發(fā)布時間：2018-05-14 04:26

  本文選題：技術(shù)轉(zhuǎn)移 + 創(chuàng)新服務(wù)��； 參考：《電子科技大學(xué)》2014年碩士論文

【摘要】：在全球經(jīng)濟(jì)飛速發(fā)展和戰(zhàn)略擴(kuò)張的背景下,以科技促進(jìn)經(jīng)濟(jì)發(fā)展和社會繁榮的技術(shù)轉(zhuǎn)移活動,正成為國際間競爭合作的重要內(nèi)容和發(fā)展趨勢。在中國,以先進(jìn)科學(xué)技術(shù)帶動產(chǎn)業(yè)布局調(diào)整和區(qū)域企業(yè)轉(zhuǎn)型升級為標(biāo)志,創(chuàng)新技術(shù)轉(zhuǎn)移和成果轉(zhuǎn)化正逐步對國民經(jīng)濟(jì)和社會主義現(xiàn)代化建設(shè)產(chǎn)生著越來越廣泛和深遠(yuǎn)的影響。ZW公司依托中國J院,以企業(yè)化運作方式,自2004年起從事技術(shù)轉(zhuǎn)移業(yè)務(wù)經(jīng)營,在項目成果轉(zhuǎn)化和投資企業(yè)孵化服務(wù)方面取得了較好的業(yè)績,成為國家級技術(shù)轉(zhuǎn)移示范機(jī)構(gòu)。但隨著新經(jīng)濟(jì)環(huán)境下企業(yè)技術(shù)市場需求和科研院所管理機(jī)制改革的調(diào)整變化,ZW公司面臨著現(xiàn)有商業(yè)形式活力不足、無法有效整合創(chuàng)新資源和把握更多市場機(jī)會等問題。本文以ZW公司從事的技術(shù)轉(zhuǎn)移業(yè)務(wù)在市場的運作情況為研究對象,主要從政策環(huán)境、資源背景、市場需求、商業(yè)要素以及ZW公司的企業(yè)特征與能力等方面,采用調(diào)查法、個案研究法、經(jīng)驗總結(jié)法、模擬法以及定量、定性研究法等基礎(chǔ)研究手段,對該公司的技術(shù)轉(zhuǎn)移現(xiàn)狀進(jìn)行解讀。本文首先介紹了國內(nèi)外技術(shù)轉(zhuǎn)移的發(fā)展?fàn)顩r,初步闡述了在細(xì)分市場開展技術(shù)轉(zhuǎn)移業(yè)務(wù)的商業(yè)機(jī)會與挑戰(zhàn)。在對宏觀環(huán)境和發(fā)展趨勢的描述基礎(chǔ)上,文章對從事十年技術(shù)轉(zhuǎn)移實踐的ZW公司進(jìn)行了重點解讀,對ZW現(xiàn)有技術(shù)轉(zhuǎn)移方式、市場客戶定位、創(chuàng)新研發(fā)組織以及創(chuàng)新服務(wù)渠道等方面進(jìn)行介紹,重點對公司目前在技術(shù)領(lǐng)域選擇、研發(fā)組織方式和市場銷售定價中遇到的問題進(jìn)行了較為深入地分析,以企業(yè)發(fā)展面臨的客觀壓力和現(xiàn)實需求為驅(qū)動,最終提出對其技術(shù)轉(zhuǎn)移業(yè)務(wù)發(fā)展的策略建議。在對近幾年來國際及亞太周邊新興發(fā)展起來的工業(yè)技術(shù)研究院模式進(jìn)行介紹的基礎(chǔ)上,本文提出了“工研院”模式與ZW公司技術(shù)轉(zhuǎn)移業(yè)務(wù)相結(jié)合的大膽設(shè)想,建議集中選擇自身優(yōu)勢領(lǐng)域,構(gòu)建寧波工業(yè)技術(shù)研究院并選擇光電所作為分期建設(shè)試點,推行技術(shù)與市場更緊密的鏈接措施,實現(xiàn)目標(biāo)客戶的差異化服務(wù)和定價策略,并通過開放整合、能力建設(shè)、機(jī)制建設(shè)和文化建設(shè),共同促進(jìn)ZW技術(shù)轉(zhuǎn)移持續(xù)健康地發(fā)展。
[Abstract]:Under the background of the rapid development and strategic expansion of the global economy, technology transfer, which promotes economic development and social prosperity by science and technology, is becoming an important content and development trend of international competition and cooperation. In China, advanced science and technology have led to the adjustment of industrial layout and the transformation and upgrading of regional enterprises. Innovation technology transfer and achievement transformation are gradually exerting more and more extensive and far-reaching influence on the national economy and socialist modernization. ZW Company, relying on China J Hospital, has been engaged in technology transfer business since 2004. It has made good achievements in project achievement transformation and investment in incubating service, and has become a national demonstration organization for technology transfer. However, with the change of the technological market demand of enterprises and the reform of management mechanism of scientific research institutes under the new economic environment, ZW Company is facing the problems of insufficient vitality of existing commercial forms, unable to effectively integrate innovative resources and grasp more market opportunities. This paper takes the operation of technology transfer business of ZW Company in the market as the research object, mainly from the policy environment, resource background, market demand, commercial elements and ZW company's enterprise characteristics and capabilities, etc. Case study method, experience summary method, simulation method, quantitative and qualitative research method and other basic research means, this paper interprets the present situation of technology transfer of the company. This paper first introduces the development of technology transfer at home and abroad, and expounds the business opportunities and challenges of technology transfer in the market segment. On the basis of describing the macro environment and development trend, the paper mainly interprets ZW Company, which is engaged in ten years of technology transfer practice, and points out the existing technology transfer mode and market customer orientation of ZW. The innovative R & D organizations and innovative service channels are introduced, with emphasis on the in-depth analysis of the problems encountered in the selection of the technical field, the organization of R & D, and the pricing of marketing and sales. Driven by the objective pressure and realistic demand of enterprise development, the paper finally puts forward some suggestions on the development of technology transfer business. Based on the introduction of the industrial technology research institute model which has been developed in recent years, the paper puts forward the bold idea of combining the "Industrial Research Institute" model with the technology transfer business of ZW Company. It is suggested that we should focus on choosing our own superior field, construct Ningbo Industrial Technology Research Institute and select Optoelectronic Institute as a pilot project in stages, and carry out closer linking measures between technology and market, so as to realize the differentiated service and pricing strategy of target customers. And through open integration, capacity building, mechanism building and cultural construction, ZW technology transfer to promote sustainable and healthy development.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.48;F273.1

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本文編號：1886330