【摘要】：正設(shè)計(jì)說明:"陜西毛公餐飲管理有限公司"——基于"毛公餐飲"的企業(yè)特色定位出發(fā),重新設(shè)計(jì)標(biāo)志并由此展開的Ⅵ視覺形象部分的提升。設(shè)計(jì)過程中從"標(biāo)志的基礎(chǔ)部分應(yīng)用","事物用品類"。"包裝用品類","制服系統(tǒng)類"。"媒體標(biāo)志類"、"廣告招牌類"、"指示系統(tǒng)類"、"環(huán)境系統(tǒng)類"、"交通工具類"及"展示風(fēng)格類"等10個(gè)大類方向進(jìn)行設(shè)計(jì)分析定位,旨在全面提升以餐飲業(yè)為主的企業(yè)視覺形象部分。
[Abstract]:Shaanxi Maogong Restaurant Management Co., Ltd. - Based on the enterprise characteristic positioning of Maogong Restaurant, redesign the logo and promote the visual image of VI. Design process from "the basic part of the logo application", "food supplies", "packaging supplies", "uniform systems", "media logo", "wide" Signboards, indicating systems, environment systems, vehicles and Exhibition styles are designed and analyzed in 10 major directions, aiming at improving the visual image of the catering industry.
【作者單位】： 西安理工大學(xué)藝術(shù)與設(shè)計(jì)學(xué)院;
【分類號】：J524
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