【摘要】：人們常說“眼見為實(shí),耳聽為虛”,由此可見,平日里我們對自己眼睛的信任程度。但是有些時(shí)候,眼睛并不是在如實(shí)地反映客觀事物的真相,這就是視錯(cuò)覺在搞鬼。在現(xiàn)代藝術(shù)設(shè)計(jì)中,視錯(cuò)覺的原理不論是在平面設(shè)計(jì)、產(chǎn)品設(shè)計(jì)、室內(nèi)設(shè)計(jì)、服裝設(shè)計(jì)還是舞臺效果等等都得到了較為廣泛的應(yīng)用。基于所學(xué)專業(yè)為廣告學(xué)的出發(fā)點(diǎn)考慮,在如今高速發(fā)展的新媒體中,廣告從業(yè)者如果想要獲得新的視覺傳播理念,就必須不斷提高自己的設(shè)計(jì)思維,緊跟當(dāng)下社會的文化現(xiàn)象,只有這樣才能更好的抓住人們的注意力。在這種情況下,視錯(cuò)覺這一特殊的視覺現(xiàn)象,以它獨(dú)特的表現(xiàn)手法和趣味性的特點(diǎn)脫穎而出,對人們造成強(qiáng)烈的視覺沖擊力,因而受到廣大設(shè)計(jì)者的青睞。視錯(cuò)覺作為當(dāng)下一種別具一格的藝術(shù)形式,將簡單的幾何圖形經(jīng)過特殊的排列方式營造出多變的空間關(guān)系,并通過奇妙的圖形組織關(guān)系抓住大眾群體的眼球。在它創(chuàng)造出與眾不同的設(shè)計(jì)效果的時(shí)候,大大的激發(fā)了人們對藝術(shù)設(shè)計(jì)的興趣。本文筆者選擇從視錯(cuò)覺的基本原理出發(fā),分析其產(chǎn)生的原因,通過結(jié)合典型案例加深對視錯(cuò)覺的認(rèn)識,總結(jié)視錯(cuò)覺給視覺傳達(dá)設(shè)計(jì)帶來的影響,從而對筆者日后的畢業(yè)設(shè)計(jì)給予正確的引導(dǎo)。
[Abstract]:People often say, "seeing is true, hearing is empty", this shows that we believe in our eyes on a regular basis. But sometimes, the eyes are not really reflecting the truth of objective things, this is optical illusion in the devil. In modern art design, the principle of visual illusion has been widely used in graphic design, product design, interior design, costume design, stage effect and so on. In today's rapidly developing new media, if advertising practitioners want to gain a new concept of visual communication, they must constantly improve their design thinking and keep up with the cultural phenomenon of the present society. This is the only way to better capture the attention of people. In this case, the visual illusion, a special visual phenomenon, stands out because of its unique expression technique and interesting characteristics, which causes strong visual impact on people, and is therefore favored by the majority of designers. As the next unique art form, optical illusion creates a changeable spatial relationship through a special arrangement of geometric figures, and catches the attention of the masses through the wonderful graphic organization relationship. When it creates an unusual design effect, it greatly arouses people's interest in art design. Based on the basic principle of visual illusion, the author analyzes the causes of it, and summarizes the influence of visual illusion on the design of visual communication by combining with typical cases to deepen the understanding of visual illusion. In order to the author in the future graduation project to give the correct guidance.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J505

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本文編號：2276661