媒體平臺經濟的實踐及轉型——兼談大眾網的電商嘗試
發(fā)布時間：2018-11-22 14:04
【摘要】：正傳統(tǒng)媒體在已形成的"傳統(tǒng)媒體平臺經濟"轉型到"新媒體平臺經濟"時,電子商務是一個不錯的轉型切入點。平臺經濟并不是一種全新的商業(yè)模式,傳統(tǒng)意義上的中介所扮演的就是平臺型企業(yè)的角色,其從事的經濟活動即屬于平臺經濟。傳統(tǒng)媒體所做的一些活動,例如會展、車展、房展,也屬于平臺經濟,可稱為"傳統(tǒng)媒體平臺經濟"。隨著現(xiàn)代信息技術的高速發(fā)展,互聯(lián)網技術日益普及,平臺經濟成為經濟
[Abstract]:E-commerce is a good breakthrough point in the transformation of traditional media platform economy from traditional media platform economy to new media platform economy. Platform economy is not a brand new business model. The traditional intermediary plays the role of platform enterprise, and the economic activities it engages in belong to platform economy. Some activities done by traditional media, such as exhibition, auto exhibition and house show, are also platform economy, which can be called "traditional media platform economy". With the rapid development of modern information technology and the increasing popularity of Internet technology, the platform economy has become an economy.
【作者單位】： 大眾網;山東大眾信息產業(yè)公司;
【分類號】：G219.2-F
，
本文編號：2349580
[Abstract]:E-commerce is a good breakthrough point in the transformation of traditional media platform economy from traditional media platform economy to new media platform economy. Platform economy is not a brand new business model. The traditional intermediary plays the role of platform enterprise, and the economic activities it engages in belong to platform economy. Some activities done by traditional media, such as exhibition, auto exhibition and house show, are also platform economy, which can be called "traditional media platform economy". With the rapid development of modern information technology and the increasing popularity of Internet technology, the platform economy has become an economy.
【作者單位】： 大眾網;山東大眾信息產業(yè)公司;
【分類號】：G219.2-F
，
本文編號：2349580
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