【摘要】：回顧中國(guó)大型電視紀(jì)錄片的發(fā)展歷程,不難發(fā)現(xiàn)會(huì)有一系列非常重要的轉(zhuǎn)型之點(diǎn),在每個(gè)轉(zhuǎn)型之點(diǎn)均會(huì)出現(xiàn)極具代表性且產(chǎn)生過(guò)廣泛而有深遠(yuǎn)影響力的紀(jì)錄作品。進(jìn)入新世紀(jì)以來(lái),隨著《故宮》、《大國(guó)崛起》等紀(jì)錄片的熱映,我國(guó)紀(jì)錄片在選材、美學(xué)追求、藝術(shù)語(yǔ)言上均表現(xiàn)出了明顯的轉(zhuǎn)型線索,這些轉(zhuǎn)型帶來(lái)的回報(bào)便是:有多部大型紀(jì)錄片頻頻播出并造成轟動(dòng)效應(yīng),紀(jì)錄片所獲廣告投放持續(xù)上漲,紀(jì)錄片進(jìn)入院線的數(shù)量以及票房在不斷創(chuàng)新高。而在高唱“現(xiàn)代化”的今天,2012年播出的《舌尖上的中國(guó)1》和2015年播出的《舌尖上的中國(guó)2》作為反映傳統(tǒng)中國(guó)飲食的系列紀(jì)錄片,其所引起的轟動(dòng)效應(yīng)恐怕連創(chuàng)作者們都未曾想到。為此,在新世紀(jì)背景下,我國(guó)大型電視紀(jì)錄片的發(fā)展現(xiàn)狀,市場(chǎng)化發(fā)展的轉(zhuǎn)型機(jī)遇、動(dòng)力和未來(lái)趨勢(shì),成為了專家和學(xué)者、媒體工作者討論的熱點(diǎn)話題。在此背景下,本文以新世紀(jì)以來(lái)在國(guó)家級(jí)電視臺(tái)播出并產(chǎn)生過(guò)重要影響的大型電視紀(jì)錄片為研究樣本,采用文獻(xiàn)分析法、對(duì)比分析法與邏輯分析法等研究方法,對(duì)新世紀(jì)以來(lái)我國(guó)大型電視紀(jì)錄片市場(chǎng)化轉(zhuǎn)型及其特征進(jìn)行研究。全文共分為四個(gè)部分:第一部分主要回顧了我國(guó)大型電視紀(jì)錄片歷經(jīng)的三個(gè)歷史時(shí)期,即宣教期、紀(jì)實(shí)期與市場(chǎng)轉(zhuǎn)型期,同時(shí)分析了市場(chǎng)化的四大動(dòng)力,即政治動(dòng)力、文化動(dòng)力、社會(huì)動(dòng)力與市場(chǎng)動(dòng)力;第二部分重點(diǎn)聚焦于新世紀(jì)以來(lái)我國(guó)大型電視紀(jì)錄片的市場(chǎng)化轉(zhuǎn)型,分析了其市場(chǎng)化轉(zhuǎn)型的背景、現(xiàn)狀及可行性;第三部分從“大眾化”創(chuàng)作實(shí)踐與“多元化”創(chuàng)作理念兩個(gè)層面窺視了我國(guó)大型電視紀(jì)錄片市場(chǎng)化轉(zhuǎn)型的特征;第四部分展望了我國(guó)大型電視紀(jì)錄片市場(chǎng)化轉(zhuǎn)型的未來(lái)之路,希望我國(guó)未來(lái)能夠產(chǎn)出更多的優(yōu)秀的大型紀(jì)錄片,并且在市場(chǎng)化的道路上,取得更好的發(fā)展成果。
[Abstract]:It is not difficult to find a series of very important transition points in the development of China's large-scale TV documentaries. At each transition point there will be extremely representative and have produced extensive and far-reaching documentary works. Since entering the new century, with the popularity of "The Imperial Palace" and "the rise of the Great Power", Chinese documentaries have shown obvious clues of transition in material selection, aesthetic pursuit, and artistic language. The payoff from these shifts is that there are a number of big documentaries that have been broadcast and have caused a sensation, that the number of documentaries has been rising, the number of documentaries coming into the cinema and the box office are hitting new highs. And today, singing "Modernization", China 1 on the tongue in 2012 and China 2 on the tongue in 2015 are part of a series of documentaries that reflect traditional Chinese diet. The sensational effect it has caused may not even have been thought of by its creators. Therefore, under the background of the new century, the status quo of the development of large-scale TV documentaries in China, the transformation opportunities, motive forces and future trends of market-oriented development have become hot topics discussed by experts and scholars, as well as media workers. Under this background, this article takes the large-scale television documentary which has been broadcast in the national television station since the new century as the research sample, adopts the literature analysis method, the contrast analysis method and the logic analysis method, etc. This paper studies the market-oriented transformation and characteristics of large-scale TV documentaries in China since the new century. The thesis is divided into four parts: the first part mainly reviews the three historical periods of China's large-scale TV documentaries, that is, the propaganda period, the documentary period and the market transformation period. At the same time, it analyzes the four major driving forces of marketization, that is, the political power. Cultural, social and market forces; The second part focuses on the market-oriented transformation of China's large-scale television documentaries since the new century, and analyzes the background, current situation and feasibility of the market-oriented transformation. The third part looks at the characteristics of the market-oriented transformation of China's large-scale TV documentary from the two aspects of "popular" creative practice and "pluralistic" creative concept. The fourth part looks forward to the future of the market-oriented transformation of China's large-scale television documentaries, hoping that China will be able to produce more excellent large-scale documentaries in the future, and achieve better development results on the road of marketization.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J952

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