【摘要】：隨著電子商務(wù)的飛速發(fā)展,O2O商務(wù)模式逐漸出現(xiàn)在人們的生活中。在中國的電子商務(wù)發(fā)展史中,越來越多的實(shí)業(yè)公司向電商平臺(tái)轉(zhuǎn)型,而O2O這種連接線上和線下的方式正適合這些公司的轉(zhuǎn)型。目前市場上的O2O模式的網(wǎng)絡(luò)平臺(tái)主要有以下幾個(gè)類型：分類信息網(wǎng)站、地方生活服務(wù)社區(qū)論壇、團(tuán)購網(wǎng)站、點(diǎn)評(píng)類網(wǎng)站。X集團(tuán)通過對(duì)市場的調(diào)查研究,預(yù)備推出本地生活服務(wù)O2O平臺(tái)"HBS", "HBS"本地化電商平臺(tái)是一個(gè)集聚各行各業(yè)的大型服務(wù)聚合平臺(tái),它不僅發(fā)布各類信息而且還提供相應(yīng)的服務(wù),整個(gè)線上線下達(dá)到閉環(huán),旨在解放現(xiàn)代人們的雙手：人們以互聯(lián)網(wǎng)設(shè)備、移動(dòng)終端為窗口,通過好幫手平臺(tái)搜索到自己需要的服務(wù)類目,在線下進(jìn)行用戶體驗(yàn)和消費(fèi)。“HBS”以此為契機(jī),進(jìn)軍繼電子商務(wù)后的又一個(gè)萬億級(jí)別的市場。此篇文章旨在通過的“HBS”本地生活服務(wù)平臺(tái)進(jìn)行環(huán)境分析、競爭模型分析后,找出最合適的平臺(tái)競爭戰(zhàn)略,讓此O2O平臺(tái)能夠站穩(wěn)市場、快速盈利。為研究好幫手電商平臺(tái)的競爭戰(zhàn)略,本文從MBA學(xué)科中的競爭理論,戰(zhàn)略管理理論、平臺(tái)理論出發(fā),通過對(duì)好幫手電商平臺(tái)的內(nèi)外部環(huán)境和行業(yè)競爭態(tài)勢SWOT分析,提煉總結(jié)出合適的競爭戰(zhàn)略,提出相應(yīng)的對(duì)策。
[Abstract]:With the rapid development of e-commerce, O 2 O business model appears gradually in people's life. In the history of e-commerce in China, more and more industrial companies are transforming to e-commerce platform, and O2O is suitable for the transformation of these companies both online and offline. At present, the O2O network platform in the market is mainly of the following types: classified information website, local life service community forum, group purchase website, comment website. The "HBS" localization e-commerce platform is a large-scale service aggregation platform that gathers all kinds of industries. It not only publishes all kinds of information but also provides corresponding services. The whole online and offline loop is designed to liberate modern people's hands: people use Internet devices, mobile terminals as windows, and search through good helper platforms for the services they need. Off-line user experience and consumption. "HBS" as an opportunity to enter the e-commerce market after another trillion-level market. The purpose of this article is to analyze the environment of the "HBS" local living service platform. After analyzing the competition model, we can find out the most suitable platform competition strategy, so that the O2O platform can stand firm market and make quick profit. In order to study the competitive strategy of the assistant e-commerce platform, this paper starts from the competition theory, the strategic management theory, the platform theory in the MBA discipline, and analyzes the internal and external environment of the good helper e-commerce platform and the competition situation of the industry SWOT. Summarize the appropriate competitive strategy and put forward the corresponding countermeasures.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6

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本文編號(hào)：2302288