本文關(guān)鍵詞：Android系統(tǒng)機頂盒的國內(nèi)市場營銷策略研究　出處：《上海外國語大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著Android系統(tǒng)在各種終端電子設(shè)備中迅速普及，，數(shù)字電視機頂盒采用Android系統(tǒng)已經(jīng)成為發(fā)展趨勢，由于操作系統(tǒng)良好的性能,代碼的開放性和極高的性價比,其一誕生就受到商家，開發(fā)者和消費者的青睞。許多公司、軟件開發(fā)商和芯片制造商都期待Android機頂盒能夠在市場上發(fā)揮關(guān)鍵作用,研究其產(chǎn)品市場營銷模式對其發(fā)展有著重要意義。 本論文研究了Android系統(tǒng)機頂盒的產(chǎn)生及發(fā)展背景，對比了與傳統(tǒng)IPTV機頂盒的區(qū)別，重點分析了國內(nèi)市場發(fā)展的現(xiàn)狀和營銷模式，最后針對Android系統(tǒng)電視機頂盒未來發(fā)展策略和市場前景進行了大膽的預(yù)測，面對當前行業(yè)發(fā)展面臨的機遇與威脅，提出合理的市場營銷策略,希望本文的研究能為國內(nèi)機頂盒生產(chǎn)企業(yè)在市場營銷方面提供一定的借鑒，推動企業(yè)的進化都能跟得上市場和科技發(fā)展的速度。同時也為國內(nèi)數(shù)字電視終端接入設(shè)備的發(fā)展探尋方向。
[Abstract]:With the rapid popularization of Android system in various terminal electronic equipment, digital TV set-top box using Android system has become the trend of development, because of the good performance of the operating system, open source and high price, it was born by businesses, developers and consumers. Many companies, software developers and chip manufacturers look forward to the Android set-top box can play a key role in the market, the product marketing mode is of great significance to its development.
This paper studies the origin and development background of the Android system of STB, compares with the traditional IPTV set-top box, focuses on the analysis of the present situation and the marketing mode of the development of the domestic market, finally forecast the bold for the future development strategy and market prospect of Android TV set-top boxes, in the face of opportunities and challenges for the current development of the industry and put forward reasonable marketing strategy, I hope this research can provide some reference for the domestic set-top box production enterprises in marketing, promote enterprise evolution to keep up with the market and technology development speed. Also for the development of domestic digital TV terminal access equipment to explore the direction.

【學(xué)位授予單位】：上海外國語大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F426.6

【參考文獻】

相關(guān)期刊論文 前2條

1 魏沖;李智浩;;淺談Android系統(tǒng)機頂盒的前景[J];天津科技;2012年01期

2 孫學(xué)群;數(shù)字電視軟硬件體系結(jié)構(gòu)分析[J];中國有線電視;2005年01期

本文編號：1407135