發(fā)布時間：2018-04-26 19:32

  本文選題：園林規(guī)劃 + 發(fā)展戰(zhàn)略��； 參考：《華南理工大學》2014年碩士論文

【摘要】：本文以P-LA公司為案例對其發(fā)展戰(zhàn)略的選擇制定及實施進行深入研究。園林企業(yè)過去的10幾年高速發(fā)展得益于早期市場的供給不足，競爭較少，許多園林企業(yè)領(lǐng)導只憑借粗放的管理方式及依賴行業(yè)發(fā)展的機會慣性進行經(jīng)營，他們中的很多都沒有制定有效長遠的發(fā)展戰(zhàn)略。因此，研究如何為園林企業(yè)制定競爭戰(zhàn)略、企業(yè)戰(zhàn)略、發(fā)展戰(zhàn)略對于推進行業(yè)的發(fā)展具有轉(zhuǎn)折性、劃時代的重要意義。 本文的研究對P-LA公司的外部宏觀環(huán)境、行業(yè)環(huán)境以及內(nèi)部資源和能力情況、同行企業(yè)的戰(zhàn)略管理狀況等方面進行了歸納分析，推導出當前P-LA公司存在的優(yōu)勢和劣勢問題，通過SWOT模型分析和QSPM矩陣分析，定出了P-LA公司未來的公司層、業(yè)務層、職能層三方面戰(zhàn)略，并制訂出實施的措施和方法。 研究形成結(jié)論如下：由于P-LA公司所處的園林行業(yè)發(fā)展受城鎮(zhèn)化建設、房地產(chǎn)市場持續(xù)需求等因素影響，因此當前公司處于較佳的戰(zhàn)略地位。同時，公司擁有的資源較為充足，面臨的機遇較多，總體的戰(zhàn)略性質(zhì)偏向于成長戰(zhàn)略。研究得出公司當前的主要戰(zhàn)略應為： 1.主戰(zhàn)略：鞏固原有的房地產(chǎn)園林業(yè)務，適當新增開拓市政園林業(yè)務、生態(tài)修復業(yè)務； 2.副戰(zhàn)略：目前公司賬面現(xiàn)金充足，，可以適當引入整合行業(yè)上下游資源和同行業(yè)并購的戰(zhàn)略。 3.輔助戰(zhàn)略：開拓新的細分市場，尋找相關(guān)行業(yè)的藍海業(yè)務；
[Abstract]:This paper takes P-LA Corporation as a case to study the choice and implementation of its development strategy. The rapid development of garden enterprises in the past 10 years has benefited from the lack of supply in the early market and less competition. Many garden enterprise leaders only rely on extensive management methods and the opportunity inertia of relying on the development of the industry. Many of them do not have an effective long-term development strategy. Therefore, it is of great significance to study how to make competitive strategy, enterprise strategy and development strategy for garden enterprises to promote the development of the industry. In this paper, the external macro environment, industry environment, internal resources and capability of P-LA Company are summarized and analyzed, and the strategic management situation of peer enterprises is analyzed, and the advantages and disadvantages of P-LA Company are deduced. Through the analysis of SWOT model and QSPM matrix, the future strategies of P-LA company in the company layer, business layer and function layer are determined, and the implementation measures and methods are put forward. The conclusion of the study is as follows: the development of P-LA 's garden industry is influenced by the urbanization construction and the continuous demand of real estate market, so the company is in a better strategic position at present. At the same time, the company has more adequate resources, facing more opportunities, the overall strategic nature of biased growth strategy. The study concluded that the company's current strategy should be: 1. Main strategy: consolidate the original real estate garden business, appropriate to open up municipal garden business, ecological restoration business; 2. Sub-strategy: at present, the company book cash is sufficient, can appropriately introduce the integration of upstream and downstream resources of the industry and M & A strategy. 3. Assistant strategy: explore new market segments and look for blue sea business in related industries;
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272

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