国产伦乱,一曲二曲欧美日韩,AV在线不卡免费在线不卡免费,搞91AV视频

TTF對(duì)使用手機(jī)APP購(gòu)買服裝意愿的影響研究

發(fā)布時(shí)間:2018-11-11 14:05
【摘要】:目前,電子商務(wù)與傳統(tǒng)的網(wǎng)絡(luò)購(gòu)物市場(chǎng)已經(jīng)邁向成熟,服裝銷售競(jìng)爭(zhēng)的新突破點(diǎn)已經(jīng)開始向移動(dòng)互聯(lián)網(wǎng)轉(zhuǎn)移。所以如何才能使服裝類手機(jī)APP的設(shè)計(jì)與消費(fèi)者的需求相匹配,從而使消費(fèi)者真正采納和接受使用手機(jī)APP購(gòu)買服裝,成為了服裝營(yíng)銷領(lǐng)域一個(gè)備受關(guān)注的研究課題。 本文首先通過文獻(xiàn)研究,對(duì)手機(jī)APP、相關(guān)任務(wù)技術(shù)匹配理論和購(gòu)買意愿的研究情況進(jìn)行了總結(jié)歸納,,確定了研究方向和研究重點(diǎn)。針對(duì)服裝類手機(jī)APP購(gòu)物這一特定研究對(duì)象,在傳統(tǒng)任務(wù)技術(shù)匹配量表基礎(chǔ)上,引入有關(guān)屬于服裝類手機(jī)APP任務(wù)技術(shù)匹配的測(cè)量指標(biāo),構(gòu)建了本文的研究框架。 其次,以北京地區(qū)為主要采樣地點(diǎn),通過深度訪談和問卷調(diào)查等方法,完成樣本數(shù)據(jù)的收集,采用SPSS19.0軟件對(duì)收集的數(shù)據(jù)進(jìn)行分析,以定量的方式探討服裝類手機(jī)APP任務(wù)技術(shù)匹配(TTF)對(duì)于消費(fèi)者使用手機(jī)APP購(gòu)買服裝意愿的影響,得出的主要結(jié)論有: (1)服裝類手機(jī)APP的任務(wù)技術(shù)匹配提取了五個(gè)維度:服裝相關(guān)信息質(zhì)量、APP系統(tǒng)安全性、服裝相關(guān)信息呈現(xiàn)、APP功能設(shè)計(jì)和APP系統(tǒng)易用性。 (2)服裝類手機(jī)APP系統(tǒng)易用性、APP功能設(shè)計(jì)、服裝相關(guān)信息呈現(xiàn)與購(gòu)買意愿都存在正向顯著相關(guān)關(guān)系,其中APP系統(tǒng)易用性影響最大,隨后是服裝類APP功能設(shè)計(jì)和服裝相關(guān)信息呈現(xiàn)。服裝類手機(jī)APP服裝相關(guān)信息質(zhì)量以及系統(tǒng)安全性對(duì)購(gòu)買意愿的影響不顯著。
[Abstract]:At present, e-commerce and the traditional online shopping market have moved towards maturity, and the new breakthrough point of clothing sales competition has begun to shift to the mobile Internet. So how to make the design of the clothing mobile phone APP match the consumers' needs, so that consumers can really adopt and accept the use of mobile phone APP to buy clothing, which has become a hot research topic in the field of clothing marketing. In this paper, first of all, through the literature research, we summarize and summarize the theory of mobile phone APP, related task matching and purchase intention, and determine the research direction and research focus. Aiming at the specific research object of clothing mobile phone APP shopping, based on the traditional task-based technology matching scale, this paper constructs the research framework of this paper by introducing the measurement index of the clothing mobile phone APP task matching. Secondly, taking the Beijing area as the main sampling place, through the methods of in-depth interview and questionnaire survey, the collection of sample data is completed, and the collected data are analyzed by SPSS19.0 software. To explore quantitatively the influence of APP task-matching (TTF) on consumers' willingness to buy clothing using mobile phone APP. The main conclusions are as follows: (1) the task technology matching of apparel mobile phone APP extracts five dimensions: clothing related information quality, APP system security, clothing related information presentation, APP function design and APP system ease of use. (2) there are significant positive correlations among APP system usability, APP function design, clothing information presentation and purchase intention, among which APP system has the greatest influence on usability. Then is the clothing APP function design and clothing related information presentation. The influence of clothing mobile phone APP clothing related information quality and system security on purchase intention is not significant.
【學(xué)位授予單位】:北京服裝學(xué)院
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:TP311.56;F724.6;F713.55

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 陳明亮;客戶生命周期利潤(rùn)變化趨勢(shì)分析與應(yīng)用研究[J];管理工程學(xué)報(bào);2004年01期



本文編號(hào):2325055

資料下載
論文發(fā)表

本文鏈接:http://lk138.cn/jingjilunwen/guojimaoyilunwen/2325055.html


Copyright(c)文論論文網(wǎng)All Rights Reserved | 網(wǎng)站地圖 |

版權(quán)申明:資料由用戶4f337***提供,本站僅收錄摘要或目錄,作者需要?jiǎng)h除請(qǐng)E-mail郵箱bigeng88@qq.com
欧美性片一区| 亚洲国产午夜精品不卡| 91夜夜撸日韩无码| 女老师A片免费| 国产熟女自拍第一页| 欧美热线视频免费精品| 国内成人片r一区二区三区| 久久免费亚洲视频| 欧美日韩虐待精品| 人人人干人人人添空姐| 日韩欧美午夜福利网站| 涩爱一区二区二区av免费观看| 日本美女操逼逼视频| 亚洲精品秘一区二区巨| 日韩不卡av一二区| 国产日韩欧美yi区二区| 一区二区有限公司日本| 中文字幕黄色在线观看| 91色偷偷无码一区| 国产老熟女 search| 丁香婷婷成人无码| 国产激情久久久影院老熟女| 亚洲欧美视频不卡| 激情深爱五月婷婷网| 大鸡巴插满av| 日韩欧美中字高清视频| 日韩做爰片在线免费观看| 综合淫荡网| 狠狠搞夜夜操| 成人电影99| 久久久久日本韩国| 狠狠综合久久AV一区二区三区av | 视频黄片全套| AV在天堂网观看| 日韩无码久久丫| 任你操一区| 久久色婷婷亚洲综合| 天天综合一区二区三区在线看| 日逼视频网站免费观看| 久久青青草亚洲| 欧美三及黄色片|