發(fā)布時間：2018-05-22 18:21

  本文選題：新媒體 + 舊媒體　； 參考：《沈陽師范大學(xué)》2017年碩士論文

【摘要】：上個世紀(jì)中葉,數(shù)字化浪潮使個人電腦得到普及,那些能夠熟練使用移動式影像設(shè)備的藝術(shù)家們,慢慢開始利用這個方法去進(jìn)行他們的作品創(chuàng)作,新媒體藝術(shù)就這樣誕生了。現(xiàn)如今,國內(nèi)視覺新媒體行業(yè)已漸漸形成了相對來說比較健全的產(chǎn)業(yè)鏈,主要組成部分有:客戶、雇主、信息供應(yīng)商、運營平臺、科技開發(fā)者、分營者等等。我國新媒體藝術(shù)產(chǎn)業(yè)表現(xiàn)出多元化的經(jīng)營特點,手機自媒體、網(wǎng)絡(luò)媒體、移動視聽媒體、戶外數(shù)字媒體等各種各樣的新媒體平臺紛紛涌現(xiàn),共同構(gòu)建起我國的新媒體產(chǎn)業(yè),市場競爭也在逐漸加大�？萍嫉倪M(jìn)步促進(jìn)了視覺文化的傳播手段。“圖形”這種中間媒介正逐漸成為人們感知和認(rèn)識世界的普遍選擇,人們越來越依賴于圖形,圖形所承擔(dān)的責(zé)任也越來越大。新媒體中的圖形設(shè)計與應(yīng)用從橫向上看,打破了不同民族不同語言的限制;同一個國家同一個區(qū)域內(nèi),并沒有語言文字的限制,從前用文字傳遞信息的方式也逐漸被改變著,人們正逐漸走進(jìn)大眾文化交互的時代浪潮中,全球經(jīng)濟一體化拉近了各個國家之間的聯(lián)系,圖形圖像打破了語言文字的限制,成為了最主要的文化傳播手段,成為了全世界人民溝通的紐帶溝通的橋梁。而在這樣的大環(huán)境下,在新媒體中如何設(shè)計出既能適合大眾文化審美品位又能反映積極向上樂觀愉悅態(tài)度的圖形的表現(xiàn)方法及規(guī)則規(guī)范就成為了我們需要探究的重中之重。主要方面:新媒體藝術(shù)、新媒體中的圖形與傳統(tǒng)圖形比較、圖形消費、國內(nèi)外新媒體中的圖形設(shè)計與應(yīng)用對比分析、舊媒體與新媒體對比分析、什么是新媒體藝術(shù)中的圖形、新媒體中圖形的審美特征、新媒體中的圖形該怎樣設(shè)計怎樣應(yīng)用。
[Abstract]:In the middle of the last century, when the digital wave made personal computers popular, artists who were skilled in using mobile imaging devices slowly began to use this method to create their works, and new media art was born. Nowadays, the domestic visual new media industry has gradually formed a relatively sound industrial chain, the main components are: customers, employers, information suppliers, operating platforms, technology developers, sub-operators and so on. The new media art industry of our country displays the diversified management characteristic, the mobile phone self-media, the network media, the mobile audio-visual media, the outdoor digital media and so on various new media platform emerges one after another, constructs our country's new media industry together. Market competition is also gradually increasing. The progress of science and technology has promoted the means of communication of visual culture. "Graphics" is gradually becoming a popular choice for people to perceive and understand the world. People rely more and more on graphics, and the responsibility of graphics is increasing. The graphic design and application in the new media have broken the restriction of different nationalities and different languages from the horizontal point of view; in the same country and the same region, there is no language and character restriction, and the way in which the text was used to transmit information has been gradually changed. People are gradually entering the era of mass cultural interaction, the integration of global economy has brought closer the relationship between various countries, graphics and images have broken the language constraints, become the most important means of cultural communication. It has become the bridge of communication between people all over the world. In such a big environment, how to design the expression methods and rules of graphics which can not only suit the aesthetic taste of popular culture but also reflect the positive, optimistic and pleasant attitude in the new media has become the most important thing that we need to explore. Main aspects: new media art, new media graphics and traditional graphics comparison, graphics consumption, domestic and foreign new media graphics design and application comparative analysis, old media and new media comparative analysis, what is new media art graphics, The aesthetic features of graphics in new media and how to design and apply them.
【學(xué)位授予單位】：沈陽師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J51

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本文編號：1923143