【摘要】：隨著網(wǎng)絡(luò)技術(shù)的發(fā)展和移動網(wǎng)絡(luò)的覆蓋,網(wǎng)絡(luò)已經(jīng)成為人們休閑娛樂等各種社會活動的主陣地。以趣緣形態(tài)聚合而成的網(wǎng)絡(luò)社群的細(xì)分形態(tài)也為商業(yè)營銷提供了分眾平臺保障。短視頻UGC以其音畫同步形式,在碎片化閱讀為主導(dǎo)傳播形態(tài)的當(dāng)下,成為最高效的傳播方式。建立優(yōu)勢IP,以文化和觀念為手段的軟性植入方式,使受眾在帶入式引導(dǎo)的狀態(tài)下認(rèn)識產(chǎn)品、理解產(chǎn)品,并在不斷跟進(jìn)與延續(xù)的催生下,培養(yǎng)趣緣社區(qū)中的潛在消費(fèi)受眾,能夠更有效地為商業(yè)活動提供高效的商業(yè)營銷方式。
[Abstract]:With the development of network technology and the coverage of mobile network, the network has become the main position of various social activities such as people's leisure and entertainment. The subdivision of the network community formed by the combination of interest and interest also provides a niche platform for commercial marketing. Short video UGC is the most efficient communication mode with its synchronized form of sound and painting, which is dominated by fragmented reading. To establish the soft implantation method of advantage IP, by means of culture and concept, so that the audience can understand the product, and train the potential consumer audience in the interest community under the continuous follow-up and continuation. Can more effectively provide efficient commercial marketing for business activities.
【作者單位】： 吉林工程技術(shù)師范學(xué)院傳媒與數(shù)理學(xué)院;
【分類號】：G206-F
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本文編號：2306894