本文選題：住宅項目 + 可行性研究��； 參考：《華南理工大學(xué)》2013年碩士論文

【摘要】：近年來，隨著房地產(chǎn)發(fā)展速度的加快，產(chǎn)生的經(jīng)濟、社會與環(huán)境效益增多，，對國民經(jīng)濟的推進作用也增大，因此，房地產(chǎn)業(yè)在國民經(jīng)濟中所占的分量也越來越大。房地產(chǎn)行業(yè)的競爭也愈加激烈，因此，如何在激烈競爭中取得勝利，是房地產(chǎn)商較關(guān)心的話題，如何降低和控制成本、降低風(fēng)險，提升競爭力，將成為房地產(chǎn)企業(yè)運營與項目管理的重點和難點。 本文結(jié)合東莞市某住宅項目進行了可行性研究：首先，分析了全國及東莞市的房地產(chǎn)市場情況，具體對該住宅項目的基本概況，確立了該項目的市場定位，為項目的投入、成本及收益提供了基礎(chǔ)數(shù)據(jù)。 其次，在確定項目規(guī)劃設(shè)計依據(jù)、原則和目標的基礎(chǔ)上，對該項目的總體、節(jié)能、節(jié)材、節(jié)地和節(jié)水五個方面的規(guī)劃進行了分析，來保證項目的規(guī)劃及各方面的節(jié)約要求；對項目安全、成本、質(zhì)量和工期四個方面的工程特性分析，發(fā)現(xiàn)其工程重點是在保證質(zhì)量下實現(xiàn)工期的順利進行，主要風(fēng)險有技術(shù)風(fēng)險、設(shè)備風(fēng)險、自然風(fēng)險等。 第三，在項目財務(wù)預(yù)算和效益估算的基礎(chǔ)上，并計算得出項目靜態(tài)建設(shè)投資約為5.5億，需要動態(tài)資金余額8.7億，項目的凈現(xiàn)值為3800萬，投資靜態(tài)回收期為2.49年，項目內(nèi)部收益率為21.19%，可知項目的盈利能力、償債能力、生存能力都是很好的；并在分析項目存在風(fēng)險的基礎(chǔ)上給出了控制措施；從社會、環(huán)境的角度來分析項目所能產(chǎn)生的效益，發(fā)現(xiàn)對小區(qū)居民生活質(zhì)量及東莞城市化進程有較大影響；最后對項目的決策或?qū)嵤┨岢鰞?yōu)化建議，具體有合理利用國家政策、把握不利因素、及時化解風(fēng)險等。 通過本文理論與實際結(jié)合的研究，希望不僅為該住宅項目的開發(fā)建設(shè)提供保障，更為東莞市房地產(chǎn)企業(yè)的科學(xué)決策、房地產(chǎn)行業(yè)更具有市場競爭力、更健康快速的發(fā)展提供理論依據(jù)。
[Abstract]:In recent years, with the rapid development of real estate, the economic, social and environmental benefits have increased, and the role of promoting the national economy has also increased. Therefore, the real estate industry in the national economy has become more and more important. The competition in the real estate industry is becoming increasingly fierce. Therefore, how to win in the fierce competition is a topic of concern to real estate developers, how to reduce and control costs, reduce risks, and enhance competitiveness. Will become the real estate enterprise operation and the project management the focal point and the difficulty. In this paper, the feasibility of a residential project in Dongguan City is studied. Firstly, the paper analyzes the real estate market situation of the whole country and Dongguan City, concretely introduces the basic situation of the housing project, establishes the market orientation of the project, and provides the input for the project. Costs and benefits provide basic data. Secondly, on the basis of determining the basis, principles and objectives of the project planning and design, this paper analyzes the overall planning of the project, energy saving, material saving, land saving and water saving, in order to ensure the planning of the project and the requirements of saving in all aspects; Based on the analysis of project safety, cost, quality and time limit, it is found that the key point of the project is to carry out the construction period smoothly under the guarantee of quality. The main risks are technical risk, equipment risk, natural risk and so on. Thirdly, on the basis of the project financial budget and benefit estimation, it is calculated that the static construction investment of the project is about 550 million, the dynamic fund balance is 870 million, the net present value of the project is 38 million, and the static payback period of the investment is 2.49 years. The internal rate of return of the project is 21.19, which shows that the profitability, solvency and survivability of the project are all very good; and on the basis of analyzing the risk of the project, the control measures are given. Analyzing the benefits of the project from the angle of environment, it is found that it has a great influence on the quality of life of residents and the process of urbanization in Dongguan. Finally, some suggestions are put forward to optimize the decision or implementation of the project, and the rational use of national policies is specific. Grasp the unfavorable factors, timely defuse the risks and so on. Through the research of the combination of theory and practice in this paper, we hope not only to provide the guarantee for the development and construction of the housing project, but also to make scientific decisions for the real estate enterprises in Dongguan City, and the real estate industry will be more competitive in the market. More healthy and rapid development provides the theoretical basis.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TU71

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