昆明山推公司銷售人員績效考核體系研究
[Abstract]:Performance appraisal is a key part of performance management in enterprise human resource management. It promotes the improvement of employee's own quality, realizes self-value, and provides the basis for enterprise's performance management. It is helpful to the resource allocation and target coordination of the enterprise. With economic globalization, intensified market competition and changes in the internal and external environment, most enterprises have realized the importance of performance appraisal, and some enterprises have also established their own performance appraisal system. However, in practice, the results are contrary. Therefore, under the background of domestic politics, economy and social culture, using scientific research methods, the general theory and method of enterprise performance appraisal can become an effective tool of enterprise management practice and improve the level of enterprise performance. To promote the sustainable and healthy development of enterprises. This paper takes the performance appraisal of sales staff of Kunming Mountain push Company as an example, through literature reading, on-the-spot communication and interview, questionnaire investigation, empirical observation and so on. First of all, on the basis of studying the theory of performance appraisal, through the general situation of construction machinery industry in China and the present situation of Kunming Mountain push Company, this paper analyzes and discusses the present situation, existing problems and causes of the problems in the performance appraisal of sales personnel of Kunming Mountain push Company. Then the performance appraisal system indicators and specific content are studied and designed. Finally, the implementation scheme and the implementation effect are evaluated. The key performance index KPI evaluation system can be applied to the performance management practice of the company's sales personnel. The research of this paper is to study and apply the theory of performance appraisal and performance management, apply the classical theory to the appraisal practice of the sales personnel of Kunming Mountain push Company, and solve the problem that the sales personnel of this company are not unified in thought and not highly motivated. Performance decline and other series of problems. At the same time, it causes other similar small and medium-sized construction machinery agents to pay attention to the performance appraisal, and provides some reference for its construction of a reasonable and effective performance appraisal system.
【學(xué)位授予單位】:云南大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F272.92;F426.4
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