發(fā)布時(shí)間：2018-05-17 04:14

  本文選題：商業(yè)模式創(chuàng)新 + 勢(shì)能模式創(chuàng)新　； 參考：《南京財(cái)經(jīng)大學(xué)》2014年碩士論文

【摘要】：隨著信息技術(shù)與經(jīng)濟(jì)全球化的發(fā)展,以產(chǎn)品生產(chǎn)為主的制造型企業(yè)與終端客戶的距離逐漸縮小。滿足顧客服務(wù)需求成為服務(wù)型企業(yè)和制造型企業(yè)的共同目標(biāo),服務(wù)企業(yè)和制造企業(yè)之間不再有明顯的界限。為適應(yīng)新經(jīng)濟(jì)形勢(shì)下的發(fā)展要求,全球的制造型企業(yè)紛紛開始向服務(wù)業(yè)轉(zhuǎn)型,提供產(chǎn)品不在是制造業(yè)的唯一價(jià)值來源,傳統(tǒng)的制造業(yè)在提供產(chǎn)品的同時(shí)開始尋求增值服務(wù)的價(jià)值。制造業(yè)逐步開始實(shí)現(xiàn)以“產(chǎn)品為中心”到“以服務(wù)為中心”的戰(zhàn)略轉(zhuǎn)型,制造業(yè)服務(wù)化已成為制造業(yè)發(fā)展的重要趨勢(shì)。服務(wù)化已成為眾多跨國(guó)公司的主要價(jià)值來源,而我國(guó)的制造企業(yè)仍未擺脫低附加值、高能耗、低層次的生產(chǎn)模式,制造業(yè)服務(wù)化是我國(guó)由“制造業(yè)大國(guó)’轉(zhuǎn)向‘制造業(yè)強(qiáng)國(guó)”的關(guān)鍵所在。制造業(yè)服務(wù)化要求制造業(yè)和服務(wù)業(yè)相互促進(jìn)、相互融合共同發(fā)展,是對(duì)制造業(yè)盈利模式的創(chuàng)新,因此,本文試圖從商業(yè)模式創(chuàng)新的視角來研究制造業(yè)服務(wù)化。制造業(yè)服務(wù)化和商業(yè)模式創(chuàng)新是組織領(lǐng)域研究的重要主題,也是企業(yè)實(shí)踐的重要理論基礎(chǔ),但尚未有學(xué)者從商業(yè)模式創(chuàng)新視角去分析制造業(yè)的服務(wù)化。商業(yè)模式創(chuàng)新指企業(yè)通過創(chuàng)新的方式整合生產(chǎn)要素從而獲取企業(yè)利潤(rùn)的經(jīng)營(yíng)系統(tǒng),因此,商業(yè)模式是分析企業(yè)價(jià)值來源的重要視角,基于此,本文試圖從商業(yè)模式創(chuàng)新視角來分析制造業(yè)盈利的新趨勢(shì)——制造業(yè)服務(wù)化。本文主要從商業(yè)模式創(chuàng)新視角出發(fā),研究了制造業(yè)服務(wù)化的相關(guān)問題。為此,我們首先對(duì)商業(yè)模式創(chuàng)新以及制造業(yè)服務(wù)化的相關(guān)文獻(xiàn)進(jìn)行了梳理,在理論梳理、研讀的基礎(chǔ)之上,本文提出了基于商業(yè)模式創(chuàng)新視角的制造業(yè)服務(wù)化研究議題,為了更深入的理解商業(yè)模式創(chuàng)新視角的制造業(yè)服務(wù)化實(shí)踐,本文選取了IBM公司進(jìn)行案例分析。通過理論和案例分析,本文發(fā)現(xiàn)基于商業(yè)模式創(chuàng)新的制造業(yè)服務(wù)化主要包括兩條路勁：一是基于勢(shì)能模式創(chuàng)新的制造業(yè)服務(wù)化,二是基于溢價(jià)模式創(chuàng)新的制造業(yè)服務(wù)化。本研究同時(shí)也探討了制造業(yè)服務(wù)化過程可能存在的一些障礙,最后,針對(duì)本文的研究結(jié)論為制造業(yè)的服務(wù)化實(shí)踐提供了相關(guān)的對(duì)策建議。
[Abstract]:With the development of information technology and economic globalization, the distance between manufacturing enterprises and terminal customers is gradually reduced. To meet the customer service demand has become the common goal of service enterprises and manufacturing enterprises, and there is no obvious boundary between service enterprises and manufacturing enterprises. In order to meet the development requirements of the new economic situation, manufacturing enterprises around the world have begun to transform into service industries, and providing products is not the only value source of manufacturing. The traditional manufacturing industry began to seek the value of value-added services while providing products. The manufacturing industry has gradually begun to realize the strategic transition from "product-centered" to "service-centered", and the service-oriented manufacturing industry has become an important trend in the development of manufacturing industry. Service has become the main value source of many multinational corporations, but the manufacturing enterprises in our country have not got rid of the low value-added, high energy consumption and low level production mode. The service of manufacturing industry is the key of our country's transition from "big manufacturing country" to "manufacturing power". The service-oriented manufacturing industry requires that the manufacturing industry and the service industry promote each other and develop together, which is the innovation of the profit model of the manufacturing industry. Therefore, this paper attempts to study the service-oriented manufacturing industry from the perspective of the innovation of the business model. Service and business model innovation of manufacturing industry is an important topic in the field of organization and also an important theoretical basis of enterprise practice. However, no scholars have analyzed the service of manufacturing industry from the perspective of business model innovation. Business model innovation refers to the business system in which the enterprise integrates the production factors to obtain the profit through the innovative way. Therefore, the business model is an important angle of view to analyze the source of enterprise value, based on this, This paper tries to analyze the new trend of manufacturing profit from the perspective of business model innovation. From the perspective of business model innovation, this paper studies the service-oriented manufacturing industry. Therefore, first of all, we comb the relevant documents of business model innovation and manufacturing service-oriented. On the basis of theoretical review and study, this paper puts forward the research topic of manufacturing service-oriented based on the perspective of business model innovation. In order to understand the manufacturing service practice from the perspective of business model innovation, this paper chooses IBM as a case study. Through theory and case analysis, this paper finds that the service-oriented manufacturing industry based on business model innovation mainly includes two ways: one is service-oriented manufacturing based on potential energy mode innovation, the other is service-oriented manufacturing industry based on premium model innovation. At the same time, this study also discusses some possible obstacles in the process of service-oriented manufacturing industry. Finally, the conclusions of this paper provide relevant countermeasures and suggestions for the service-oriented practice of manufacturing industry.
【學(xué)位授予單位】：南京財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F424

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