論為研究方法,通過構(gòu)建當(dāng)?shù)卣c旅游企業(yè)、旅游企業(yè)與社區(qū)居民、當(dāng)?shù)卣c社區(qū)居民的博弈模型,分析這三方在博弈過程中的利益訴求差異和關(guān)鍵性影響因素,從而為這三方做出的旅游開發(fā)共贏決策提供一定的科學(xué)依據(jù)。研究結(jié)果顯示,三方的最終決策選擇依賴于博弈初始支付矩陣及關(guān)鍵參數(shù)的影響,政府在進(jìn)行旅游決策時(shí),應(yīng)多尊重當(dāng)?shù)鼐用竦囊庠?加強(qiáng)對(duì)當(dāng)?shù)貍鹘y(tǒng)的保護(hù),對(duì)旅游企業(yè)不合理的旅游開發(fā)行為應(yīng)有所管理和監(jiān)督,并采取適當(dāng)?shù)膽土P措施;旅游企業(yè)在進(jìn)行旅游開發(fā)時(shí),應(yīng)讓社區(qū)居民主動(dòng)、充分地參與到旅游活動(dòng)中,并將收到的旅游收益反哺居民,這樣才能形成互贏機(jī)制。研究也表明,利益主體間的沖突主要源自于利益訴求的差異,但三方也存在利益共同點(diǎn),可以從利益協(xié)調(diào)的角度,建立相關(guān)機(jī)制,遵循利益實(shí)現(xiàn)的原則,重視監(jiān)督管理,加強(qiáng)社區(qū)的參與和決策,實(shí)現(xiàn)三方共贏。
【文章目錄】：
1 Introduction
2 Definition of the core interests of tourism along the Ancient Tea Horse Road cultural route in the south of Yunnan
    2.1 Definition of interests
    2.2 Definition of core interests
3 Analysis of the subjects of tourism interests along the Ancient Tea Horse Road cultural route in the south of Yunnan
    3.1 Analysis of stakeholders
        3.1.1 Governments
        3.1.2 Tourism enterprises
        3.1.3 Communities and residents
    3.2 Analysis of contradictions in the game relationship
        3.2.1 The game relationship and contradictions between governments and community residents
        3.2.2 Game relationship and contradiction between governments and tourism enterprises
        3.2.3 Game relationship and contradictions between community residents and tourism enterprises
4 Suggestions for win-win strategies
    4.1 The establishment of appropriate mechanisms
    4.2 The essentials of realizing interests
    4.3 Supervision and management
    4.4 Community participation
5 Conclusions

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