【摘要】：包裝是顧客和產(chǎn)品之間無聲的推銷員,是現(xiàn)實(shí)商店營銷的有效工具。目前,新媒體時代最具時代特征的就是網(wǎng)絡(luò)宣傳,利用網(wǎng)絡(luò)進(jìn)行產(chǎn)品宣傳是新媒體時代的社會必然需求。在此基礎(chǔ)上,旅游產(chǎn)品通過包裝宣傳的同時,讓人們看到的包裝是多角度的,提升的是本土文化品牌。本文圍繞四川旅游產(chǎn)品的推廣需求,科學(xué)、深入解析網(wǎng)絡(luò)平臺下其產(chǎn)品包裝的設(shè)計的創(chuàng)新模式,通過大量調(diào)研人們對網(wǎng)絡(luò)文化的認(rèn)知和依賴,結(jié)合產(chǎn)品的特色、包裝審美的需求、現(xiàn)有包裝設(shè)計平臺的表現(xiàn)形式等資料,探索產(chǎn)品包裝及旅游文化的延展內(nèi)容。
[Abstract]:Packaging is a silent salesman between customers and products, and is an effective marketing tool for real stores. At present, the most characteristic of the new media era is the network propaganda. On this basis, tourism products through packaging publicity, let people see the packaging is multi-angle, promote the local cultural brand. This paper focuses on Sichuan tourism products promotion needs, science, in-depth analysis of the innovative model of product packaging design under the network platform, through a large number of research people's knowledge and dependence on the network culture, combined with the characteristics of the product, The requirements of packaging aesthetic, the existing packaging design platform, and other information, explore the product packaging and tourism culture extension.
【作者單位】： 成都紡織高等�？茖W(xué)校;
【基金】：四川省哲學(xué)社會科學(xué)重點(diǎn)研究項目階段性成果,項目編號:WHCY2013B03
【分類號】：TB482

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