發(fā)布時間：2018-01-16 02:27

  本文關(guān)鍵詞：論現(xiàn)代設(shè)計的反色彩設(shè)計　出處：《齊魯工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 色彩 現(xiàn)代設(shè)計 反色彩 簡約

【摘要】：隨著信息社會的不斷發(fā)展，現(xiàn)代設(shè)計因控制著信息傳達(dá)的效率而對人們社會生活的影響越來越大。色彩作為現(xiàn)代設(shè)計必不可少的元素，在很大程度上決定了設(shè)計作品的成敗。正是由于色彩在設(shè)計中的重要作用，我們在設(shè)計創(chuàng)作過程中必須掌握好色彩的使用，色彩使用難于簡而非雜。近年來，隨著人們的生活水平越來越富裕，設(shè)計師們?yōu)榱藵M足需求，更快速地吸引人的視覺關(guān)注，開始在設(shè)計中的使用越來越多色彩，這樣反而造成相反的后果。于是人們開始倡導(dǎo)節(jié)儉、不浪費的生活觀念，所以追求色彩簡潔明快、形式簡約清新且富有時代感的反色彩設(shè)計出現(xiàn)了，反色彩設(shè)計并不是反對色彩的使用，也不會否定色彩在現(xiàn)代設(shè)計中的重要地位，只是相對現(xiàn)代設(shè)計中色彩過度使用的現(xiàn)狀提出的一種追求簡約、追求簡潔的設(shè)計形式。它有效地應(yīng)對了現(xiàn)代設(shè)計發(fā)展中的種種問題，必然會成為現(xiàn)代設(shè)計中有著巨大影響力的設(shè)計風(fēng)格，豐富現(xiàn)代設(shè)計多元化的發(fā)展趨勢和設(shè)計理念。 本文共分六章，四大部分。第一部分對色彩的相關(guān)概述以及色彩在現(xiàn)代設(shè)計中的重要地位及其存在的問題進行分析，并介紹了色彩在國內(nèi)外現(xiàn)代設(shè)計發(fā)展的現(xiàn)狀。第二部分，對反色彩設(shè)計結(jié)合現(xiàn)代設(shè)計的現(xiàn)狀進行定義，在此基礎(chǔ)上分析反色彩設(shè)計的類型、特征、重要性及其反色彩設(shè)計和經(jīng)濟發(fā)展的關(guān)系。第三部分，詳細(xì)介紹“反色彩設(shè)計”表現(xiàn)形式，通過國內(nèi)外的成敗案例分別從廣告、標(biāo)志、包裝、書籍、網(wǎng)頁等設(shè)計形式對反色彩設(shè)計進行全方位的介紹。第四部分，介紹了反色彩設(shè)計的國內(nèi)外現(xiàn)狀，分析反色彩設(shè)計對現(xiàn)代設(shè)計的啟示，對反色彩設(shè)計的未來發(fā)展趨勢進行預(yù)測與分析，并作出文章總結(jié)。 本文希望對現(xiàn)代設(shè)計中反色彩設(shè)計的進行深層次解讀，挖掘提煉反色彩設(shè)計的特征與表現(xiàn)形式，尤其是通過反色彩在不同設(shè)計載體中體現(xiàn)的研究，分析反色彩設(shè)計對現(xiàn)代設(shè)計的影響，分析反色彩設(shè)計特有的簡約形式融入到設(shè)計作品中，把握色彩使用的黑白灰關(guān)系，設(shè)計具有反色彩特性、適應(yīng)市場的創(chuàng)意作品，從而更好的推廣反色彩設(shè)計，推動現(xiàn)代設(shè)計和社會經(jīng)濟的長足發(fā)展。
[Abstract]:With the development of information society, modern design has more and more influence on people's social life because of controlling the efficiency of information communication. Color is an essential element of modern design. To a great extent, it determines the success or failure of design works. It is because of the important role of color in the design, we must master the use of color in the process of design creation, the use of color is difficult to simplify rather than miscellaneous. In recent years. As people's living standards become more and more affluent, designers begin to use more and more colors in design in order to meet their needs and attract visual attention more quickly. So people began to advocate the idea of frugality, not waste of life, so the pursuit of color concise and bright, simple and fresh form and rich in the modern sense of anti-color design appeared. Anti-color design is not opposed to the use of color, nor will it deny the important position of color in modern design. The pursuit of simple design form. It effectively responds to various problems in the development of modern design, and will inevitably become a design style with great influence in modern design. Enrich the development trend and design concept of modern design diversification. This paper is divided into six chapters, four parts. The first part of the color of the relevant overview and color in the modern design of the important position and the existing problems are analyzed. And introduced the development of color in modern design at home and abroad. The second part, the anti-color design combined with the status quo of modern design is defined, and on this basis, the types and characteristics of anti-color design are analyzed. The importance and the relationship between anti-color design and economic development. The third part introduces the manifestation of "anti-color design" in detail, through the success or failure cases at home and abroad, respectively from advertising, logo, packaging, books. In part 4th, the author introduces the current situation of anti-color design at home and abroad, and analyzes the enlightenment of anti-color design to modern design. Forecast and analyze the future development trend of reverse color design, and make a summary of the article. This paper hopes to carry on the deep level interpretation to the modern design inverse color design, excavates and refines the inverse color design characteristic and the manifestation form, especially through the research which the reverse color manifests in the different design carrier. This paper analyzes the influence of inverse color design on modern design, analyzes that the simple form of inverse color design is integrated into the design works, and grasps the black and white grey relation of color use, and the design has anti-color characteristics. Adapt to the market creative works, so as to better promote anti-color design, promote modern design and the rapid development of social economy.
【學(xué)位授予單位】：齊魯工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J51

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 陳煒;;設(shè)計色彩在消費文化時代的價值探究[J];消費導(dǎo)刊;2009年07期

2 方燕燕;;解構(gòu)現(xiàn)代書籍裝幀設(shè)計中的整體性理念[J];編輯學(xué)刊;2012年06期

3 葉洋;;圖形語言的情感特征在現(xiàn)代包裝設(shè)計中的體現(xiàn)[J];大家;2011年06期

4 安記明;;產(chǎn)品包裝與色彩設(shè)計[J];科教文匯(中旬刊);2007年08期

5 王峗平;;論現(xiàn)代招貼設(shè)計中的簡潔之美[J];科技信息(科學(xué)教研);2007年27期

6 鄭利鋒;;試論平面設(shè)計的簡約之美[J];南昌教育學(xué)院學(xué)報;2007年04期

7 胡婷婷;;包裝設(shè)計中的色彩信息與功能[J];華章;2010年01期

8 陳雅杰;;色彩在平面設(shè)計中的表達(dá)[J];科技信息;2011年10期

9 劉曙光;;平面設(shè)計引領(lǐng)青年人的現(xiàn)代生活[J];青島理工大學(xué)學(xué)報;2011年01期

10 王興永;談?wù)務(wù)匈N的色彩設(shè)計[J];徐州教育學(xué)院學(xué)報;2000年02期

，

本文編號：1431159