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IP熱的冷觀察——對于電視媒體IP常態(tài)化管理模式的思考

發(fā)布時間:2018-05-10 09:31

  本文選題:網(wǎng)絡(luò)文學(xué)作品 + 版權(quán)費(fèi); 參考:《中國電視》2016年02期


【摘要】:正IP是Intellectual Property的縮寫,也就是知識產(chǎn)權(quán)。眼下,在中國的影視圈,IP熱可謂盛極一時。一方面,隨著《古劍奇譚》《花千骨》《盜墓筆記》等影視劇的熱播,網(wǎng)絡(luò)文學(xué)作品的IP遭到爆炒,很多IP的版權(quán)費(fèi)瘋狂上漲了幾十倍,價格賣到幾百萬甚至上千萬。許多影視機(jī)構(gòu)更是大量搶購、囤積IP。另一方面,很多電視媒體也對國外的節(jié)目
[Abstract]:Positive IP is the abbreviation of Intellectual Property, which is intellectual property. At present, in China's film and television industry IP fever can be described as the peak. On the one hand, with the popularity of movies and TV dramas such as "Goujian Qiantan" Flower a thousand bones "and" Tomb-Theft Notes ", the IP of the network literature works has been exploding, and many IP copyright fees have gone up by tens of times, and the price has been sold to millions or even tens of millions. Many film and television organizations are buying up a large number of hoarding IPs. On the other hand, many television media are also interested in foreign programs
【作者單位】: 湖南廣播電視臺;
【分類號】:G229.2

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